Sergiu George

Lead SEO for a portfolio of 10 clients across professional services, leisure, hospitality and ecommerce; achieved double-digit organic traffic growth; designed/adapted Keyword Research SOPs; performed on-page optimization in WordPress; provided SEO guidance to designers and developers; mentored junior team members; drove CWV, structured data, and site speed improvements; conducted technical SEO audits; supported content writers with briefs; implemented AI-assisted content updates.

Led SEO for the brand and consulted clients on SEO best practices; on-page optimization; created content templates; planned content strategy; repurposed content from acquired sites; conducted influencer outreach and link-building; managed domain-wide redirects for acquired domains; grew domain authority from DR40 to DR75 and quintupled organic traffic; defined technical specs for website redesign; rebuilt site architecture and indexed thousands of pages; managed SEO tools and reported performance.

Supported Europe SEO team and cross-market opportunities; evaluated UX/CRO-driven website changes; tested SEO tools and implemented international hreflang; reviewed/optimised parameter handling in dynamic URLs; improved URL structures and metadata; managed bulk uploads of metadata across brands (Adidas and Reebok) for multiple EU markets; prepared content briefs and coordinated with agency writers; led broken-link reclamation and link-building programs.