I am a seasoned UX/UI designer with 12 years of experience crafting user-centered digital solutions for major brands such as AWS, AT&T, and Microsoft. I specialize in user research, prototyping, and accessible design, delivering intuitive, strategic outcomes that boost usability and business results. I collaborate closely with cross-functional teams and stakeholders to translate insights into actionable design and drive measurable improvements in user engagement and satisfaction.

Sergey Stovba

I am a seasoned UX/UI designer with 12 years of experience crafting user-centered digital solutions for major brands such as AWS, AT&T, and Microsoft. I specialize in user research, prototyping, and accessible design, delivering intuitive, strategic outcomes that boost usability and business results. I collaborate closely with cross-functional teams and stakeholders to translate insights into actionable design and drive measurable improvements in user engagement and satisfaction.

Available to hire

I am a seasoned UX/UI designer with 12 years of experience crafting user-centered digital solutions for major brands such as AWS, AT&T, and Microsoft. I specialize in user research, prototyping, and accessible design, delivering intuitive, strategic outcomes that boost usability and business results.

I collaborate closely with cross-functional teams and stakeholders to translate insights into actionable design and drive measurable improvements in user engagement and satisfaction.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Design Consultant at Amazon Web Services (Fiduciary Tech)
May 31, 2025 - July 10, 2025
Enhanced the AWS Educate program's user experience by aligning design solutions with AWS standards, working closely with Amazon stakeholders. Optimized user flows using detailed journey maps informed by user research, resulting in a 15% boost in efficiency. Analyzed user feedback alongside cross-functional teams to refine offerings and achieved a 10% lift in positive user feedback.
Senior User Experience Designer at AT&T (Axelon)
December 31, 2022 - July 10, 2025
Led the implementation of a collaborative Figma workflow that increased team efficiency by approximately 25% and improved design consistency. Created responsive wireframes and prototypes to enhance cross-device usability, boosting mobile usability scores by 20%. Integrated purposeful motion design elements that resulted in a 10% increase in overall user engagement on key interfaces.
User Experience Designer at Optum (TEKsystems)
October 31, 2019 - July 10, 2025
Led UI enhancements for the StepWise SaaS product, increasing customer satisfaction by 15% and task completion by 10%. Redesigned account-setting wizards and web views to streamline user interactions, reducing friction points by nearly 30%. Collaborated with external design firms, improving product screen usability and achieving a 12% rise in usability testing success.
User Experience Designer at Capital One (Pyramid Consulting)
February 28, 2018 - July 10, 2025
Validated mobile app UX concepts through multiple prototype testing rounds, increasing average task success by 18%. Presented competitive analysis and design strategies for mobile features to over 10 stakeholders. Improved data comprehension in a retirement app by designing user-centric charts, reducing confusion in user testing by 20%.
Lead Design Technologist at Microsoft (HCLTech)
October 31, 2017 - July 10, 2025
Directed development of new CMS and marketing tools, doubling content publishing speed for enterprise operations. Created an innovative JSON-based authoring tool enhancing content creation efficiency by 60% for a team of 20+. Enhanced UX across multiple projects by integrating strategic motion and visual design elements, increasing positive user feedback by 10%.
Design Technologist at Constellant
January 31, 2016 - July 10, 2025
Led a full B2B website redesign, enhancing UX and product discoverability, contributing to a 15% increase in qualified leads. Revamped product deployment tools through user insights, improving operational efficiency by 20% for the technical deployment team. Managed and promoted multiple web elements and micro-sites annually to support business initiatives and client campaigns.
Web Producer (Freelance) at 6Qube
December 31, 2013 - July 10, 2025
Delivered mobile-responsive web experiences for over 30 clients, creating templates and interactive elements with a 95% client satisfaction rate. Ensured content scalability for 10+ clients via CMS transitions, reducing average client content update times by around 60%. Built custom HTML, CSS, jQuery, and JavaScript templates for more than 25 projects, fully meeting user requirements.
Web Designer at FDGweb
December 31, 2010 - July 10, 2025
Managed 50+ client web design projects from concept to deployment using WordPress, Joomla, Magento, and Shopify, consistently meeting deadlines. Achieved high client satisfaction with a 4.8/5 average rating, providing full support and training to enable smooth project handoffs. Customized templates across multiple e-commerce and CMS platforms for 30+ clients, meeting diverse specifications.
