From a young age, I was driven by a need to build and imagine - transforming everyday objects into sprawling game worlds: VHS cases became buildings, Jenga bricks formed staircases, and furniture was reconfigured into entire cityscapes. That instinct to create, to problem solve through design, never left me. Today, I’m a concept-driven designer with a strategic mindset, a strong grasp of visual storytelling, and a passion for crafting design solutions that connect deeply with their intended audience. I thrive on turning abstract ideas into cohesive visual systems, drawing on research, insight, and creative exploration to build work that’s not only beautiful but meaningful.…

James Ferrier Mooney

From a young age, I was driven by a need to build and imagine - transforming everyday objects into sprawling game worlds: VHS cases became buildings, Jenga bricks formed staircases, and furniture was reconfigured into entire cityscapes. That instinct to create, to problem solve through design, never left me. Today, I’m a concept-driven designer with a strategic mindset, a strong grasp of visual storytelling, and a passion for crafting design solutions that connect deeply with their intended audience. I thrive on turning abstract ideas into cohesive visual systems, drawing on research, insight, and creative exploration to build work that’s not only beautiful but meaningful.…

Available to hire

From a young age, I was driven by a need to build and imagine - transforming everyday objects into sprawling game worlds: VHS cases became buildings, Jenga bricks formed staircases, and furniture was reconfigured into entire cityscapes. That instinct to create, to problem solve through design, never left me.
Today, I’m a concept-driven designer with a strategic mindset, a strong grasp of visual storytelling, and a passion for crafting design solutions that connect deeply with their intended audience. I thrive on turning abstract ideas into cohesive visual systems, drawing on research, insight, and creative exploration to build work that’s not only beautiful but meaningful.

