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I am Selma Karadza, a senior strategic and creative communications consultant based in Barcelona, working with leaders across international markets to translate complex ideas into clear, engaging narratives and presentations. I collaborate with C-level executives to turn data, strategy, and goals into narrative-driven content that aligns teams, strengthens brand identity, and drives measurable impact across business, product, and marketing contexts.…I am Selma Karadza, a senior strategic and creative communications consultant based in Barcelona, working with leaders across international markets to translate complex ideas into clear, engaging narratives and presentations. I collaborate with C-level executives to turn data, strategy, and goals into narrative-driven content that aligns teams, strengthens brand identity, and drives measurable impact across business, product, and marketing contexts.

Selma Karadza

Creative Director, Brand Designer, Content Creator, +5

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I am Selma Karadza, a senior strategic and creative communications consultant based in Barcelona, working with leaders across international markets to translate complex ideas into clear, engaging narratives and presentations. I collaborate with C-level executives to turn data, strategy, and goals into narrative-driven content that aligns teams, strengthens brand identity, and drives measurable impact across business, product, and marketing contexts.…I am Selma Karadza, a senior strategic and creative communications consultant based in Barcelona, working with leaders across international markets to translate complex ideas into clear, engaging narratives and presentations. I collaborate with C-level executives to turn data, strategy, and goals into narrative-driven content that aligns teams, strengthens brand identity, and drives measurable impact across business, product, and marketing contexts.

Available to hire

I am Selma Karadza, a senior strategic and creative communications consultant based in Barcelona, working with leaders across international markets to translate complex ideas into clear, engaging narratives and presentations.

I collaborate with C-level executives to turn data, strategy, and goals into narrative-driven content that aligns teams, strengthens brand identity, and drives measurable impact across business, product, and marketing contexts.

Skills

Brand Identity

Copywriting

Experience Level

Brand Identity

Expert

Copywriting

Expert

Language

English

Fluent

Bosnian

Fluent

Spanish; Castilian

Beginner

Latvian

Beginner

Work Experience

Brand and Communications Manager at Symphony

January 1, 2016 - December 31, 2017

Led a 7-person cross-disciplinary team and oversaw video, photography, copywriting, and design production; conducted multi-market research; translated research into strategic recommendations and presentations for senior stakeholders; defined narrative structure, visual logic, and content flow; created executive decks and crisis communications; supported product launches; translated legal and regulatory docs into investor-friendly language.

Creative and Communications Project Manager at Mintos

November 1, 2018 - August 1, 2022

Led brand identity and strategy workshops; developed and aligned marketing objectives with sales and product goals; designed and delivered end-to-end creative work across business, product, and brand contexts; shaped narrative, visuals, and content for campaigns and partnerships.

Freelance Marketing & Communications Strategist at World Wide (Freelance)

January 1, 2014 - January 1, 2016

Worked as a creative strategist and copywriter for small businesses, NGOs, and cultural organizations; long-term collaboration with UNIQ A Insurance campaigns and other clients; delivered marketing strategies, branding and communication content with a focus on storytelling and audience engagement.