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I am a marketing master's student at Monash University with hands-on experience in social media content creation, short-form video production, and digital campaign support. I have experience crafting engaging content for Douyin (TikTok China) and Xiaohongshu (Rednote), with a focus on storytelling, audience engagement, and brand growth. I am excited to help brands communicate ideas through visual content, copywriting, and social media strategy.…I am a marketing master's student at Monash University with hands-on experience in social media content creation, short-form video production, and digital campaign support. I have experience crafting engaging content for Douyin (TikTok China) and Xiaohongshu (Rednote), with a focus on storytelling, audience engagement, and brand growth. I am excited to help brands communicate ideas through visual content, copywriting, and social media strategy.

Serein Yang

Graphic Designer, Copywriter, Content Creator, +2

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I am a marketing master's student at Monash University with hands-on experience in social media content creation, short-form video production, and digital campaign support. I have experience crafting engaging content for Douyin (TikTok China) and Xiaohongshu (Rednote), with a focus on storytelling, audience engagement, and brand growth. I am excited to help brands communicate ideas through visual content, copywriting, and social media strategy.…I am a marketing master's student at Monash University with hands-on experience in social media content creation, short-form video production, and digital campaign support. I have experience crafting engaging content for Douyin (TikTok China) and Xiaohongshu (Rednote), with a focus on storytelling, audience engagement, and brand growth. I am excited to help brands communicate ideas through visual content, copywriting, and social media strategy.

Available to hire

I am a marketing master’s student at Monash University with hands-on experience in social media content creation, short-form video production, and digital campaign support.

I have experience crafting engaging content for Douyin (TikTok China) and Xiaohongshu (Rednote), with a focus on storytelling, audience engagement, and brand growth. I am excited to help brands communicate ideas through visual content, copywriting, and social media strategy.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Marketing Assistant at Jingshan Tea Company

July 1, 2024 - January 1, 2025

Designed visual marketing materials and social media graphics using Canva to support product storytelling and campaign promotion. Planned and produced short-form video and visual social media content across WeChat, Douyin (TikTok China), and Xiaohongshu (Rednote), growing followers by 25% within six months. Developed creative campaign content including product storytelling and event promotion, achieving engagement rates 2–3% above industry benchmarks across key platforms. Collaborated with the sales team to support product launch campaigns, aligning content promotion with retail initiatives and contributing to a 15% increase in monthly sales during campaign periods. Managed community interactions and customer enquiries across social platforms, improving response speed and contributing to a 16% increase in customer retention. Analyzed campaign and engagement data to identify performance trends and provide optimisation insights for future content and targeting strategies. Took initiati