Peter

I’m a Shopify-focused web designer and eCommerce specialist based in Horsens, Denmark, with over 3 years of hands-on experience building, optimizing, and redesigning webshops that are built to convert – not just look good.

I’ve worked on 57+ webshop projects, ranging from early-stage businesses to established brands with large product catalogs and dedicated teams. My work is driven by clear goals: better structure, better user experience, and ultimately higher conversion rates and revenue.

What sets me apart is that I don’t design webshops just to “refresh the look.” I focus on how customers actually move through a site, how products are showcased, and how small design and structural decisions directly impact sales. I’m especially experienced with large Shopify stores that struggle with complexity, clutter, or poor product visibility.

I’ve previously worked with furniture and lifestyle webshops and completed a practical placement at Jacobsen Plus, one of Denmark’s largest furniture webshops, where I helped structure thousands of products, implement metafields, and participated in marketing planning and optimization discussions.

I’m highly business-driven, comfortable working with teams, and I care deeply about measurable results. If a design decision doesn’t improve clarity, trust, or conversions, it doesn’t belong on the webshop.