Chua Keng Huat, Senry

Defined and drove overall design vision aligned with client business goals, brand identity, and workplace strategy. Led and mentored multidisciplinary teams across all phases of design development. Oversaw large-scale workplace projects from concept through design delivery, ensuring quality, creativity, and timelines. Partnered closely with Business Development and QS teams to analyse RFPs, develop winning strategies, and support pitches. Actively engaged clients through presentations, design workshops, vendor coordination, and site meetings. Selected Projects: Lauritzen Bulkers (5,000 sqft); MDT (24,000 sqft); Dayone (6,000 sqft).

Influenced strategic design decisions internally and with clients. Led design proposals from concept development to client presentations. Guided and mentored junior designers, raising overall design quality and consistency. Coordinated with project managers, consultants, and vendors to ensure timely and high-quality delivery.

Led and managed design teams across multiple large-scale corporate projects. Drove creative direction while maintaining technical precision and constructability. Built strong client relationships by translating needs into functional, future-ready workplaces.