Hi, I'm Serafin, a dedicated marketing operations and digital marketing specialist. With my background in SEO, ecommerce, and paid media, I thrive on building systems that not only attract visitors but convert them into loyal customers. My passion lies in combining technical skills with creative strategies to achieve measurable results that drive business growth.…

Serafin R. Murillo

PRO

Hi, I'm Serafin, a dedicated marketing operations and digital marketing specialist. With my background in SEO, ecommerce, and paid media, I thrive on building systems that not only attract visitors but convert them into loyal customers. My passion lies in combining technical skills with creative strategies to achieve measurable results that drive business growth.…

Available to hire

Hi, I’m Serafin, a dedicated marketing operations and digital marketing specialist. With my background in SEO, ecommerce, and paid media, I thrive on building systems that not only attract visitors but convert them into loyal customers. My passion lies in combining technical skills with creative strategies to achieve measurable results that drive business growth.

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Language

Work Experience

Digital Marketing Consultant at Independent / Freelance
January 1, 2018 - Present
Built and operated digital marketing systems across SEO-driven websites, ecommerce platforms, and paid advertising campaigns, managing Facebook Ads, developed lifecycle email marketing, and optimized website content.

Education

Fundamentals of Digital Marketing at Google Digital Garage
January 1, 2022 - January 1, 2022
Bachelor of Music (Composition / Voice) at University of the Philippines – Diliman
January 11, 2030 - March 16, 2026

Qualifications

The Fundamentals of Digital Marketing
August 1, 2022 - August 15, 2022
Google Digital Garage; Credential ID ELZ ACB BFS

Industry Experience

Professional Services, Media & Entertainment, Consumer Goods, Healthcare, Real Estate & Construction, Telecommunications
    paper Integrated Digital Marketing Strategy for a Premium Home Builder (SEO, Paid Media, CRO & CRM Funnel)

    Integrated Digital Marketing Strategy for a Premium Home Builder

    This project involved developing a comprehensive digital marketing strategy for a premium residential home builder targeting the Sydney, Australia market.

    The objective was to design a full customer acquisition and lead-nurturing ecosystem for a high-value purchase category where buyers typically go through a long research and decision cycle.

    Scope of Strategy

    • Multi-channel acquisition strategy across SEO, Meta Ads, and Google Ads
    • Conversion-focused landing page design with CRO principles
    • Customer lifecycle marketing using HubSpot CRM workflows
    • Lead nurturing and lead scoring to improve consultation readiness
    • SEO authority building through topic clusters, on-page SEO, technical SEO, and off-page SEO
    • Performance measurement using analytics dashboards and marketing KPIs

    Key Marketing Components

    Paid Media

    • Meta Ads prospecting and retargeting
    • Google Search campaigns for high-intent traffic
    • Programmatic / automated bidding logic once conversion data is sufficient

    SEO Strategy

    • Topic cluster architecture for long-term organic authority
    • Internal linking frameworks that support pillar pages and conversion pages
    • Technical SEO considerations including site speed, crawlability, schema, and mobile performance
    • Off-page SEO through backlinks, digital PR, and citation opportunities

    Conversion & CRM

    • Dual-CTA landing page strategy
    • Consultation booking funnel
    • Lead magnet funnel for research-stage prospects
    • HubSpot lifecycle automation and lead-to-deal handoff

    Outcome

    This strategy demonstrates how paid media, SEO, CRO, and CRM automation can work together as one integrated funnel rather than separate tactics.

    Deliverable Preview

    Full strategy document available here:
    [View the Premium Home Builder Marketing Strategy PDF] https://www.twine.net/signin

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