Seija Lahtteenmaa

Available to hire

Designing creative systems that grow premium lifestyle brands. I’m Seija Lahtteenmaa.

About

Designing creative systems that grow premium lifestyle brands.

I’m Seija Lahtteenmaa. I’m a Social Media Manager and digital marketing specialist with 10+ years of experience at the intersection of sport, fashion and culture. I build campaigns, content strategies, and communities for premium lifestyle brands, delivering bold, authentic visuals and platform-native storytelling.

  • 8 years' experience
  • Joined May 2026

Industry experience

  • Media & Entertainment
  • Retail
  • Education
  • Professional Services
  • Consumer Goods

Work experience· 6 roles

Founder and Creative Lead · SayYa Creative MarketingOct 2025 – Present · 1 yr 2 mos

Full creative ownership of content strategy and production for premium lifestyle brand clients; concept, art direction, photography direction, copywriting, and publishing across social platforms.

Digital Marketing Specialist · Sea to Summit Switzerland GmbHMar 2024 – Sep 2025 · 1 yr 7 mos

Owned annual content calendar across nine European markets; aligned website, social, email, and paid activity; coordinated cross-market campaigns and cadences.

Creative Freelancer · Multi-market Brand CampaignDec 2023 – Feb 2024 · 3 mos

Led multi-market creative campaigns; managed a team of six to deliver 18 high-impact shoots within seven days; art direction, production logistics, and delivery timelines.

Senior Producer · La Trobe UniversityNov 2022 – Jun 2023 · 8 mos
Creative Producer · RMIT UniversitySep 2020 – Oct 2022 · 2 yrs 2 mos
Senior Event Coordinator · RMIT UniversitySep 2017 – Aug 2020 · 3 yrs

Education

Bachelor of Business (Marketing) · Swinburne University, Melbourne, Australia2010 – 2014

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