I am a Senior Freelance Graphic Designer & Brand Consultant based in Kuala Lumpur, Malaysia, collaborating with global brands to deliver impactful visual storytelling. I specialise in brand identity and packaging, having produced logos and identity systems for 20+ brands, with a focus on luxury hospitality and property markets. I also design strategic collateral and extend brand language into physical spaces through environmental design for F&B outlets and showrooms. Earlier in my career I led creative direction at The Royal Selangor Group from 2007 to 2011, overseeing global launches and managing a 30+ person team. I’ve designed luxury jewelry and guided trend forecasting for major clients, including Nike, Levi's and Padini. I value clear communication, reliability, and continuous learning, and I enjoy turning ideas into tangible, high-quality visuals.

Seowyee Loh

I am a Senior Freelance Graphic Designer & Brand Consultant based in Kuala Lumpur, Malaysia, collaborating with global brands to deliver impactful visual storytelling. I specialise in brand identity and packaging, having produced logos and identity systems for 20+ brands, with a focus on luxury hospitality and property markets. I also design strategic collateral and extend brand language into physical spaces through environmental design for F&B outlets and showrooms. Earlier in my career I led creative direction at The Royal Selangor Group from 2007 to 2011, overseeing global launches and managing a 30+ person team. I’ve designed luxury jewelry and guided trend forecasting for major clients, including Nike, Levi's and Padini. I value clear communication, reliability, and continuous learning, and I enjoy turning ideas into tangible, high-quality visuals.

Available to hire

I am a Senior Freelance Graphic Designer & Brand Consultant based in Kuala Lumpur, Malaysia, collaborating with global brands to deliver impactful visual storytelling. I specialise in brand identity and packaging, having produced logos and identity systems for 20+ brands, with a focus on luxury hospitality and property markets. I also design strategic collateral and extend brand language into physical spaces through environmental design for F&B outlets and showrooms.

Earlier in my career I led creative direction at The Royal Selangor Group from 2007 to 2011, overseeing global launches and managing a 30+ person team. I’ve designed luxury jewelry and guided trend forecasting for major clients, including Nike, Levi’s and Padini. I value clear communication, reliability, and continuous learning, and I enjoy turning ideas into tangible, high-quality visuals.

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Language

English
Beginner
Malay
Beginner

Work Experience

Senior Freelance Graphic Designer & Brand Consultant at Self-employed / Freelance
January 1, 2012 - Present
I collaborate with global brands to translate brand visions into cohesive visual languages. I develop logos and identity systems for 20+ brands, with emphasis on hospitality and property markets, and produce strategic collateral including brochures, flyers, presentation decks, advertisements and websites. I extend brand language into physical spaces through environmental design for F&B outlets and property showrooms, including feature walls, signage, and artisanal textiles.
Design Manager to Creative Director at The Royal Selangor Group
January 1, 2007 - January 1, 2011
Led the creative vision and product lifecycle for a heritage brand. Directed concept and development for annual global launches, averaging 100+ new SKUs yearly across home accessories and luxury gifts. Managed a 30+ team of product designers, sculptors and graphic designers to ensure quality and consistency across product, packaging and retail merchandising.
Jewellery Designer & Account Manager at Selberan & Comyns / Trends intelligence
January 1, 2003 - January 1, 2007
Designed fine jewelry and gift collections for Selberan and Comyns, focusing on handcrafted heirloom pieces. Managed regional accounts for trend forecaster WGSN, including Nike, Levi Strauss and the Padini Group.

Education

Bachelor of Fine Arts (BFA) in Metals and Jewellery, Summa Cum Laude at Savannah College of Art and Design
January 1, 1994 - January 1, 1997

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Professional Services, Retail, Media & Entertainment, Other