Lauria Serena

Managed and delivered 360° brand campaigns, influencer activations, events and content production for luxury beauty brands in the Swiss market; aligned with EMA strategy; adapted global campaigns to local assets; coordinated cross-functional teams and external partners; tracked KPI metrics, performance and procurement to improve efficiency; ensured brand consistency across digital, PR and events.

Supported coordination of influencer and press activations for luxury brands including La Mer, Jo Malone London, Tom Ford Beauty, Kilian Paris, and Balmain Beauty. Prepared purchase requests, managed supplier follow-up, and assisted with budget tracking for PR activities. Coordinated logistics for internal and external events, including guest lists, deliveries, and on-site setup. Created internal presentations, visual reports, and post-event documentation. Maintained regular contact with suppliers and external agencies to ensure timelines and deliverables were met.

Created and executed 360° marketing campaigns for luxury beauty brands; managed influencer activations, content production, social media, and events in Paris; collaborated with internal and external teams to ensure brand consistency and timely delivery; monitored performance and adjusted campaigns; supported procurement and vendor coordination; tracked KPIs and engagements.