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Lead Product Designer with 8+ years of experience in B2B SaaS, fintech, and digital platforms. Expert in driving growth and monetization through user-centered design, data-driven experimentation, and cross-team collaboration. Proven ability to simplify complex systems, unify design systems, and deliver high-impact solutions that align business goals with user needs. Currently based in New Westminster, Canada, I enjoy mentoring and consulting while expanding my skills in design systems, accessibility, and product-led growth. I'm passionate about aligning business goals with user needs to create products that truly make a difference.…Lead Product Designer with 8+ years of experience in B2B SaaS, fintech, and digital platforms. Expert in driving growth and monetization through user-centered design, data-driven experimentation, and cross-team collaboration. Proven ability to simplify complex systems, unify design systems, and deliver high-impact solutions that align business goals with user needs. Currently based in New Westminster, Canada, I enjoy mentoring and consulting while expanding my skills in design systems, accessibility, and product-led growth. I'm passionate about aligning business goals with user needs to create products that truly make a difference.

Vladimir Serjanin

Product Designer, UX Designer, UI Designer, +1

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Lead Product Designer with 8+ years of experience in B2B SaaS, fintech, and digital platforms. Expert in driving growth and monetization through user-centered design, data-driven experimentation, and cross-team collaboration. Proven ability to simplify complex systems, unify design systems, and deliver high-impact solutions that align business goals with user needs. Currently based in New Westminster, Canada, I enjoy mentoring and consulting while expanding my skills in design systems, accessibility, and product-led growth. I'm passionate about aligning business goals with user needs to create products that truly make a difference.…Lead Product Designer with 8+ years of experience in B2B SaaS, fintech, and digital platforms. Expert in driving growth and monetization through user-centered design, data-driven experimentation, and cross-team collaboration. Proven ability to simplify complex systems, unify design systems, and deliver high-impact solutions that align business goals with user needs. Currently based in New Westminster, Canada, I enjoy mentoring and consulting while expanding my skills in design systems, accessibility, and product-led growth. I'm passionate about aligning business goals with user needs to create products that truly make a difference.

Available to hire

Lead Product Designer with 8+ years of experience in B2B SaaS, fintech, and digital platforms. Expert in driving growth and monetization through user-centered design, data-driven experimentation, and cross-team collaboration. Proven ability to simplify complex systems, unify design systems, and deliver high-impact solutions that align business goals with user needs.

Currently based in New Westminster, Canada, I enjoy mentoring and consulting while expanding my skills in design systems, accessibility, and product-led growth. I’m passionate about aligning business goals with user needs to create products that truly make a difference.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Hebrew (modern)

Advanced

English

Fluent

Russian

Advanced

Work Experience

Senior UX/UI Designer at Machobear Studio

February 1, 2025 - June 5, 2024

Worked at Machobear, the digital agency behind Liv.rent, a SaaS platform for streamlined rental housing. Increased inquiry rates by 34% and user retention by 19% through redesigning pricing and onboarding flows. Reduced design inconsistencies by 45% by restructuring the design system to improve accessibility and scalability for over 100K users. Delivered insights from bi-weekly research to directly inform the product roadmap and boost plan selection conversions by 21%.

Senior Product Designer at Pecan AI

February 1, 2023 - April 30, 2024

At Pecan AI, a SaaS predictive analytics B2B platform, boosted session frequency by 47.7% launching LLM-powered onboarding and personalized pricing flows. Improved onboarding completion by 27% through rapid experimentation and data-driven iteration of PLG initiatives. Unified product guidelines, reducing time-to-market for new billing features by 22% via close engineering collaboration.

Senior Product Designer at Celsius

July 1, 2021 - February 28, 2023

Worked on a Blockchain-based Web3 banking platform focusing on consumer lending and crypto financial services. Increased loan volumes by 66% and user conversion rates by 29% through a redesign of multi-platform loan origination flow. Saved 32% development time by unifying fragmented design systems for over 2M users. Adapted user flows for evolving crypto regulations, maintaining full compliance and seamless plan upgrades.

UX/UI Team Lead at Firma

June 1, 2018 - July 31, 2021

Led design consulting efforts for Firma, helping businesses grow through design. Delivered 50+ SaaS client projects, increasing client satisfaction scores by 23% with scalable pricing and plan management solutions. Led research and strategic planning that improved client NPS by 26%. Implemented structured research and feedback loops that enhanced client platforms' user retention metrics by 17%.