Available to hire
Hi, I’m Serena Tomassetti, a Senior UX & Product Designer based in Zurich with 6+ years of experience shaping B2B, B2C, and complex SaaS solutions. I thrive on turning ambiguous problems into intuitive, valuable products by combining user research, design systems, and collaborative execution.
I love guiding cross-functional teams through discovery and delivery—conducting research, defining product vision, running usability tests, and iterating through wireframes and prototypes. My work spans finance, data, sustainability, HR, and IT cost management, always aiming to deliver experiences that feel effortless and impactful.
Skills
Language
Italian
Fluent
English
Advanced
German
Advanced
Work Experience
Senior UX Designer at Ellix AG
January 1, 2025 - November 6, 2025Leading the design of an IT Cost Management platform in ServiceNow. Supporting stakeholders in shaping the product vision through UX research, UX/UI reviews, and usability heuristics. Collaborating closely with Product Owners, developers, and stakeholders to deliver user-centric solutions.
User Experience Lead & Designer at Swiss Re
December 1, 2024 - December 1, 2024Optimized Swiss Re's tech landscape by applying iterative research and design processes including UX research, usability testing, and prototyping in Finance, Data analysis, Event Management, Sustainability, and HR functions. Designed and evaluated user flows, customer journeys, wireframes. Collaborated cross-functionally with stakeholders, project managers. Led workshops for requirements, user testing, ideation, and feedback.
User Experience Designer at iptiQ
August 1, 2021 - August 1, 2021Designed and tested wireframes and prototypes with users for IKEA HEMSÄKER, household insurance. Led and conducted user research and worked with leadership, product, and marketing teams to convert user pain points into actionable stories in an Agile/Scrum setting. Contributed to the development of the Design System.
UX/UI Designer at Muume
February 1, 2021 - February 1, 2021Designed wireframes and clickable prototypes for B2B and B2C omni-channel commercial solutions.
Product Designer, UX/UI at Various, Remote
November 1, 2021 - November 1, 2021Led and conducted user research, usability tests and UI evaluations. Designed wireframes and clickable prototypes for end-to-end products.
Brand Ambassador and Sales at Lindt & Sprüngli
December 31, 2020 - December 31, 2020Represented the brand and supported in-store experiences, contributing to customer engagement and product storytelling.
Sales Consultant at Prestige Promotions Sarl
September 1, 2018 - September 1, 2018Handled client interactions, promotions, and sales activities to grow brand presence in Zürich.
Travel Designer & Booking Agent at Ed esubito Travel, Rome
July 1, 2015 - July 1, 2015Designed travel experiences and coordinated bookings for clients.
Travel Experience Designer at Centro Turistico Studentesco
January 1, 2015 - January 1, 2015Created travel experiences and experiences for students, focusing on design and user experience.
Senior UX Designer at Elix AG
January 1, 2025 - November 17, 2025Lead the design of an IT Cost Management platform to improve usability and efficiency. Supported stakeholders in shaping product vision through UX reviews, user research, and usability heuristics. Collaborated with Product Owners, developers, and stakeholders to deliver user-centric solutions.
Product Designer, UX/UI at Various
November 1, 2021 - November 1, 2021Led user research, usability tests and UI evaluations. Designed wireframes and clickable prototypes for end-to-end products.
Education
UX Management at University of Montreal (Remote)
January 1, 2023 - January 1, 2025User Experience Design Nano-degree at Udemy (Remote)
January 1, 2021 - January 1, 2021Bachelor in Arts at Università degli Studi dell'Aquila, L'Aquila
January 1, 2008 - January 1, 2013Travel Experience Design at Centro Turistico Studentesco, Rome
January 1, 2014 - January 1, 2015Bachelor of Arts at Università degli Studi dell’Aquila, L'Aquila
January 1, 2008 - January 1, 2013User Experience Design Nano-degree at Udemy
January 1, 2021 - January 1, 2021UX Management at University of Montreal
January 1, 2023 - January 1, 2025Qualifications
Professional Scrum Product Owner
January 1, 2023 - November 6, 2025Platform thinking: Designing a Platform
January 1, 2023 - November 6, 2025Customer Experience Journey Mapping
January 1, 2022 - November 6, 2025Root Cause Analysis
January 1, 2022 - November 6, 2025UX Management: Strategy and Tactics
January 1, 2021 - November 6, 2025Conducting Usability Tests
January 1, 2021 - November 6, 2025Accessibility: How to design for all
January 1, 2020 - November 6, 2025User Research - Methods and Best Practices
January 1, 2019 - November 6, 2025Human Computer Interaction (HCI)
January 1, 2019 - November 6, 2025UI Design Patterns for Successful Software
January 1, 2019 - November 6, 2025Mobile UX Design
January 1, 2019 - November 6, 2025Graphic Design, Typography and Storytelling
January 1, 2019 - November 6, 2025Professional Scrum Product Owner
January 1, 2023 - November 17, 2025Platform Thinking: Designing a Platform
January 1, 2023 - January 1, 2023Customer Experience Journey Mapping
January 1, 2022 - January 1, 2022Root Cause Analysis
January 1, 2022 - January 1, 2022UX Management: Strategy and Tactics
January 1, 2021 - January 1, 2021Conducting Usability Tests
January 1, 2021 - January 1, 2021Accessibility: How to design for all
January 1, 2020 - January 1, 2020User Research - Methods and Best Practices
January 1, 2019 - January 1, 2019Human Computer Interaction (HCI)
January 1, 2019 - January 1, 2019UI Design Patterns for successful software
January 1, 2019 - January 1, 2019Industry Experience
Software & Internet, Financial Services, Professional Services, Media & Entertainment, Travel & Hospitality
Skills
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