Designing creative systems that grow premium lifestyle brands. I’m Seija Lahtteenmaa. I’m a Social Media Manager and digital marketing specialist with 10+ years of experience at the intersection of sport, fashion and culture. I build campaigns, content strategies, and communities for premium lifestyle brands, delivering bold, authentic visuals and platform-native storytelling.…

Seija Lahtteenmaa

PRO

Designing creative systems that grow premium lifestyle brands. I’m Seija Lahtteenmaa. I’m a Social Media Manager and digital marketing specialist with 10+ years of experience at the intersection of sport, fashion and culture. I build campaigns, content strategies, and communities for premium lifestyle brands, delivering bold, authentic visuals and platform-native storytelling.…

Available to hire

Designing creative systems that grow premium lifestyle brands.

I’m Seija Lahtteenmaa. I’m a Social Media Manager and digital marketing specialist with 10+ years of experience at the intersection of sport, fashion and culture. I build campaigns, content strategies, and communities for premium lifestyle brands, delivering bold, authentic visuals and platform-native storytelling.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Founder and Creative Lead at SayYa Creative Marketing
October 1, 2025 - Present
Full creative ownership of content strategy and production for premium lifestyle brand clients; concept, art direction, photography direction, copywriting, and publishing across social platforms.
Digital Marketing Specialist at Sea to Summit Switzerland GmbH
March 1, 2024 - September 1, 2025
Owned annual content calendar across nine European markets; aligned website, social, email, and paid activity; coordinated cross-market campaigns and cadences.
Creative Freelancer at Multi-market Brand Campaign
December 1, 2023 - February 1, 2024
Led multi-market creative campaigns; managed a team of six to deliver 18 high-impact shoots within seven days; art direction, production logistics, and delivery timelines.
Senior Producer at La Trobe University
November 1, 2022 - June 1, 2023
Conceptualised and produced brand campaigns; managed creative production across brand campaigns and events; delivered virtual campus tours with strong view counts and partnerships with Melbourne Fashion Week and the National Gallery of Victoria.
Creative Producer at RMIT University
September 1, 2020 - October 1, 2022
Directed visual and creative output for large-scale brand campaigns; oversaw art direction, talent, scripting, filming, and post-production. Built a track record of high-visibility content and virtual campus tours.
Senior Event Coordinator at RMIT University
September 1, 2017 - August 1, 2020
Coordinated events and campaigns; supported campus activations and brand positioning; collaborated across internal teams and partners.

Education

Bachelor of Business (Marketing) at Swinburne University, Melbourne, Australia
January 11, 2030 - May 5, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Consumer Goods

Skills

Experience Level