Hi, I’m Nada Selbouknada, a marketing professional with a proven track record in digital marketing, influencer outreach, and multi-channel campaign support for local and US-based remote teams. I excel at identifying emerging talent, forging authentic collaboration partnerships, and driving brand activations across Instagram, TikTok, and other social channels. Across roles from Marketing Assistant at Cal AI to Digital Marketing Manager in Rabat and Meknès, I have led influencer campaigns, built data-driven influencer databases, and coordinated cross-department content integration. I thrive in fast-paced virtual environments and enjoy turning insights into growth for brands in consumer goods, retail, and e-commerce.

Hi, I’m Nada Selbouknada, a marketing professional with a proven track record in digital marketing, influencer outreach, and multi-channel campaign support for local and US-based remote teams. I excel at identifying emerging talent, forging authentic collaboration partnerships, and driving brand activations across Instagram, TikTok, and other social channels. Across roles from Marketing Assistant at Cal AI to Digital Marketing Manager in Rabat and Meknès, I have led influencer campaigns, built data-driven influencer databases, and coordinated cross-department content integration. I thrive in fast-paced virtual environments and enjoy turning insights into growth for brands in consumer goods, retail, and e-commerce.

Available to hire

Hi, I’m Nada Selbouknada, a marketing professional with a proven track record in digital marketing, influencer outreach, and multi-channel campaign support for local and US-based remote teams. I excel at identifying emerging talent, forging authentic collaboration partnerships, and driving brand activations across Instagram, TikTok, and other social channels.

Across roles from Marketing Assistant at Cal AI to Digital Marketing Manager in Rabat and Meknès, I have led influencer campaigns, built data-driven influencer databases, and coordinated cross-department content integration. I thrive in fast-paced virtual environments and enjoy turning insights into growth for brands in consumer goods, retail, and e-commerce.

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Experience Level

Intermediate

Language

English
Fluent
French
Advanced
Arabic
Advanced

Work Experience

Marketing Assistant at Cal AI
April 1, 2025 - Present
Managed influencer campaigns, outreach, and daily engagement; negotiated collaboration terms; tracked influencer performance and maintained documentation using Slack, Roam, Viral Automation, Titan, and 1Password.
Digital Marketing Manager at Safari Export-Import
February 1, 2024 - May 1, 2024
Led influencer campaigns and digital marketing initiatives; built an influencer database; coordinated cross-department collaboration for content integration and post-campaign reporting.
Digital Marketing Manager at Socco Bella
June 1, 2023 - August 1, 2023
Launched digital marketing campaigns for a Meknès-based beauty retailer; built influencer content pipelines and ensured alignment with trending formats to boost engagement.
Commercial Advisor at KIA Motors
May 1, 2022 - January 1, 2023
Advised customers on vehicle options, financing, and purchase processes; managed customer files, contracts, and follow-ups; coordinated with internal teams to ensure smooth sales operations.
Intern at IRRIB
October 1, 2020 - November 1, 2020
Provided administrative support and document coordination in a biotech firm; maintained client and vendor records and assisted procurement documentation.
Shelf Manager Intern at Marjane Holding
January 1, 2019 - February 1, 2019
Internship in store display management; organized store displays and inventory systems to improve stock accuracy.
Intern at KIA Motors
May 1, 2022 - July 1, 2022
Supported sales team, assisted in field work, and provided general support to operations.
Administrative Intern at IRRIB
October 1, 2020 - November 1, 2020
Internship in administrative management and procurement reporting; monitored procurement and drafted procurement documentation; ensured timely reporting.
Executive Assistant Intern at IBT Biotechnologies
January 1, 2021 - March 1, 2021
Provided administrative support and document coordination in a biotech firm; maintained client and vendor records.

Education

Master's in Strategic Marketing, Commercial Strategy at Mohammed V University (UM5 Rabat)
January 1, 2022 - January 1, 2024
Bachelor's in Marketing and Commerce at Moulay Ismail University
January 1, 2021 - January 1, 2022
DUT in SME Management (BTS Moulay Ismail) at Moulay Ismail University
January 1, 2019 - January 1, 2021
High School Diploma in Management Science and Accounting at Lycée Ibn Khtib
January 1, 2018 - January 1, 2019
Masters in Strategic Marketing, Commercial Strategy at UM5 University Rabat
January 1, 2022 - January 1, 2024
Professional Bachelor in Marketing and Commerce at Université Moulay Ismail, Meknes
January 1, 2021 - January 1, 2022
DUT in SMEPM Management at Moulay Ismail University, Meknes
January 1, 2019 - January 1, 2021
High School Diploma in Science and Accounting at Lycée Ibn Khatib
January 1, 2018 - January 1, 2019

Qualifications

MBTI Training Certificate
January 11, 2030 - January 16, 2026
HubSpot Certification
January 11, 2030 - January 16, 2026
Leadership & AI Certification
January 11, 2030 - January 16, 2026
AI Strategy Consultant
January 11, 2030 - January 16, 2026
MBTI Training Certificate
January 11, 2030 - January 16, 2026
Manager 3.0
January 11, 2030 - January 16, 2026
Leadership Certification
January 11, 2030 - January 16, 2026
Artificial Intelligence Certification
January 11, 2030 - January 16, 2026
HubSpot Marketing Certification
January 7, 2026 - January 16, 2026

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Consumer Goods