Design Consultant at Amazon Web Services (Fiduciary Tech)
May 31, 2025 - July 10, 2025
Enhanced AWS Educate program's UX by aligning design solutions with AWS standards and collaborating closely with Amazon stakeholders for optimal usability. Optimized user flows through detailed journey maps from user research, yielding a 15% boost in user flow efficiency. Analyzed user feedback with cross-functional teams, refining offerings with actionable design integrations that produced a 10% positive feedback lift.
Senior User Experience Designer at AT&T (Axelon)
December 31, 2022 - July 10, 2025
Led a collaborative Figma workflow that increased team efficiency by 25% and improved design consistency across hub components. Created responsive wireframes and prototypes for cross-device adaptability, boosting mobile usability scores by 20%. Integrated purposeful motion design elements, contributing to a 10% uplift in overall user engagement on key interfaces.
User Experience Designer at Optum (TEKsystems)
October 31, 2019 - July 10, 2025
Led targeted UI enhancements for the StepWise SaaS product, achieving a 15% increase in customer satisfaction and a 10% rise in task completion. Redesigned account-setting wizards and various web views to streamline interactions and reduce friction points by nearly 30%. Collaborated with external design firms to optimize usability, leading to a 12% rise in usability testing success.
User Experience Designer at Capital One (Pyramid Consulting)
February 28, 2018 - July 10, 2025
Validated Capital One mobile app UX concepts through 5 prototype rounds on UserTesting.com, leading to an 18% boost in task success. Guided design strategy for key mobile features by presenting competitive analysis and visual findings to over 10 stakeholders. Enhanced retirement app data comprehension via user-centric charts following Android Material Design, reducing user confusion by 20%.
Lead Design Technologist at Microsoft (HCLTech)
October 31, 2017 - July 10, 2025
Directed development of a new CMS and marketing tools, doubling content publishing efficiency for enterprise users. Designed and implemented an innovative JSON-based authoring tool, improving content creation efficiency by 60% for a team of 20+. Enhanced user experience across multiple projects with strategic motion and visual design, increasing positive feedback by 10%.
Design Technologist at Constellant
January 31, 2016 - July 10, 2025
Led a full B2B website redesign that boosted UX and product discoverability, contributing to a 15% increase in qualified leads. Revamped product deployment tools driven by user insights, achieving a 20% operational efficiency gain for the deployment team. Managed and promoted over 12 web elements and micro-sites annually to support business initiatives and campaign goals.
Web Producer at 6Qube (Freelance)
December 31, 2013 - July 10, 2025
Provided mobile-responsive web experiences for 30+ clients with templated and interactive elements, achieving a 95% client satisfaction rate. Supported content scalability via legacy to modern CMS transitions for 10+ clients, reducing content update times by 60%. Delivered custom HTML, CSS, jQuery, and JS templates on 25+ projects, meeting 100% of user requirements.
Web Designer at FDGweb
December 31, 2010 - July 10, 2025
Delivered over 50 web design projects from concept to deployment using platforms like WordPress, Joomla, Magento, and Shopify, consistently meeting deadlines. Achieved high client satisfaction with full support and training for 90% of engagements. Customized templates across multiple CMS and e-commerce platforms for 30+ clients, meeting all diverse specifications.
Design Consultant at Amazon Web Services (Fiduciary Tech)
May 31, 2025 - July 10, 2025
Enhanced AWS Educate program's UX by aligning design solutions with AWS standards, collaborating closely with key Amazon stakeholders for optimal usability. Optimized user flows via detailed journey maps from user research, yielding an estimated 15% boost in user flow efficiency through streamlined processes. Analyzed user feedback with cross-functional teams, refining offerings via actionable design integrations addressing pain points for a 10% positive feedback lift.
Senior User Experience Designer at AT&T (Axelon)
December 31, 2022 - July 10, 2025
Spearheaded a collaborative Figma workflow, increasing team efficiency by an estimated 25% and improving design consistency across all hub components. Crafted responsive wireframes/prototypes for cross-device adaptability, achieving a 20% mobile usability score boost and an optimized mobile experience. Integrated purposeful motion design elements to clarify interactions, contributing to a 10% uplift in overall user engagement metrics on key interfaces.
User Experience Designer at Optum (TEKsystems)
October 31, 2019 - July 10, 2025