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Language

English
Fluent

Work Experience

Digital Ops Designer at Krucial
January 1, 2022 - December 31, 2025
Served as in-house designer, leading cross-functional design initiatives across marketing, product, and internal communications. Collaborated closely with engineering to integrate design within product interfaces and digital experiences. Contributed to Krucial’s transition from start-up to commercial scale, including a complete rebrand and rollout of new brand guidelines. Delivered a wide range of assets under tight deadlines including responsive websites, motion graphics, investor decks, and critical documentation. Ensured consistent brand identity across digital and print platforms while aligning creative output with strategic business objectives.
Digital Designer at Momentpin
January 1, 2020 - December 31, 2022
Collaborated with internal stakeholders and external clients to align visual communication with brand values and strategic objectives. Led design projects from concept development to final execution encompassing both digital and print media. Provided expert guidance on visual formats, print production processes, and delivery timelines. Developed comprehensive visual assets including UI/UX layouts, marketing collateral, product illustrations, corporate logos, and responsive web designs. Applied principles of typography, composition, and visual hierarchy to determine effective layout structures, copy placement, and brand-consistent aesthetics. Created and iterated on wireframes, mood boards, and design prototypes based on client briefs. Conducted thorough reviews of final deliverables to ensure design accuracy, functionality, and brand alignment, recommending enhancements when necessary.
Graphic Designer at ResDiary
January 1, 2018 - December 31, 2020
Spearheaded the development and execution of all visual content, acting as the sole designer responsible for the visual identity and brand evolution of ResDiary. Conceptualised and produced integrated marketing campaigns, including digital banners, printed advertisements, and seasonal promotional assets. Designed branded exhibition stands, custom iconography, responsive marketing emails, and internal documentation. Led on-site photography direction and production for use across multi-channel platforms, ensuring high-quality, on-brand imagery that supported marketing and sales initiatives.
Freelance Designer at Semaj
January 1, 2016 - December 31, 2018
Collaborated directly with a range of Scottish brands to craft distinctive visual identities tailored to stand out in competitive markets. Managed end-to-end design workflows from conceptual sketches to finalized logos, brand assets, and promotional collateral. Delivered design solutions across multiple formats including website landing pages, video showreels, and product photography. Maintained creative control over all stages of the design process, ensuring client visions were fully realised with strategic, visually compelling outcomes.
Digital Ops Designer at Krucial
January 1, 2022 - December 31, 2025
Served as in-house designer, leading cross-functional design initiatives across marketing, product, and internal communications. Collaborated closely with engineering to integrate design within product interfaces and digital experiences. Contributed to Krucial’s transition from start-up to commercial scale, including a complete rebrand and rollout of new brand guidelines. Delivered a wide range of assets under tight deadlines including responsive websites, motion graphics, investor decks, and critical documentation. Ensured consistent brand identity across digital and print platforms while aligning creative output with strategic business objectives.
Digital Designer at Momentpin
January 1, 2020 - December 31, 2022
Collaborated with internal stakeholders and external clients to align visual communication with brand values and strategic objectives. Led design projects from concept development to final execution, encompassing both digital and print media. Provided expert guidance on visual formats, print production processes, and delivery timelines. Developed comprehensive visual assets such as UI/UX layouts, marketing collateral, product illustrations, corporate logos, and responsive web designs. Applied principles of typography, composition, and visual hierarchy to determine effective layout structures, copy placement, and brand-consistent aesthetics. Created and iterated on wireframes, mood boards, and design prototypes based on client briefs. Conducted thorough reviews of final deliverables to ensure design accuracy, functionality, and brand alignment, recommending enhancements when necessary.
Graphic Designer at ResDiary
January 1, 2018 - December 31, 2020
Spearheaded the development and execution of all visual content, acting as the sole designer responsible for the visual identity and brand evolution of ResDiary. Conceptualised and produced integrated marketing campaigns, including digital banners, printed advertisements, and seasonal promotional assets. Designed branded exhibition stands, custom iconography, responsive marketing emails, and internal documentation. Led on-site photography direction and production for use across multi-channel platforms, ensuring high-quality, on-brand imagery that supported marketing and sales initiatives.
Freelance Designer at Semaj
January 1, 2016 - December 31, 2018
Collaborated directly with a range of Scottish brands to craft distinctive visual identities tailored to stand out in competitive markets. Managed end-to-end design workflows from conceptual sketches to finalised logos, brand assets, and promotional collateral. Delivered design solutions across multiple formats including website landing pages, video showreels, and product photography. Maintained creative control over all stages of the design process, ensuring client visions were fully realised with strategic, visually compelling outcomes.
Digital Ops Designer at Krucial
January 1, 2022 - January 14, 2025
Served as in-house designer, leading cross-functional design initiatives across marketing, product, and internal communications. Collaborated closely with engineering to integrate design within product interfaces and digital experiences. Contributed to Krucial’s transition from start-up to commercial scale, including a complete rebrand and rollout of new brand guidelines. Delivered a wide range of assets under tight deadlines, including responsive websites, motion graphics, investor decks, and critical documentation. Ensured consistent brand identity across digital and print platforms while aligning creative output with strategic business objectives.
