AI Automation Expert | Sales Operations & RTM Logistics Specialist Commercial operations specialist with 8+ years of experience in product distribution and Route-to-Market (RTM) strategy, now supercharged by AI automation. I utilize advanced AI tools and prompt engineering to accelerate Sales Force Automation (SFA) reporting, optimize daily SKU route planning, and clean complex commercial datasets with flawless accuracy. If you want to modernize your business logistics, automate your sales reporting, or bring AI-driven efficiency to your operational data, let’s connect.

AI Automation Expert | Sales Operations & RTM Logistics Specialist Commercial operations specialist with 8+ years of experience in product distribution and Route-to-Market (RTM) strategy, now supercharged by AI automation. I utilize advanced AI tools and prompt engineering to accelerate Sales Force Automation (SFA) reporting, optimize daily SKU route planning, and clean complex commercial datasets with flawless accuracy. If you want to modernize your business logistics, automate your sales reporting, or bring AI-driven efficiency to your operational data, let’s connect.

Available to hire

AI Automation Expert | Sales Operations & RTM Logistics Specialist

Commercial operations specialist with 8+ years of experience in product distribution and Route-to-Market (RTM) strategy, now supercharged by AI automation. I utilize advanced AI tools and prompt engineering to accelerate Sales Force Automation (SFA) reporting, optimize daily SKU route planning, and clean complex commercial datasets with flawless accuracy. If you want to modernize your business logistics, automate your sales reporting, or bring AI-driven efficiency to your operational data, let’s connect.

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Language

Amharic
Fluent
English
Fluent

Work Experience

Regional Sales Manager at Dashen Brewery Company S.C.
January 1, 2022 - Present
Drive sustainable revenue growth and market share expansion by leading Area Sales Managers and frontline sales teams across multi-district regional operations. Develop and implement regional business plans aligned to Route-to-Market (RTM) principles, translating national commercial strategy into district-level volume targets, KPIs, and action plans. Manage third-party distributor performance by reviewing volume versus target, enforcing commercial compliance, deploying tactical promotional plans, and ensuring distributor awareness of commercial activities. Build and manage key customer relationships with account-specific promotions and improved execution standards. Lead sales team excellence through coaching, performance gap analysis, individual development plans, and continuous improvement. Monitor operational KPIs including gross revenue and regional OPEX, and collaborate cross-functionally with Logistics, Finance, and Marketing to ensure demand planning accuracy and promotional execu
Area Sales Manager at Dashen Brewery Company S.C.
January 1, 2020 - January 1, 2022
Managed sales operations across multiple markets by supervising distributor activities and ensuring compliance with product availability, numeric distribution, and outlet visibility standards. Executed channel development initiatives and trade marketing programs to improve field execution, outlet penetration, and revenue efficiency. Supported capability building for Area Sales Managers through performance analysis, sales forecasting, and territory reviews. Collaborated with supply chain and marketing teams to align promotional calendars and distribution coverage.
Regional Sales Manager at Dashen Brewery
September 15, 2015 - June 30, 2026
Field Sales Representative at Dashen Brewery Company S.C.
September 1, 2015 - January 1, 2020
Executed route sales plans to drive consistent volume growth, outlet expansion, and strong distributor and retailer relationships. Consistently achieved and exceeded monthly sales targets, recognized for strong negotiation, relationship management, and market execution.

Education

MBA at Jephthah International College
January 11, 2022 - December 31, 2024
Bachelors of Arts, Economics at Bahir Dar University
September 15, 2012 - December 31, 2014
Master of Business Administration (MBA) at Jephthah International College
January 1, 2022 - January 1, 2022
Bachelor of Arts in Economics at Bahir Dar University
January 1, 2012 - January 1, 2012
MBA at Jephthah International College
January 1, 2022 - January 1, 2022
BA in Economics at Bahir Dar University
January 1, 2012 - January 1, 2012

Qualifications

Fandamentals of Artefical Intellegence
July 11, 2026 - September 11, 2025
Leadership Professional Certificate (Center for Leadership Learning)
January 1, 2024 - July 11, 2026
AI & Machine Learning Fundamentals (Udacity)
January 1, 2025 - July 11, 2026
Valid Auto Driving License
January 11, 2030 - July 11, 2026
Leadership Professional Certificate
January 1, 2024 - July 11, 2026
AI & Machine Learning Fundamentals
January 1, 2025 - July 11, 2026
Valid Auto Driving License
January 11, 2030 - July 11, 2026

Industry Experience

Consumer Goods, Manufacturing, Retail, Wholesale & Distribution, Transportation & Logistics
    The Revenue & Logistics Leakage Audit (AI-Powered)

    Project Title: AI-Driven Commercial Revenue Assurance & Logistics Leakage Audit

    Category: Financial Analysis / Operations Management

    The Challenge: In high-volume distribution setups, reconciling thousands of physical delivery receipts against Sales Force Automation (SFA) records manually leaves a massive window for “leakage”—unaccounted SKU variances, unauthorized route deviations, or uncollected merchant balances that quietly drain profitability.

    My Role & Leadership: Spearheaded a rigorous cross-functional commercial audit. I took full accountability for leading territory supervisors through a comprehensive data-reconciliation cycle, ensuring deep operational transparency across the distribution network.

    How AI Was Used: I engineered a multi-step AI workflow to ingest disparate regional sales summaries, fuel logs, and route-compliance records. The AI model was trained to instantly spot outliers, match physical warehouse dispatch logs against digital retail drop-offs, and flag exact geographical zones where distribution inefficiencies or inventory shrink were occurring.

    The Result: Uncovered and plugged critical data gaps across eight months of historical logistics records. The project successfully reclaimed thousands of dollars in operational blind spots, protected regional growth metrics, and established an ironclad baseline for future corporate compliance defenses.

    Automated SFA Efficiency Reporting Pipeline

    Project Title: Scaling Sales Team Efficiency via Automated AI Reporting

    Category: Process Automation / Team Leadership

    The Challenge: Sales teams lose hours of valuable field time manually compiling daily activity reports, leading to delayed territory intelligence and dropped KPIs.

    My Role & Leadership: Managed the transition of a regional sales unit toward automated reporting. I designed the reporting templates, mentored field agents on data input discipline, and oversaw the change management process.

    How AI Was Used: Developed an AI-powered pipeline that accepts raw text summaries and basic data tables submitted by field operators. The AI processes these inputs, structures them into clean corporate updates, and flags immediate distribution bottlenecks or SKU shortages automatically.

    The Result: Eliminated friction between field teams and management, cut down reporting overhead for the sales unit, and allowed real-time tracking of West Addis business KPIs.

    Project 1: The AI-Powered Distribution Optimizer

    Project Title: Building an AI-Driven Route-to-Market (RTM) Planning Framework

    Category: Sales Operations / AI Automation

    The Challenge: Traditional daily route planning for high-volume SKUs across vast territories often suffers from human error, delayed Sales Force Automation (SFA) syncing, and logistical bottlenecks that hurt regional growth metrics.

    My Role & Leadership: Led the strategic design of an automated framework, coordinating data formatting requirements across territory teams to ensure full operational compliance.

    How AI Was Used: I built custom LLM prompting frameworks to ingest raw, unorganized field data and regional sales summaries. The AI was prompted to instantly clean formatting discrepancies, cross-reference territory performance metrics, and generate optimal daily SKU route allocations.

    The Result: Reduced manual data processing time for daily route plans by over 60%, drastically minimizing human error and allowing territory teams to focus purely on execution rather than data troubleshooting.