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Hi there, I’m Sergio Morata—a hybrid professional focused on strategy, communication, and organizational culture. I lead brand storytelling, crisis communications and internal engagement initiatives for startups and established brands alike. I’ve co-founded startups selected for Wayra and UAM incubators, designed corporate narratives for change, and partnered with international clients in retail, energy, and technology to shape culture and growth.…Hi there, I’m Sergio Morata—a hybrid professional focused on strategy, communication, and organizational culture. I lead brand storytelling, crisis communications and internal engagement initiatives for startups and established brands alike. I’ve co-founded startups selected for Wayra and UAM incubators, designed corporate narratives for change, and partnered with international clients in retail, energy, and technology to shape culture and growth.

Sergio Morata

Brand Strategist, Marketing Strategist, Content Strategist, +6

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Hi there, I’m Sergio Morata—a hybrid professional focused on strategy, communication, and organizational culture. I lead brand storytelling, crisis communications and internal engagement initiatives for startups and established brands alike. I’ve co-founded startups selected for Wayra and UAM incubators, designed corporate narratives for change, and partnered with international clients in retail, energy, and technology to shape culture and growth.…Hi there, I’m Sergio Morata—a hybrid professional focused on strategy, communication, and organizational culture. I lead brand storytelling, crisis communications and internal engagement initiatives for startups and established brands alike. I’ve co-founded startups selected for Wayra and UAM incubators, designed corporate narratives for change, and partnered with international clients in retail, energy, and technology to shape culture and growth.

Available to hire

Hi there, I’m Sergio Morata—a hybrid professional focused on strategy, communication, and organizational culture. I lead brand storytelling, crisis communications and internal engagement initiatives for startups and established brands alike.

I’ve co-founded startups selected for Wayra and UAM incubators, designed corporate narratives for change, and partnered with international clients in retail, energy, and technology to shape culture and growth.

Skills

Brand Identity

Copywriting

Experience Level

Brand Identity

Expert

Copywriting

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

French

Advanced

Work Experience

Co-founder & Chief Marketing Officer at Ingenuity HR

November 1, 2022 - Present

Designing corporate narratives for change processes and crisis communication. Developing positioning and corporate culture strategies. Collaboration with international clients in sectors such as retail, energy, and technology.

Project Consultant

June 1, 2023 - December 1, 2023

Business development for branded content and advertising projects. Coordination between creative teams and brands to ensure quality deliverables. Management of national client portfolio (annual turnover >€200K). Support in commercial proposals and value narrative.

Business Developer at WelcomeToFilms

January 1, 2022 - March 31, 2023

Business development for branded content and advertising projects; built client relationships and contributed to marketing and brand strategies.