Digital Designer at Momentpin
January 1, 2020 - December 31, 2022
Collaborated with internal stakeholders and external clients to align visual communication with brand values and strategic objectives. Led design projects from concept development to final execution, encompassing both digital and print media. Provided expert guidance on visual formats, print production processes, and delivery timelines. Developed comprehensive visual assets including UI/UX layouts, marketing collateral, product illustrations, corporate logos, and responsive web designs. Applied principles of typography, composition, and visual hierarchy to determine effective layout structures, copy placement, and brand-consistent aesthetics. Created and iterated on wireframes, mood boards, and design prototypes based on client briefs. Conducted thorough reviews of final deliverables to ensure design accuracy, functionality, and brand alignment, recommending enhancements when necessary.
Graphic Designer at ResDiary
January 1, 2018 - December 31, 2020
Spearheaded the development and execution of all visual content, acting as the sole designer responsible for the visual identity and brand evolution of ResDiary. Conceptualised and produced integrated marketing campaigns including digital banners, printed advertisements, and seasonal promotional assets. Designed branded exhibition stands, custom iconography, responsive marketing emails, and internal documentation. Led on-site photography direction and production for use across multi-channel platforms, ensuring high-quality, on-brand imagery that supported marketing and sales initiatives.
Freelance Designer at Semaj
January 1, 2016 - December 31, 2018
Collaborated directly with a range of Scottish brands to craft distinctive visual identities tailored to stand out in competitive markets. Managed end-to-end design workflows from conceptual sketches to finalised logos, brand assets, and promotional collateral. Delivered design solutions across multiple formats including website landing pages, video showreels, and product photography. Maintained creative control over all stages of the design process, ensuring client visions were fully realised with strategic, visually compelling outcomes.
Digital Ops Designer at Krucial
January 1, 2022 - December 31, 2025
Served as in-house designer, leading cross-functional design initiatives across marketing, product, and internal comms. Collaborated closely with engineering to integrate design within product interfaces and digital experiences. Contributed to Krucial’s transition from start-up to commercial scale, including a complete rebrand and rollout of new brand guidelines. Delivered a wide range of assets under tight deadlines, including responsive websites, motion graphics, investor decks, and critical documentation. Ensured consistent brand identity across digital and print platforms while aligning creative output with strategic business objectives.
Digital Designer at Momentpin
January 1, 2020 - December 31, 2022
Collaborated with internal stakeholders and external clients to align visual communication with brand values and strategic objectives. Led design projects from concept development to final execution, encompassing both digital and print media. Provided expert guidance on visual formats, print production processes, and delivery timelines. Developed comprehensive visual assets including UI/UX layouts, marketing collateral, product illustrations, corporate logos, and responsive web designs. Applied principles of typography, composition, and visual hierarchy to determine effective layout structures, copy placement, and brand-consistent aesthetics. Created and iterated on wireframes, mood boards, and design prototypes based on client briefs. Conducted thorough reviews of final deliverables to ensure design accuracy, functionality, and brand alignment, recommending enhancements when necessary.
Graphic Designer at ResDiary
January 1, 2018 - December 31, 2020
Spearheaded the development and execution of all visual content, acting as the sole designer responsible for the visual identity and brand evolution of ResDiary. Conceptualised and produced integrated marketing campaigns, including digital banners, printed advertisements, and seasonal promotional assets. Designed branded exhibition stands, custom iconography, responsive marketing emails, and internal documentation. Led on-site photography direction and production for use across multi-channel platforms, ensuring high-quality, on-brand imagery that supported marketing and sales initiatives.
Freelance Designer at Semaj
January 1, 2016 - December 31, 2018
Collaborated directly with a range of Scottish brands to craft distinctive visual identities tailored to stand out in competitive markets. Managed end-to-end design workflows from conceptual sketches to finalised logos, brand assets, and promotional collateral. Delivered design solutions across multiple formats including website landing pages, video showreels, and product photography. Maintained creative control over all stages of the design process, ensuring client visions were fully realised with strategic, visually compelling outcomes.

Education

BA (Hons) at Glasgow Caledonian University
January 1, 2011 - December 31, 2015
Higher Art & Design at Hermitage Academy
January 1, 2010 - December 31, 2010
Higher Photography at Hermitage Academy
January 1, 2010 - December 31, 2010
Higher Graphic Communication at Hermitage Academy
January 1, 2010 - December 31, 2010
BA (Hons) Graphic Design for Digital Media at Glasgow Caledonian University
January 1, 2011 - December 31, 2015
Higher at Hermitage Academy
January 1, 2010 - December 31, 2010
BA (Hons) at Glasgow Caledonian University
January 1, 2011 - December 31, 2015
Higher Art & Design at Hermitage Academy
January 1, 2010 - December 31, 2010
Higher Photography at Hermitage Academy
January 1, 2010 - December 31, 2010
Higher Graphic Communication at Hermitage Academy
January 1, 2010 - December 31, 2010
BA (Hons) at Glasgow Caledonian University
January 1, 2011 - December 31, 2015
Higher Education at Hermitage Academy
January 1, 2010 - December 31, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Software & Internet, Professional Services