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I'm Sergio Rodríguez, a digital and online marketing professional based in Barcelona. I blend creativity and data-driven analysis to craft impact-driven multi-channel campaigns across paid media, SEO, analytics, and CRM. I enjoy turning complex marketing challenges into clear, measurable results across multiple industries. Currently I lead Paid Media & Digital Strategy at IKIGROUP, building strategic campaigns for clients while guiding teams and shaping annual online and offline activation strategies. Previously, I led marketing for Wanderlust Holdings, delivering sold-out events in Madrid and Barcelona, and directed digital accounts at Adsmurai. I'm passionate about sustainable growth, client relationships, and collaborating with creative and technical teams to drive business impact.…I'm Sergio Rodríguez, a digital and online marketing professional based in Barcelona. I blend creativity and data-driven analysis to craft impact-driven multi-channel campaigns across paid media, SEO, analytics, and CRM. I enjoy turning complex marketing challenges into clear, measurable results across multiple industries. Currently I lead Paid Media & Digital Strategy at IKIGROUP, building strategic campaigns for clients while guiding teams and shaping annual online and offline activation strategies. Previously, I led marketing for Wanderlust Holdings, delivering sold-out events in Madrid and Barcelona, and directed digital accounts at Adsmurai. I'm passionate about sustainable growth, client relationships, and collaborating with creative and technical teams to drive business impact.

Sergio Rodríguez

Marketing Strategist, Content Strategist, Social Media Manager, +1

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I'm Sergio Rodríguez, a digital and online marketing professional based in Barcelona. I blend creativity and data-driven analysis to craft impact-driven multi-channel campaigns across paid media, SEO, analytics, and CRM. I enjoy turning complex marketing challenges into clear, measurable results across multiple industries. Currently I lead Paid Media & Digital Strategy at IKIGROUP, building strategic campaigns for clients while guiding teams and shaping annual online and offline activation strategies. Previously, I led marketing for Wanderlust Holdings, delivering sold-out events in Madrid and Barcelona, and directed digital accounts at Adsmurai. I'm passionate about sustainable growth, client relationships, and collaborating with creative and technical teams to drive business impact.…I'm Sergio Rodríguez, a digital and online marketing professional based in Barcelona. I blend creativity and data-driven analysis to craft impact-driven multi-channel campaigns across paid media, SEO, analytics, and CRM. I enjoy turning complex marketing challenges into clear, measurable results across multiple industries. Currently I lead Paid Media & Digital Strategy at IKIGROUP, building strategic campaigns for clients while guiding teams and shaping annual online and offline activation strategies. Previously, I led marketing for Wanderlust Holdings, delivering sold-out events in Madrid and Barcelona, and directed digital accounts at Adsmurai. I'm passionate about sustainable growth, client relationships, and collaborating with creative and technical teams to drive business impact.

Next availability:

March 22, 2026

Barcelona, Spain

I’m Sergio Rodríguez, a digital and online marketing professional based in Barcelona. I blend creativity and data-driven analysis to craft impact-driven multi-channel campaigns across paid media, SEO, analytics, and CRM. I enjoy turning complex marketing challenges into clear, measurable results across multiple industries.

Currently I lead Paid Media & Digital Strategy at IKIGROUP, building strategic campaigns for clients while guiding teams and shaping annual online and offline activation strategies. Previously, I led marketing for Wanderlust Holdings, delivering sold-out events in Madrid and Barcelona, and directed digital accounts at Adsmurai. I’m passionate about sustainable growth, client relationships, and collaborating with creative and technical teams to drive business impact.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Portuguese

Advanced

Work Experience

Digital Account Director at IKI Group

January 1, 2025 - Present

- Responsible for supervising the implementation of digital media plans for clients with budgets ranging €1M-€2M/yearly - Analytics and reporting of SEM, SEO, Paid Media and display activation campaigns. - Use of GA4 and Looker Studio - Budget control and client relationships

Paid Media & Digital Strategy Lead at Adsmurai

June 1, 2021 - January 10, 2025

Strategic planning of full channel campaigns on social media for clients of different verticals. Creation, optimisation and reporting of Facebook, Instagram, Twitter, Tik Tok, Snapchat and Google campaigns.