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Hi, I’m Nada Selbouknada, a marketing professional with a proven track record in digital marketing, influencer outreach, and multi-channel campaign support for local and US-based remote teams.

About

Hi, I’m Nada Selbouknada, a marketing professional with a proven track record in digital marketing, influencer outreach, and multi-channel campaign support for local and US-based remote teams. I excel at identifying emerging talent, forging authentic collaboration partnerships, and driving brand activations across Instagram, TikTok, and other social channels.

Across roles from Marketing Assistant at Cal AI to Digital Marketing Manager in Rabat and Meknès, I have led influencer campaigns, built data-driven influencer databases, and coordinated cross-department content integration. I thrive in fast-paced virtual environments and enjoy turning insights into growth for brands in consumer goods, retail, and e-commerce.

  • 3 years' experience
  • Joined January 2026

Languages

  • EnglishFluent
  • FrenchAdvanced
  • ArabicAdvanced

Industry experience

  • Media & Entertainment
  • Retail
  • Software & Internet
  • Professional Services
  • Consumer Goods

Work experience· 9 roles

Marketing Assistant · Cal AIApr 2025 – Present · 1 yr 8 mos

Managed influencer campaigns, outreach, and daily engagement; negotiated collaboration terms; tracked influencer performance and maintained documentation using Slack, Roam, Viral Automation, Titan, and 1Password.

Digital Marketing Manager · Safari Export-ImportFeb 2024 – May 2024 · 4 mos

Led influencer campaigns and digital marketing initiatives; built an influencer database; coordinated cross-department collaboration for content integration and post-campaign reporting.

Digital Marketing Manager · Socco BellaJun 2023 – Aug 2023 · 3 mos

Launched digital marketing campaigns for a Meknès-based beauty retailer; built influencer content pipelines and ensured alignment with trending formats to boost engagement.

Intern · KIA MotorsMay 2022 – Jul 2022 · 3 mos
Commercial Advisor · KIA MotorsMay 2022 – Jan 2023 · 9 mos
Executive Assistant Intern · IBT BiotechnologiesJan 2021 – Mar 2021 · 3 mos
Administrative Intern · IRRIBOct 2020 – Nov 2020 · 2 mos
Intern · IRRIBOct 2020 – Nov 2020 · 2 mos

Education· 8

Master's in Strategic Marketing, Commercial Strategy · Mohammed V University (UM5 Rabat)2022 – 2024
Bachelor's in Marketing and Commerce · Moulay Ismail University2021 – 2022
DUT in SME Management (BTS Moulay Ismail) · Moulay Ismail University2019 – 2021
High School Diploma in Management Science and Accounting · Lycée Ibn Khtib2018 – 2019

Certifications and awards· 9

MBTI Training Certificate2030 – 2026
HubSpot Certification2030 – 2026
Leadership & AI Certification2030 – 2026
AI Strategy Consultant2030 – 2026

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