Versatile marketing professional with cross-sector experience and a strong focus on product, digital, and agro-food marketing. I bring together strategic thinking and hands-on execution across multiple disciplines, including marketing automation, UX, SEO, and content creation, to help brands grow and build meaningful relationships with their audiences. I combine analytical skills (market insights, benchmarking, KPI tracking) with operational expertise as a Product Marketer, Digital Marketer, and Marketing Strategist. My experience covers automation workflows, email campaigns, community and content management, UX improvements, and AI-driven training and transcription. Curious, adaptable, and results-oriented, I enjoy turning data and user feedback into clear, actionable marketing initiatives. I am developing my freelance activity and open to collaborations with ambitious organizations looking to structure their digital presence and accelerate their growth.

Selma Malak Ait Ahmed

Versatile marketing professional with cross-sector experience and a strong focus on product, digital, and agro-food marketing. I bring together strategic thinking and hands-on execution across multiple disciplines, including marketing automation, UX, SEO, and content creation, to help brands grow and build meaningful relationships with their audiences. I combine analytical skills (market insights, benchmarking, KPI tracking) with operational expertise as a Product Marketer, Digital Marketer, and Marketing Strategist. My experience covers automation workflows, email campaigns, community and content management, UX improvements, and AI-driven training and transcription. Curious, adaptable, and results-oriented, I enjoy turning data and user feedback into clear, actionable marketing initiatives. I am developing my freelance activity and open to collaborations with ambitious organizations looking to structure their digital presence and accelerate their growth.

Available to hire

Versatile marketing professional with cross-sector experience and a strong focus on product, digital, and agro-food marketing. I bring together strategic thinking and hands-on execution across multiple disciplines, including marketing automation, UX, SEO, and content creation, to help brands grow and build meaningful relationships with their audiences.

I combine analytical skills (market insights, benchmarking, KPI tracking) with operational expertise as a Product Marketer, Digital Marketer, and Marketing Strategist. My experience covers automation workflows, email campaigns, community and content management, UX improvements, and AI-driven training and transcription.

Curious, adaptable, and results-oriented, I enjoy turning data and user feedback into clear, actionable marketing initiatives. I am developing my freelance activity and open to collaborations with ambitious organizations looking to structure their digital presence and accelerate their growth.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

French
Fluent
Arabic
Fluent
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

B2B Marketing Project Manager at Digiposte (La Poste Group)
September 1, 2025 - Present
Conduct market analysis and competitive intelligence: identify trends, opportunities, and competitive positioning; design battle cards. Create and maintain sales enablement materials (presentations, brochures, sales pitches) in collaboration with sales and product teams to strengthen HR product offerings. Work with product teams to optimize HR offerings based on market needs and field feedback.
Junior Digital Marketing Project Manager at Booster Academy
November 1, 2024 - September 30, 2025
Support website optimization through regular updates, SEO/SEA recommendations, UX improvements, and customer journey enhancement. Plan and execute email marketing campaigns with prospect targeting, reaching up to 40% open rates and 20% click-through rates. Design dashboards, monitor KPIs, and optimize marketing actions based on performance analysis. Develop LinkedIn editorial calendar and create content, contributing to +10% subscriber growth.
Market Assistant at Compo France
January 1, 2024 - January 1, 2025
Contribute to product development: strategic thinking on packaging, brief creation, and price catalog development. Manage projects and coordinate cross-functionally by working with creative agencies and printers; collaborate with R&D, regulatory, and sales teams. Develop sales pitches and communication materials. Perform market research via competitive monitoring, benchmarking, qualitative studies, and store checks. Analyze 2024 promotional strategy and develop 2025 promotional campaigns.
Digital & Events Marketing Project Manager at Ma Cuisine Enthousiaste
January 1, 2023 - December 31, 2023
Write nutritional blog articles and edit Instagram recipe reels while designing communication materials. Organize and facilitate cooking workshops and events. Support website redesign activities including UX and SEO. Assist in writing a cooking recipe e-book.
Administrative Assistant at BMW
January 1, 2022 - December 31, 2022

Education

Master's Degree in Food Sciences & Marketing at École Polytech Lille
January 11, 2030 - August 1, 2026
Dual Bachelor's Degree — Life Sciences & Business Management at UPMC Sorbonne Université
January 11, 2030 - August 1, 2026

Qualifications

SKILLS / Certificate
January 11, 2030 - August 1, 2026

Industry Experience

Retail, Consumer Goods, Education, Life Sciences, Media & Entertainment, Professional Services, Other