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I'm a ROI-driven SEO Manager with 9 years of experience spanning agency and client-side roles, leading SEO for a portfolio of 10 clients across professional services, leisure, hospitality and ecommerce, delivering double-digit organic traffic growth and sustainable performance in global, national and local markets.…

Sergiu George

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I'm a ROI-driven SEO Manager with 9 years of experience spanning agency and client-side roles, leading SEO for a portfolio of 10 clients across professional services, leisure, hospitality and ecommerce, delivering double-digit organic traffic growth and sustainable performance in global, national and local markets.…

Available to hire

I’m a ROI-driven SEO Manager with 9 years of experience spanning agency and client-side roles, leading SEO for a portfolio of 10 clients across professional services, leisure, hospitality and ecommerce, delivering double-digit organic traffic growth and sustainable performance in global, national and local markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Chinese

Intermediate

Work Experience

SEO Manager at Big Wave Marketing

August 1, 2022 - Present

Lead SEO for a portfolio of 10 clients across professional services, leisure, hospitality and ecommerce; achieved double-digit organic traffic growth; designed/adapted Keyword Research SOPs; performed on-page optimization in WordPress; provided SEO guidance to designers and developers; mentored junior team members; drove CWV, structured data, and site speed improvements; conducted technical SEO audits; supported content writers with briefs; implemented AI-assisted content updates.

SEO Manager at Odys Global

October 1, 2021 - June 1, 2022

Led SEO for the brand and consulted clients on SEO best practices; on-page optimization; created content templates; planned content strategy; repurposed content from acquired sites; conducted influencer outreach and link-building; managed domain-wide redirects for acquired domains; grew domain authority from DR40 to DR75 and quintupled organic traffic; defined technical specs for website redesign; rebuilt site architecture and indexed thousands of pages; managed SEO tools and reported performance.

SEO Manager (Fixed-term Contract) at Adidas

August 1, 2019 - October 1, 2019

Supported Europe SEO team and cross-market opportunities; evaluated UX/CRO-driven website changes; tested SEO tools and implemented international hreflang; reviewed/optimised parameter handling in dynamic URLs; improved URL structures and metadata; managed bulk uploads of metadata across brands (Adidas and Reebok) for multiple EU markets; prepared content briefs and coordinated with agency writers; led broken-link reclamation and link-building programs.

SEO Manager at The Bio Agency

October 1, 2017 - February 1, 2018

Led the agency’s SEO product offering within the Digital Innovation & Transformation roadmap; defined planning and delivery for SEO services across content, technical and off-site aspects; managed client website crawls/audits and internal workshops; led keyword research and content briefs with writers; steered link-building and newsroom activity; implemented content-reclamation strategies and governance for cross-domain projects.

SEO Specialist at Oceanova

October 1, 2016 - August 1, 2017

Directed technical and on-page SEO; rebuilt site architecture, supported migrations, and implemented SEO specs for redesigns; led domain-wide redirection and canonical strategies; conducted content gap analysis and content briefs; managed relationships with writers and agencies; built link-building data visualisations; supported business development and partner relations.

SEO Manager at Hometogo

September 1, 2015 - December 1, 2015

Led the agency’s SEO offering for Berlin-based client; keyword research and content planning; managed content writers and agencies; produced 100+ new product pages via programmatic SEO, and drove on-site optimization and UX improvements.

SEO Executive at MoveHub

August 1, 2014 - August 1, 2015

Audited and planned content strategy based on organic performance; sourced freelance writers/designers/developers; published 100+ new product pages; optimized on-site elements and contributed to UX; ran a viral marketing campaign generating half a million visitors from 500+ domains.