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Hi, I’m Vladimir Serjanin, a Senior Product Designer, mentor, and consultant with 8+ years crafting B2B SaaS and fintech products. I thrive on turning complexity into simple, scalable experiences through system thinking, data-informed experimentation, and user-centered design. Based in Vancouver, I help cross-functional teams align on product strategy, drive growth and engagement, and mentor designers to ship impactfu l solutions. I enjoy shaping design systems, leading thoughtful UX research, and delivering user-first outcomes across platforms.…Hi, I’m Vladimir Serjanin, a Senior Product Designer, mentor, and consultant with 8+ years crafting B2B SaaS and fintech products. I thrive on turning complexity into simple, scalable experiences through system thinking, data-informed experimentation, and user-centered design. Based in Vancouver, I help cross-functional teams align on product strategy, drive growth and engagement, and mentor designers to ship impactfu l solutions. I enjoy shaping design systems, leading thoughtful UX research, and delivering user-first outcomes across platforms.

Vladimir Serjanin

Product Designer, UX Designer, UI Designer, +1

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Hi, I’m Vladimir Serjanin, a Senior Product Designer, mentor, and consultant with 8+ years crafting B2B SaaS and fintech products. I thrive on turning complexity into simple, scalable experiences through system thinking, data-informed experimentation, and user-centered design. Based in Vancouver, I help cross-functional teams align on product strategy, drive growth and engagement, and mentor designers to ship impactfu l solutions. I enjoy shaping design systems, leading thoughtful UX research, and delivering user-first outcomes across platforms.…Hi, I’m Vladimir Serjanin, a Senior Product Designer, mentor, and consultant with 8+ years crafting B2B SaaS and fintech products. I thrive on turning complexity into simple, scalable experiences through system thinking, data-informed experimentation, and user-centered design. Based in Vancouver, I help cross-functional teams align on product strategy, drive growth and engagement, and mentor designers to ship impactfu l solutions. I enjoy shaping design systems, leading thoughtful UX research, and delivering user-first outcomes across platforms.

Available to hire

Hi, I’m Vladimir Serjanin, a Senior Product Designer, mentor, and consultant with 8+ years crafting B2B SaaS and fintech products. I thrive on turning complexity into simple, scalable experiences through system thinking, data-informed experimentation, and user-centered design.

Based in Vancouver, I help cross-functional teams align on product strategy, drive growth and engagement, and mentor designers to ship impactfu l solutions. I enjoy shaping design systems, leading thoughtful UX research, and delivering user-first outcomes across platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Hebrew (modern)

Fluent

English

Fluent

Russian

Advanced

Work Experience

Senior Product Designer at Machobear Studio

February 1, 2025 - Present

Led UX research and A/B testing to reshape the SaaS rental platform, increasing inquiry rates by 34% and improving user retention by 19%. Enhanced tier visibility and pricing-page UX, boosting landlord subscription revenue by 22%. Led a cross-functional initiative to streamline the rental application flow, reducing abandonment by 31% and accelerating tenant–landlord conversion cycles.

Senior UX/UI Designer at Machobear Studio

February 1, 2025 - June 5, 2024

Worked at Machobear, the digital agency behind Liv.rent, a SaaS platform for streamlined rental housing. Increased inquiry rates by 34% and user retention by 19% through redesigning pricing and onboarding flows. Reduced design inconsistencies by 45% by restructuring the design system to improve accessibility and scalability for over 100K users. Delivered insights from bi-weekly research to directly inform the product roadmap and boost plan selection conversions by 21%.

Senior Product Designer at Pecan AI

February 1, 2023 - April 30, 2024

At Pecan AI, a SaaS predictive analytics B2B platform, boosted session frequency by 47.7% launching LLM-powered onboarding and personalized pricing flows. Improved onboarding completion by 27% through rapid experimentation and data-driven iteration of PLG initiatives. Unified product guidelines, reducing time-to-market for new billing features by 22% via close engineering collaboration.

Senior Product Designer at Celsius

July 1, 2021 - February 28, 2023

Worked on a Blockchain-based Web3 banking platform focusing on consumer lending and crypto financial services. Increased loan volumes by 66% and user conversion rates by 29% through a redesign of multi-platform loan origination flow. Saved 32% development time by unifying fragmented design systems for over 2M users. Adapted user flows for evolving crypto regulations, maintaining full compliance and seamless plan upgrades.

UX/UI Team Lead at Firma

June 1, 2018 - July 31, 2021

Led design consulting efforts for Firma, helping businesses grow through design. Delivered 50+ SaaS client projects, increasing client satisfaction scores by 23% with scalable pricing and plan management solutions. Led research and strategic planning that improved client NPS by 26%. Implemented structured research and feedback loops that enhanced client platforms' user retention metrics by 17%.