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Results-driven Marketing professional with 5+ years of experience in brand marketing, digital strategy, project management, and e-commerce throughout career and professional education. Proven success in leading cross-functional marketing initiatives, managing timelines and coordinating stakeholders. Delivered successful campaigns and process improvements during time at Holt Renfrew. Skilled in leveraging data insights, segmentation and digital platforms to enhance engagement and customer experience.…Results-driven Marketing professional with 5+ years of experience in brand marketing, digital strategy, project management, and e-commerce throughout career and professional education. Proven success in leading cross-functional marketing initiatives, managing timelines and coordinating stakeholders. Delivered successful campaigns and process improvements during time at Holt Renfrew. Skilled in leveraging data insights, segmentation and digital platforms to enhance engagement and customer experience.

Serina Andre

ABM Marketer, Digital Marketer, Growth Marketer, +7

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Results-driven Marketing professional with 5+ years of experience in brand marketing, digital strategy, project management, and e-commerce throughout career and professional education. Proven success in leading cross-functional marketing initiatives, managing timelines and coordinating stakeholders. Delivered successful campaigns and process improvements during time at Holt Renfrew. Skilled in leveraging data insights, segmentation and digital platforms to enhance engagement and customer experience.…Results-driven Marketing professional with 5+ years of experience in brand marketing, digital strategy, project management, and e-commerce throughout career and professional education. Proven success in leading cross-functional marketing initiatives, managing timelines and coordinating stakeholders. Delivered successful campaigns and process improvements during time at Holt Renfrew. Skilled in leveraging data insights, segmentation and digital platforms to enhance engagement and customer experience.

Available to hire

Results-driven Marketing professional with 5+ years of experience in brand marketing, digital strategy, project management, and e-commerce throughout career and professional education. Proven success in leading cross-functional marketing initiatives, managing timelines and coordinating stakeholders. Delivered successful campaigns and process improvements during time at Holt Renfrew. Skilled in leveraging data insights, segmentation and digital platforms to enhance engagement and customer experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Specialist at Bank of Montreal (BMO)

September 1, 2025 - October 1, 2025

Partnerships with content, UX, and design teams to strategize, update, and launch web pages, ensuring functionality and usability while meeting brand and accessibility standards. Developed campaign-specific digital strategies by aligning product pages, content updates, and promotional placements to maximize visibility and engagement during key launches.

Digital Marketing Coordinator at Holt Renfrew

September 1, 2025 - October 1, 2025

Managed the end-to-end product onboarding process for HoltRenfrew.com, coordinating timelines, assets, and deliverables with vendors and internal teams to achieve 98% accuracy in weekly onboarding goals. Enhanced loyalty and rewards strategy by leveraging customer insights and segmentation, resulting in a 15% increase in customer purchases. Oversaw website optimization projects, conducted audits, and coordinated fixes for a seamless customer experience. Improved copy/translation workflows, reducing onboarding times by 57% (14 to 6 days). Leveraged Google Analytics to identify top-performing brands and products and merchandised them on high-traffic pages to boost visibility.

Marketing Specialist at Toronto Metropolitan University & St. Michael's Hospital Biomedical Zone

September 1, 2020 - October 1, 2025

Led the implementation of digital campaigns and marketing strategies, increasing digital platform engagement by 40% through insights and content creation. Partnered with senior management to align strategies with business objectives, tracked deliverables, and reported performance. Created weekly content for digital platforms (Meta, LinkedIn, Twitter, Instagram) using a content calendar and Adobe Creative Suite. Achieved 53% growth in page followers and 61% reach within five months.

Social Media Manager at Toronto Metropolitan University

March 1, 2021 - October 1, 2025

Managed the end-to-end execution of a weekly content calendar, overseeing timelines, creative development, and deployment across multiple platforms. Analyzed metrics to refine marketing strategies, leading to a 50% increase in engagement on Instagram and Facebook.

Digital Marketing Specialist at Bank of Montreal (BMO)

September 1, 2025 - October 1, 2025

Commerce Marketing Coordinator at Holt Renfrew

September 1, 2025 - October 1, 2025

Managed end-to-end product onboarding process for Holt Renfrew.com. Coordinated timelines, assets and deliverables with vendors and internal teams to achieve 98% accuracy in weekly onboarding goals. Enhanced loyalty & rewards strategy by leveraging customer insights, segmentation, and personalized marketing initiatives resulting in a 15% increase in customer purchases. Oversaw ongoing website optimization projects, audits, and fixes for a seamless customer experience. Reduced product onboarding times by 57% (14 to 6 days) by streamlining copy/translation workflows. Leveraged Google Analytics to identify top-performing brands and products and strategically merchandise them on high-traffic pages.

Marketing Specialist at Toronto Metropolitan University & St. Michael's Hospital Biomedical Zone

September 1, 2020 - October 1, 2025

Led end-to-end digital campaigns and marketing strategies, increasing digital platform engagement by 40%. Partnered with senior management to align marketing strategies with business objectives. Tracked deliverables and reported performance; results logged in Excel. Created weekly content for digital platforms and campaigns (Meta, LinkedIn, X/Twitter, Instagram) using a content calendar and Adobe Creative Suite. Increased page likes by 53% and reach by 61% within 5 months.

Social Media Manager at Toronto Metropolitan University

March 1, 2021 - October 1, 2025

Managed end-to-end execution of a weekly content calendar, overseeing timelines, creative development, and deployment across multiple platforms. Analyzed metrics to refine marketing strategies, leading to a 50% increase in engagement on Instagram and Facebook.