Led targeted UI enhancements for the StepWise SaaS product, successfully achieving a 15% increase in customer satisfaction and a 10% task completion rise. Redesigned account-setting wizards and various web views, effectively streamlining user interactions and reducing reported friction points by nearly 30%. Partnered with external design firms, optimizing product screen usability and achieving a 12% rise in usability testing success via incorporated best practices.
User Experience Designer at Capital One (Pyramid Consulting)
February 28, 2018 - July 10, 2025
Validated Capital One mobile app UX concepts via 5 UserTesting.com prototype rounds, informing design iterations that boosted average task success by 18%. Guided design strategy for key mobile features by presenting competitive analysis and actionable visual findings to over 10+ approving stakeholders. Boosted retirement app data comprehension via user-centric charts (Android Material Design), reducing user confusion in critical testing sessions by 20%.
Lead Design Technologist at Microsoft (HCLTech)
October 31, 2017 - July 10, 2025
Directed new CMS & marketing tool development, enhancing HCL Enterprise operations by cutting content publishing time by an estimated 100% for content publishers. Conceptualized and implemented an innovative JSON-based authoring tool, improving content creation efficiency by 60% for a team of 20+ content creators. Enhanced user experience across 7+ diverse projects by implementing strategic motion and visual design elements, increasing positive user feedback by 10%.
Design Technologist at Constellant
January 31, 2016 - July 10, 2025
Led full B2B website redesign, boosting UX & product discoverability, contributing to a 15% increase in qualified leads for the Constellant platform. Revamped product deployment tools using user insights, achieving a 20% operational efficiency gain for the dedicated technical deployment team. Managed and promoted 12+ web elements and micro-sites annually, supporting key business initiatives and client directives for campaign goal growth.
Web Producer at 6Qube (Freelance)
December 31, 2013 - July 10, 2025
Provided mobile-responsive web experiences for 30+ clients, creating templates and interactive elements which achieved a 95% client satisfaction rate. Ensured content scalability for 10+ clients via legacy site to modern CMS transitions, cutting average client content update times down by around 60%. Met specific client needs for 25+ projects by building custom HTML, CSS, jQuery & JS templates, delivering on 100% of specified user requirements.
Web Designer at FDGweb
December 31, 2010 - July 10, 2025
Delivered 50+ client web design projects (concept to deployment) using WordPress, Joomla, Magento, and Shopify, consistently meeting all project deadlines. Secured high client satisfaction (4.8/5 avg. rating) with full support/training, enabling smooth project handoffs for 90% of web design engagements. Expertly adapted and customized templates across 4+ major e-commerce and CMS platforms for 30+ clients, meeting 100% of diverse client specifications.
Design Consultant at Amazon Web Services (Fiduciary Tech)
May 1, 2025 - May 1, 2025
Enhanced AWS Educate program's UX by aligning design solutions with AWS standards, collaborating closely with key Amazon stakeholders for optimal usability.
Senior User Experience Designer at AT&T
December 1, 2022 - December 1, 2022
Spearheaded a collaborative Figma workflow, increasing team efficiency by an estimated 25% and improving design consistency across hub components.
Lead Design Technologist at Microsoft HCL Tech
October 1, 2017 - October 1, 2017
Directed new CMS & marketing tool development, improving content publishing efficiency for enterprise teams; conceptualized and implemented an innovative JSON-based authoring tool.
Design Technologist at Constellant
January 1, 2016 - January 1, 2016
Led design strategy for key mobile features, conducted competitive analysis and created actionable visuals to support UX improvements.
Web Producer at 6Qube Freelance
December 1, 2013 - December 1, 2013
Provided mobile-responsive web experiences for 30 clients, created templates and interactive elements, achieving high client satisfaction.
Web Designer at FDG Web
December 1, 2010 - December 1, 2010
Delivered 50 client web design projects, secured high client satisfaction ratings, and customized templates across multiple CMS platforms.
Staff Designer at Sacramento City College
June 1, 2008 - June 1, 2008
Utilized design tools to create visual assets for the college newspaper, collaborating with team members to produce appealing layouts.

Education

Newspaper Staff Designer at Sacramento City College
September 1, 2006 - June 30, 2008
Newspaper Staff Designer at Sacramento City College
September 1, 2006 - June 30, 2008
Newspaper Staff Designer at Sacramento City College
September 1, 2006 - June 30, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Telecommunications, Financial Services, Education, Professional Services, Healthcare, Media & Entertainment