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Hello, this is Sepideh. I'm a brand and packaging designer with 2+ years of freelance experience building visual identities from the ground up, specializing in food, lifestyle, and hospitality brands. My work spans packaging, identity systems, and digital touchpoints, always delivered independently and to a high production standard. In the food sector, I led the full brand development for GROV, a Scandinavian-inspired cookie and snack brand, logo, color palette, typography, and production-ready packaging across 3 product lines, with zero revisions. I also planned and executed a live multi-platform social media campaign for SAYE Skincare across Instagram, Facebook, and email newsletter, end-to-end. My core skills include brand identity, logo design, packaging, creative direction, visual guidelines, and social media campaigns, all powered by Adobe Creative Suite.…Hello, this is Sepideh. I'm a brand and packaging designer with 2+ years of freelance experience building visual identities from the ground up, specializing in food, lifestyle, and hospitality brands. My work spans packaging, identity systems, and digital touchpoints, always delivered independently and to a high production standard. In the food sector, I led the full brand development for GROV, a Scandinavian-inspired cookie and snack brand, logo, color palette, typography, and production-ready packaging across 3 product lines, with zero revisions. I also planned and executed a live multi-platform social media campaign for SAYE Skincare across Instagram, Facebook, and email newsletter, end-to-end. My core skills include brand identity, logo design, packaging, creative direction, visual guidelines, and social media campaigns, all powered by Adobe Creative Suite.

Sepideh Mashayekhi

UX Designer, UI Designer, Brand Designer, +3

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Hello, this is Sepideh. I'm a brand and packaging designer with 2+ years of freelance experience building visual identities from the ground up, specializing in food, lifestyle, and hospitality brands. My work spans packaging, identity systems, and digital touchpoints, always delivered independently and to a high production standard. In the food sector, I led the full brand development for GROV, a Scandinavian-inspired cookie and snack brand, logo, color palette, typography, and production-ready packaging across 3 product lines, with zero revisions. I also planned and executed a live multi-platform social media campaign for SAYE Skincare across Instagram, Facebook, and email newsletter, end-to-end. My core skills include brand identity, logo design, packaging, creative direction, visual guidelines, and social media campaigns, all powered by Adobe Creative Suite.…Hello, this is Sepideh. I'm a brand and packaging designer with 2+ years of freelance experience building visual identities from the ground up, specializing in food, lifestyle, and hospitality brands. My work spans packaging, identity systems, and digital touchpoints, always delivered independently and to a high production standard. In the food sector, I led the full brand development for GROV, a Scandinavian-inspired cookie and snack brand, logo, color palette, typography, and production-ready packaging across 3 product lines, with zero revisions. I also planned and executed a live multi-platform social media campaign for SAYE Skincare across Instagram, Facebook, and email newsletter, end-to-end. My core skills include brand identity, logo design, packaging, creative direction, visual guidelines, and social media campaigns, all powered by Adobe Creative Suite.

Available to hire

Hello, this is Sepideh. I’m a brand and packaging designer with 2+ years of freelance experience building visual identities from the ground up, specializing in food, lifestyle, and hospitality brands. My work spans packaging, identity systems, and digital touchpoints, always delivered independently and to a high production standard.
In the food sector, I led the full brand development for GROV, a Scandinavian-inspired cookie and snack brand, logo, color palette, typography, and production-ready packaging across 3 product lines, with zero revisions. I also planned and executed a live multi-platform social media campaign for SAYE Skincare across Instagram, Facebook, and email newsletter, end-to-end.
My core skills include brand identity, logo design, packaging, creative direction, visual guidelines, and social media campaigns, all powered by Adobe Creative Suite.

Skills

Logo

Brand Identity

Experience Level

Logo

Expert

Brand Identity

Expert

Language

English

Fluent

Work Experience

UX / UI & Brand Designer at REVITAME AESTHETIC CLINIC

November 1, 2025 - January 31, 2026

Designed UX/UI for the brand’s web app and website. Created brand identity including logo, labels, packaging, and business cards. Ensured visual and experiential consistency across digital and physical touchpoints.

Branding Designer at UROVIA ROASTERY

July 1, 2025 - August 31, 2025

Brand identity; Coffee packaging; Shopping bags; Production-ready dielines.

UX Designer at UI Insurance Company

April 1, 2025 - June 30, 2025

Conducted user research and interviews with 15+ participants, uncovering key pain points. Improved navigation and information architecture, reducing user task time by ~20%. Designed wireframes and high-fidelity UI for 3 platforms (web, mobile, web app).

UX / UI Designer at Fleur de Lune Flowershop

February 1, 2025 - March 31, 2025

Conducted competitive analysis of 10+ local and international flower shops. Developed site map, user flows, and wireframes that simplified shopping and checkout. Created responsive designs tested with 10 users, achieving 90% task completion rate.

Brand Identity & Packaging Designer at GROV Snack Brand

February 1, 2026 - March 1, 2026

Developed full brand identity from scratch: logo, color palette, typography, and visual guidelines across 3 product lines. Designed production-ready packaging including box dielines and stand-up pouches with complete back label content. Delivered print-ready files approved for production with zero revisions.

Package Designer at Viyora Lab

February 1, 2025 - January 1, 2026

Designed skincare and supplement packaging from concept to production-ready dielines. Delivered final files approved for professional printing with no revision cycles.

Brand & Graphic Designer at Revitamed Aesthetic Clinic

February 1, 2025 - October 1, 2025

Designed product labels and packaging for a skincare serum and dietary supplement, delivered as print-ready, production-ready dielines with no revisions required. Created brand-aligned assets across web, app, and print touchpoints, maintaining a cohesive identity throughout. Assets deployed across the clinic's live website and physical premises.

Packaging & Social Campaign Designer at SAYE Skincare

October 1, 2024 - January 1, 2025

Led end-to-end brand development covering identity system, packaging across 3 SKUs, and a gift box collection. Packaging produced and used physically across the brand's product line. Planned and executed a live multi-platform social media campaign across Instagram, Facebook, and email newsletter independently.

Brand & Packaging Designer at Urovia Roastery

August 1, 2024 - September 1, 2024

Designed coffee packaging and branded shopping bag aligned with the brand's visual identity. Delivered 2 production-ready print assets.

Visual Designer — Web & Mobile at Uinsurance Company

May 1, 2024 - July 1, 2024

Designed brand-aligned visual interface systems for web and mobile platforms. Improved navigation clarity and visual hierarchy, reducing estimated user task time by ~20%. Translated complex insurance information into clear, structured visual layouts.

Visual & Digital Designer at Fleur de Lune Flower Shop

January 1, 2024 - April 1, 2024

Designed responsive website layouts for an online flower shop, aligned with the brand's visual identity. Defined visual style, typography, and colour systems to create a consistent and elegant brand feel.