Hi, I'm Serafin R. Murillo, a Marketing Operations and Digital Marketing Specialist focused on building scalable marketing systems across SEO, ecommerce, paid media, and lifecycle email marketing. I blend technical execution with creative production to drive measurable growth. In recent projects I grew an SEO content platform to about 11,000 monthly visitors in under five months, generated 75 online bookings for a dental clinic, and helped acquire 3,500+ ecommerce customers globally through paid campaigns. I enjoy turning data into actionable strategies, creating compelling creative assets, and optimizing funnels to boost ROI.…

Serafin R. Murillo

Hi, I'm Serafin R. Murillo, a Marketing Operations and Digital Marketing Specialist focused on building scalable marketing systems across SEO, ecommerce, paid media, and lifecycle email marketing. I blend technical execution with creative production to drive measurable growth. In recent projects I grew an SEO content platform to about 11,000 monthly visitors in under five months, generated 75 online bookings for a dental clinic, and helped acquire 3,500+ ecommerce customers globally through paid campaigns. I enjoy turning data into actionable strategies, creating compelling creative assets, and optimizing funnels to boost ROI.…

Available to hire

Hi, I’m Serafin R. Murillo, a Marketing Operations and Digital Marketing Specialist focused on building scalable marketing systems across SEO, ecommerce, paid media, and lifecycle email marketing. I blend technical execution with creative production to drive measurable growth.

In recent projects I grew an SEO content platform to about 11,000 monthly visitors in under five months, generated 75 online bookings for a dental clinic, and helped acquire 3,500+ ecommerce customers globally through paid campaigns. I enjoy turning data into actionable strategies, creating compelling creative assets, and optimizing funnels to boost ROI.

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Skills

Experience Level

SEO
Expert
Klaviyo
Expert
Shopify
Expert
WooCommerce
Expert
WordPress
Expert
Facebook Ads
Expert
Email Marketing
Intermediate
Google Ads
Intermediate
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Language

Work Experience

Digital Marketing Consultant at Independent / Freelance
January 1, 2018 - Present
Built and operated digital marketing systems across SEO-driven websites, ecommerce platforms, and paid advertising campaigns, managing Facebook Ads, developed lifecycle email marketing, and optimized website content.
Marketing Operations / Digital Marketing Consultant at Independent / Freelance
January 1, 2018 - Present
Built and operated digital marketing systems across SEO-driven websites, ecommerce platforms, and paid advertising campaigns. Built and managed 1,300+ page directory website and affiliate-driven content platforms. Engineered SEO strategies that scaled organic traffic to ~11,000 monthly visitors within ~5 months through large-scale keyword research and structured content publishing. Designed website architectures using content clusters, pillar pages, and internal linking frameworks to support search visibility and user navigation. Managed Facebook Ads campaigns for a Shopify ecommerce store (2019–2022) promoting a hero product to international markets. Developed advertising creatives end-to-end including research, scripting, filming, editing, and testing of video and image ads. Acquired 3,500+ global ecommerce customers, primarily from US and Tier-1 markets, through paid media and conversion-focused product pages. Maintained approximately 5–10% margin after ad spend while scaling pa
Remote Marketing & Client Support Roles at Various Clients / Companies
January 1, 2007 - December 31, 2013
Provided remote client coordination and marketing support for US-based companies. Managed prospect research, outreach coordination, and reporting workflows for distributed teams. Maintained structured tracking systems using spreadsheets and internal tools to support marketing operations and client communications.

Education

Fundamentals of Digital Marketing at Google Digital Garage
January 1, 2022 - January 1, 2022
Bachelor of Music (Composition / Voice) at University of the Philippines – Diliman
January 11, 2030 - March 16, 2026
Bachelor of Music (Composition / Voice) at University of the Philippines – Diliman
January 11, 2030 - April 7, 2026

Qualifications

The Fundamentals of Digital Marketing
August 1, 2022 - August 15, 2022
Google Digital Garage; Credential ID ELZ ACB BFS
Klaviyo Academy Digital Marketing Funnel Certification
January 1, 2026 - April 7, 2026
Klaviyo Product Certification
January 1, 2026 - April 7, 2026
Google Digital Garage Fundamentals of Digital Marketing
January 1, 2022 - April 7, 2026

Industry Experience

Professional Services, Media & Entertainment, Consumer Goods, Healthcare, Real Estate & Construction, Telecommunications, Retail, Software & Internet
    paper Integrated Digital Marketing Strategy for a Premium Home Builder (SEO, Paid Media, CRO & CRM Funnel)

    Integrated Digital Marketing Strategy for a Premium Home Builder

    This project involved developing a comprehensive digital marketing strategy for a premium residential home builder targeting the Sydney, Australia market.

    The objective was to design a full customer acquisition and lead-nurturing ecosystem for a high-value purchase category where buyers typically go through a long research and decision cycle.

    Scope of Strategy

    • Multi-channel acquisition strategy across SEO, Meta Ads, and Google Ads
    • Conversion-focused landing page design with CRO principles
    • Customer lifecycle marketing using HubSpot CRM workflows
    • Lead nurturing and lead scoring to improve consultation readiness
    • SEO authority building through topic clusters, on-page SEO, technical SEO, and off-page SEO
    • Performance measurement using analytics dashboards and marketing KPIs

    Key Marketing Components

    Paid Media

    • Meta Ads prospecting and retargeting
    • Google Search campaigns for high-intent traffic
    • Programmatic / automated bidding logic once conversion data is sufficient

    SEO Strategy

    • Topic cluster architecture for long-term organic authority
    • Internal linking frameworks that support pillar pages and conversion pages
    • Technical SEO considerations including site speed, crawlability, schema, and mobile performance
    • Off-page SEO through backlinks, digital PR, and citation opportunities

    Conversion & CRM

    • Dual-CTA landing page strategy
    • Consultation booking funnel
    • Lead magnet funnel for research-stage prospects
    • HubSpot lifecycle automation and lead-to-deal handoff

    Outcome

    This strategy demonstrates how paid media, SEO, CRO, and CRM automation can work together as one integrated funnel rather than separate tactics.

    Deliverable Preview

    Full strategy document available here:
    [View the Premium Home Builder Marketing Strategy PDF] https://www.twine.net/signin