Brand Marketing Coordinator with experience in 360° campaigns, influencer activations, event coordination and content production across luxury, beauty and media environments. Skilled in managing cross-functional projects from concept to execution, ensuring brand consistency, smooth operations and strong campaign performance. Creative, organized and detail-oriented, with experience collaborating with international teams, agencies and external partners.

Lauria Serena

Brand Marketing Coordinator with experience in 360° campaigns, influencer activations, event coordination and content production across luxury, beauty and media environments. Skilled in managing cross-functional projects from concept to execution, ensuring brand consistency, smooth operations and strong campaign performance. Creative, organized and detail-oriented, with experience collaborating with international teams, agencies and external partners.

Available to hire

Brand Marketing Coordinator with experience in 360° campaigns, influencer activations, event coordination and content production across luxury, beauty and media environments. Skilled in managing cross-functional projects from concept to execution, ensuring brand consistency, smooth operations and strong campaign performance. Creative, organized and detail-oriented, with experience collaborating with international teams, agencies and external partners.

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Language

French
Fluent
Italian
Fluent
English
Advanced
Spanish; Castilian
Advanced

Work Experience

Earned and Owned Media Trainee at Estée Lauder Companies - Luxury Cluster - Zurich
August 31, 2023 - September 2, 2025
Supported coordination of influencer and press activations for luxury brands including La Mer, Jo Malone London, Tom Ford Beauty, Kilian Paris, and Balmain Beauty. Prepared purchase requests, managed supplier follow-up, and assisted with budget tracking for PR activities. Coordinated logistics for internal and external events, including guest lists, deliveries, and on-site setup. Created internal presentations, visual reports, and post-event documentation. Maintained regular contact with suppliers and external agencies to ensure timelines and deliverables were met.
Community Manager Junior at OLA! Communication - Paris
July 31, 2021 - September 2, 2025
Led influencer partnerships for cultural events such as CANNESERIES and Académie des César. Participated in strategic brand partnerships and sponsorship negotiations. Handled internal and external communications from planning to post-event reporting. Managed content creation and digital activations to drive visibility and engagement.
Social Media and Client Relations Assistant at M6 Group (French TV) - Paris
May 31, 2021 - September 2, 2025
Oversaw production of branded content ensuring alignment with licensing standards. Managed partnerships with major entertainment brands such as The Pokémon Company and The Walt Disney Company for promotional campaigns. Maintained strong client relationships to ensure satisfaction and long-term partnerships. Created on-site social media content during TV show productions, capturing key moments and converting them into engaging posts for brand channels.
Sales & Procurement Representative at BA Store - Basel, Switzerland
December 31, 2019 - September 2, 2025
Managed end-to-end procurement and sales of office and sanitary supplies, negotiating optimal pricing with suppliers. Conducted B2B and B2C sales ensuring seamless transactions and strong client relationships. Analyzed market trends and competitor pricing to develop cost-effective purchasing strategies. Provided after-sales support to ensure high customer satisfaction and retention.
Summer Position – Aircraft Cleaning & Ground Support at Customer Ground Service - Basel AG
December 31, 2021 - September 2, 2025
Delivered high-quality cleaning services for aircraft at Euro Airport Basel Mulhouse Freiburg. Assisted in ground operations ensuring smooth turnaround times. Interacted with clients and contributed to maintaining strong service standards.
Brand Marketing Coordinator at Estée Lauder Companies
January 1, 2024 - March 1, 2025
Managed and delivered 360° brand campaigns, influencer activations, events and content production for luxury beauty brands in the Swiss market; aligned with EMA strategy; adapted global campaigns to local assets; coordinated cross-functional teams and external partners; tracked KPI metrics, performance and procurement to improve efficiency; ensured brand consistency across digital, PR and events.
Community Manager at JUNO
September 1, 2022 - August 31, 2023
Created and executed 360° marketing campaigns for luxury beauty brands; managed influencer activations, content production, social media, and events in Paris; collaborated with internal and external teams to ensure brand consistency and timely delivery; monitored performance and adjusted campaigns; supported procurement and vendor coordination; tracked KPIs and engagements.
Sales & PR Representative at BASESTORE
August 1, 2021 - December 31, 2021
In-store sales and PR liaison; supported marketing activities and brand campaigns; coordinated events and campaigns; delivered promotional content and supported client relationships in Basel.

Education

Master's Degree in Intercultural Management and International Business at Université de Haute-Alsace Erasmus in Milan
January 1, 2023 - December 1, 2024
University of Languages and Communications at University of Languages and Communications
January 1, 2018 - December 1, 2020
Master's Degree in Intercultural Management and International Business at Université de Haute-Alsace, Mulhouse, FR
January 1, 2018 - January 1, 2020
Year in International Exchange (Erasmus) at IULM University, Milan, IT
January 11, 2030 - April 17, 2026
Bachelor's Degree in Applied Languages (English and Spanish) at Université de Haute-Alsace, Mulhouse, FR
January 1, 2015 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Other