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I design, orchestrate, and implement multi-channel marketing systems that improve customer experience and performance. I work on three pillars: • Marketing Operations – structuring, consistency, orchestration • Marketing Automation – scenarios, triggers, flows • Lifecycle Marketing – key moments, transitions, strategic sequences I transform marketing intentions into journeys, messages, audiences, and automations ready to be activated in the tools. I use CRM platforms to deploy campaigns and operational flows on: email, SMS, WhatsApp, web push, app push. My work combines: a deep understanding of the customer lifecycle, mastery of CRM & marketing automation tools, the creation of tailored journeys, and solid multi-channel operational execution. My goal: to create reliable, consistent, and effective marketing systems that increase conversion, strengthen engagement, and reduce operational chaos.…I design, orchestrate, and implement multi-channel marketing systems that improve customer experience and performance. I work on three pillars: • Marketing Operations – structuring, consistency, orchestration • Marketing Automation – scenarios, triggers, flows • Lifecycle Marketing – key moments, transitions, strategic sequences I transform marketing intentions into journeys, messages, audiences, and automations ready to be activated in the tools. I use CRM platforms to deploy campaigns and operational flows on: email, SMS, WhatsApp, web push, app push. My work combines: a deep understanding of the customer lifecycle, mastery of CRM & marketing automation tools, the creation of tailored journeys, and solid multi-channel operational execution. My goal: to create reliable, consistent, and effective marketing systems that increase conversion, strengthen engagement, and reduce operational chaos.

Matthieu Rossi

Marketing Automation Specialist, Marketing Analyst

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I design, orchestrate, and implement multi-channel marketing systems that improve customer experience and performance. I work on three pillars: • Marketing Operations – structuring, consistency, orchestration • Marketing Automation – scenarios, triggers, flows • Lifecycle Marketing – key moments, transitions, strategic sequences I transform marketing intentions into journeys, messages, audiences, and automations ready to be activated in the tools. I use CRM platforms to deploy campaigns and operational flows on: email, SMS, WhatsApp, web push, app push. My work combines: a deep understanding of the customer lifecycle, mastery of CRM & marketing automation tools, the creation of tailored journeys, and solid multi-channel operational execution. My goal: to create reliable, consistent, and effective marketing systems that increase conversion, strengthen engagement, and reduce operational chaos.…I design, orchestrate, and implement multi-channel marketing systems that improve customer experience and performance. I work on three pillars: • Marketing Operations – structuring, consistency, orchestration • Marketing Automation – scenarios, triggers, flows • Lifecycle Marketing – key moments, transitions, strategic sequences I transform marketing intentions into journeys, messages, audiences, and automations ready to be activated in the tools. I use CRM platforms to deploy campaigns and operational flows on: email, SMS, WhatsApp, web push, app push. My work combines: a deep understanding of the customer lifecycle, mastery of CRM & marketing automation tools, the creation of tailored journeys, and solid multi-channel operational execution. My goal: to create reliable, consistent, and effective marketing systems that increase conversion, strengthen engagement, and reduce operational chaos.

Available to hire

Namur, Belgium

I design, orchestrate, and implement multi-channel marketing systems that improve customer experience and performance.

I work on three pillars:
• Marketing Operations – structuring, consistency, orchestration
• Marketing Automation – scenarios, triggers, flows
• Lifecycle Marketing – key moments, transitions, strategic sequences

I transform marketing intentions into journeys, messages, audiences, and automations ready to be activated in the tools.

I use CRM platforms to deploy campaigns and operational flows on: email, SMS, WhatsApp, web push, app push.

My work combines:
a deep understanding of the customer lifecycle,
mastery of CRM & marketing automation tools,
the creation of tailored journeys,
and solid multi-channel operational execution.

My goal: to create reliable, consistent, and effective marketing systems that increase conversion, strengthen engagement, and reduce operational chaos.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Outbound Marketing Automation Specialist at Newpharma

September 1, 2024 - July 1, 2025

Industrialized marketing automation by transitioning from manual campaigns to a scalable infrastructure on Emarsys, reducing production efforts while maximizing impact. Designed and optimized automated customer journeys, including abandoned cart, reactivation, and post-purchase scenarios. Collaborated with IT, data, and CRM teams to ensure data integrity, system stability, and compliance with GDPR. Developed modular workflows and dashboards to track KPIs (deliverability, segmentation, revenue attribution). Led process automation initiatives, including standardized email components and automated campaign creation workflows.

Email Campaign Officer at Newpharma

April 1, 2020 - September 1, 2024

Managed 3M+ emails per month, focusing on behavioral segmentation, A/B testing, and performance optimization. Created and deployed automated campaigns (abandoned cart, reactivation, post-purchase) and reusable templates for large-scale personalization. Monitored KPIs (open rates, click-through rates, conversions) and generated detailed performance reports to guide business decisions. Coordinated with marketing, design, IT teams to ensure campaign consistency and data accuracy.

Technical Operations Support at Actito

November 1, 2018 - December 1, 2019

Provided technical support to clients, including configuration of automated scenarios, troubleshooting, and training on CRM tools. Monitored platform performance, resolved incidents, and contributed to continuous improvement initiatives. Developed and maintained documentation for automated workflows and best practices.

Marketing Technologist at NMBS-SNCB

January 1, 2018 - October 1, 2018

Selected and deployed Martech tools, managed API integrations, ensured data quality for transactional emails. Led technical projects, including the integration of DMP and CRM systems, and coordinated with business and IT teams.

E-mail & DMP Technical Lead at NMBS-SNCB

April 1, 2017 - December 1, 2017

Administered email platforms, managed multi-domain configurations, and ensured data security and compliance. Led the integration of transactional emails and managed data imports via mass files and web services. Deployed Actito, managed change, and trained teams on new workflows and automation scenarios.

E-Campaign & Retention Specialist at NMBS-SNCB

April 1, 2012 - March 1, 2017

Executed and automated large-scale email campaigns, ensuring deliverability and performance optimization. Developed modular email templates and automated scenarios (onboard, post-purchase, reactivation). Collaborated with marketing, CRM, and IT teams to streamline operations and improve campaign effectiveness.

Client Service Consultant at SmartFocus

June 1, 2010 - May 1, 2012

Created dedicated email templates and dynamic forms for clients such as Belgium, Electrabel, and Club Med. Managed client data, ensuring segmentation, cleaning, and optimization for campaign performance. Provided technical support and training on emailing best practices and deliverability.