I am a Creative UI/UX Designer with international experience across Brussels, Barcelona, and the U.S., specializing in inclusive design solutions that align with both business goals and user needs. I am skilled in user research, persona development, wireframes, user flows, and responsive UI designs that drive engagement. I collaborate closely with developers, product managers, and stakeholders to deliver seamless digital experiences. I’m proficient in Figma and design systems, accelerating workflows and enhancing accessibility within agile processes.

Selin Aydinol

I am a Creative UI/UX Designer with international experience across Brussels, Barcelona, and the U.S., specializing in inclusive design solutions that align with both business goals and user needs. I am skilled in user research, persona development, wireframes, user flows, and responsive UI designs that drive engagement. I collaborate closely with developers, product managers, and stakeholders to deliver seamless digital experiences. I’m proficient in Figma and design systems, accelerating workflows and enhancing accessibility within agile processes.

Available to hire

I am a Creative UI/UX Designer with international experience across Brussels, Barcelona, and the U.S., specializing in inclusive design solutions that align with both business goals and user needs.

I am skilled in user research, persona development, wireframes, user flows, and responsive UI designs that drive engagement. I collaborate closely with developers, product managers, and stakeholders to deliver seamless digital experiences. I’m proficient in Figma and design systems, accelerating workflows and enhancing accessibility within agile processes.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate

Language

English
Fluent
Dutch
Advanced
Turkish
Fluent

Work Experience

UI/UX Designer at Zetes
April 30, 2025 - July 18, 2025
Implemented rapid prototyping methods, reducing design iteration cycle. Conducted detailed UX audits to identify pain points, reducing user friction. Redesigned internal dashboards and reporting portals, boosting interface efficiency. Revamped UI design by developing a unified brand identity to enhance overall usability.
UI/UX Designer at Vivencia
January 31, 2025 - July 18, 2025
Led UX design for startup initiatives, elevating product engagement. Conducted end-to-end UX research for an event/media sharing app, improving user satisfaction. Executed complete UX design—from wireframes to user testing—to reduce iteration times.
UI/UX Designer at Private client
July 31, 2024 - July 18, 2025
Executed UX research using surveys and empathy maps, increasing actionable insights. Designed and launched a website from scratch. Developed detailed wireframes, interactive prototypes, and user flows to optimize information architecture.
UI/UX Designer at National Artist Market
May 31, 2024 - July 18, 2025
Conducted user research for an easy-to-navigate UI. Identified user pain points and challenges through strategic analysis. Shared findings with stakeholders and championed accessible and engaging user experiences. Proposed UI improvements while keeping the website’s style consistent. Built high-fidelity mockups and interactive prototypes to showcase UX decisions.
UI/UX Designer at Zetes
February 1, 2025 - November 14, 2025
Conducted UX audits on dashboards and customer-facing platforms, identifying 15+ usability and accessibility issues; Redesigned reporting portals and a Webflow platform, improving navigation efficiency by 30% and reducing user friction; Created user flows, wireframes, and high-fidelity Figma designs, applying rapid prototyping to cut iteration cycles by 25%; Collaborated with developers, product managers, and stakeholders in agile sprints to ensure accurate, accessible implementation.
UI/UX Designer at Vivencia
January 1, 2025 - January 1, 2025
Led UX/UI design for an event/media sharing app, using user-centered design and design thinking; Conducted persona workshops and mapped user flows, enabling faster onboarding and boosting retention by 20%; Created wireframes and prototypes in Figma, reducing iteration time and aligning with agile teams; Validated designs through usability testing and refined based on feedback from stakeholders and end users.
UI/UX Designer at Private Client
July 1, 2024 - July 1, 2024
Conducted surveys and empathy mapping to define personas and identify key user needs; Designed and developed a new website from scratch, improving content discoverability by 35%; Produced wireframes, prototypes, and high-fidelity designs in Figma; collaborated with developers to ensure smooth delivery; Presented solutions to stakeholders, integrating iterative feedback into the design process.
UI/UX Designer at National Artist Market
May 1, 2024 - May 1, 2024
Performed user research and usability testing to uncover gaps; Delivered UI solutions with high-fidelity mockups and interactive prototypes in Figma, improving accessibility compliance by 40%; Enhanced marketplace interaction design, boosting engagement and reducing bounce rates; Collaborated with teams and stakeholders to align designs within agile processes and maintain consistent brand.

Education

Master Diploma at Royal Academy of Antwerp
January 1, 2015 - December 31, 2019
BA & MA in Audiovisual & Visual Arts at Royal Academy of Antwerp
January 11, 2030 - January 1, 2019
Web Development at BeCode & Studio Digitaal
January 11, 2030 - January 1, 2022
UX Design Professional Certificate at Google Academy
January 11, 2030 - January 1, 2024
SAFe Practitioner 6.0 at Scaled Agile Inc.
January 11, 2030 - January 1, 2024
Front-end Development Languages at CVO Encora
January 11, 2030 - November 14, 2025
BA & MA in Audiovisual & Visual Arts at Royal Academy of Antwerp
January 11, 2030 - January 1, 2019
Web Development at BeCode & Studio Digitaal
January 11, 2030 - January 1, 2022
UX Design Professional Certificate at Google Academy
January 11, 2030 - January 1, 2024
SAFe Practitioner 6.0 at Scaled Agile Inc.
January 11, 2030 - January 1, 2024

Qualifications

Google UX Design Specialization
January 1, 2023 - December 31, 2023
BeCode Antwerpen Web Development
January 1, 2023 - December 31, 2023
SAFe Practitioner (6.0)
January 1, 2023 - December 31, 2023
SAFe Practitioner 6.0
January 1, 2024 - November 14, 2025
UX Design Professional Certificate
January 1, 2024 - November 14, 2025
SAFe Practitioner 6.0
January 1, 2024 - November 14, 2025
UX Design Professional Certificate
January 1, 2024 - November 14, 2025
Web Development
January 1, 2022 - November 14, 2025

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Other, Education, Retail
    uniE621 E-commerce platform for art and artists
    Conducted user research for an easy-to-navigate UI. Identified user pain points and challenges through strategic analysis. Shared findings with stakeholders and championed accessible and engaging user experiences. Proposed UI improvements while keeping the website’s style consistent. Built high-fidelity mockups and interactive prototypes to showcase UX decisions.