Hi, I'm Sergiu Văcărescu, a Senior Creative with over a decade of experience specializing in user-centered design that aligns perfectly with business goals and brand guidelines. I've had the opportunity to improve productivity and delivery timelines by standardizing processes and embracing automation. By integrating tools like Figma, DaVinci Resolve, and Stable Diffusion into my workflow, I've expanded service offerings and strengthened project pipelines. I am passionate about creating impactful, client-focused visual solutions that enhance user experience across all digital platforms. I enjoy a collaborative approach to work and have a strong commitment to open-source technologies, always bringing a forward-thinking mindset to every project I take on.

Sergiu Văcărescu

Hi, I'm Sergiu Văcărescu, a Senior Creative with over a decade of experience specializing in user-centered design that aligns perfectly with business goals and brand guidelines. I've had the opportunity to improve productivity and delivery timelines by standardizing processes and embracing automation. By integrating tools like Figma, DaVinci Resolve, and Stable Diffusion into my workflow, I've expanded service offerings and strengthened project pipelines. I am passionate about creating impactful, client-focused visual solutions that enhance user experience across all digital platforms. I enjoy a collaborative approach to work and have a strong commitment to open-source technologies, always bringing a forward-thinking mindset to every project I take on.

Available to hire

Hi, I’m Sergiu Văcărescu, a Senior Creative with over a decade of experience specializing in user-centered design that aligns perfectly with business goals and brand guidelines. I’ve had the opportunity to improve productivity and delivery timelines by standardizing processes and embracing automation. By integrating tools like Figma, DaVinci Resolve, and Stable Diffusion into my workflow, I’ve expanded service offerings and strengthened project pipelines.

I am passionate about creating impactful, client-focused visual solutions that enhance user experience across all digital platforms. I enjoy a collaborative approach to work and have a strong commitment to open-source technologies, always bringing a forward-thinking mindset to every project I take on.

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Language

Romanian, Moldavian, Moldovan
Fluent
English
Advanced
Italian
Beginner
French
Beginner

Work Experience

Senior Creative | UI/UX Designer at Octagram Creative
October 1, 2014 - Present
Managed design projects using agile methodologies and collaborated with clients to deliver intuitive, user-centered interfaces. Standardized design processes by using innovative tools and automation strategies, enhancing productivity and delivery schedules with a blend of FOSS and creative software. Expanded service offerings through open-source initiatives, driving revenue growth and project diversification. Collaborated closely with developers to ensure design viability, proper handoff, and implementation. Translated complex business objectives into clear, effective, accessibility-compliant wireframes, appealing prototypes, and user-friendly interfaces for responsive web and mobile applications. Proposed innovative solutions through UX research, stakeholder feedback, and iterative testing. Developed new brand assets and multimedia production materials adhering strictly to brand guidelines.
Senior Designer at Redworks / Hogarth & Ogilvy (WPP)
April 30, 2016 - July 30, 2025
Managed project timelines and led a small design team efficiently, fostering collaboration to produce digital solutions. Established a reputation as a go-to resource for design, interactivity, and UI/UX expertise. Developed engaging UI/UX designs for websites and landing pages while utilizing design principles and collaborating cross-functionally. Created visually compelling assets for digital display campaigns and promotional materials using motion graphics techniques. Implemented motion graphics and animated explainer videos to deliver engaging visual narratives. Produced detailed sketches, roughs, and storyboards to communicate creative design concepts clearly to clients. Collaborated with external partners across multiple channels to drive successful project execution.
Senior Graphic Designer at ARTex Services - "Grigore Antipa" National Museum of Natural History
September 30, 2011 - July 30, 2025
Provided art direction and developed graphic concepts for clients including The National Museum of Natural History “Grigore Antipa“, Artex Cultural Foundation, and Ministry of Culture. Created marketing materials, wayfinding designs, visual identities, illustrations, and infographics.
Art Director at Freelancer
December 31, 2010 - July 30, 2025
Led development of graphic concepts for marketing and visual identity design, collaborating with copywriters for innovative ideas. Successfully pitched concepts to clients such as Playboy Energy Drink and Octagram Creative, resulting in effective and resonant designs.
Graphic Designer at Playboy
December 31, 2009 - July 30, 2025
Handled layout of magazine articles, editorials, and columns. Created or sourced images, including custom illustrations and collages. Supervised photo shoots and designed marketing materials for the magazine and special issues.
Art Director at thegroup Romania - New/Media Agency
February 29, 2008 - July 30, 2025
Developed creative concepts to meet clients’ communication goals for Unilever and Bosch Siemens Hausgeräte. Created appealing web layouts using HTML and Flash animation. Managed client interaction and debriefing sessions to ensure alignment.
Junior Art Director at thegroup Romania - New/Media Agency
November 1, 2007 - July 30, 2025
Started as a DTP Graphic Designer and promoted to Junior Art Director in under a year. Managed client interactions and debriefings to ensure creative concept adaptation. Created key visuals for clients like SIEMENS VDO, BOSCH Hausgeräte, and EuroWeb.
Web Designer at Idea Plus Solutions
December 31, 2005 - July 30, 2025
Created visually appealing web layouts, implemented HTML website versions, designed banners in Flash, and worked closely with clients to realize their vision.
Art Director at FFWD Magazine Craiova
October 31, 2005 - July 30, 2025
Redesigned magazine layout and visual identity for market repositioning. Approved layouts, designed adverts, and conducted pre-press checks to ensure high-quality output.

Education

Bachelor's Degree at University of Craiova, Faculty of Automation, Computers and Electronics
January 1, 2002 - December 31, 2005
Faculty of Communication and Public Relations at David Ogilvy - Faculty of Communication and Public Relations
January 1, 2007 - December 31, 2011

Qualifications

Foundations of Typography
January 1, 0001 - December 31, 0001
Graphic designer
January 1, 0001 - December 31, 0001
UX Design Techniques: Overview
January 1, 0001 - December 31, 0001
LogoLounge: Handmade Aesthetic in Logo Design
January 1, 0001 - December 31, 0001
Foundations of Logo Design
January 1, 0001 - December 31, 0001

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Non-Profit Organization, Government