I am a Senior Brand Designer and Creative Director with 12+ years of experience leading brand identity development, integrated marketing campaigns, and digital design across Africa and international markets. I translate strategic objectives into compelling visual communication across print, motion, digital, and experiential platforms, and I excel at creative leadership, brand governance, marketing design systems, and cross-functional collaboration. Driven by storytelling and a passion for sustainable impact, I partner with diverse teams to craft brands that resonate with global audiences. I’ve steered campaigns for sustainability, energy access, and development advocacy, built scalable design systems, and delivered measurable results for multinational brands and organizations. I am committed to mentoring teams, elevating brand standards, and delivering high-quality experiences.…

Seun Fasogbon

I am a Senior Brand Designer and Creative Director with 12+ years of experience leading brand identity development, integrated marketing campaigns, and digital design across Africa and international markets. I translate strategic objectives into compelling visual communication across print, motion, digital, and experiential platforms, and I excel at creative leadership, brand governance, marketing design systems, and cross-functional collaboration. Driven by storytelling and a passion for sustainable impact, I partner with diverse teams to craft brands that resonate with global audiences. I’ve steered campaigns for sustainability, energy access, and development advocacy, built scalable design systems, and delivered measurable results for multinational brands and organizations. I am committed to mentoring teams, elevating brand standards, and delivering high-quality experiences.…

Available to hire

I am a Senior Brand Designer and Creative Director with 12+ years of experience leading brand identity development, integrated marketing campaigns, and digital design across Africa and international markets. I translate strategic objectives into compelling visual communication across print, motion, digital, and experiential platforms, and I excel at creative leadership, brand governance, marketing design systems, and cross-functional collaboration.

Driven by storytelling and a passion for sustainable impact, I partner with diverse teams to craft brands that resonate with global audiences. I’ve steered campaigns for sustainability, energy access, and development advocacy, built scalable design systems, and delivered measurable results for multinational brands and organizations. I am committed to mentoring teams, elevating brand standards, and delivering high-quality experiences.

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Language

English
Fluent

Work Experience

Visual Marketing Creative Lead at Youth Sustainable Development Network (YSDN)
May 1, 2022 - Present
Lead visual marketing direction for an international sustainability network operating across Africa, Europe, and North America. Delivered 650+ campaign assets including motion graphics, print collateral, digital ads, and event branding. Maintained brand consistency across conferences, publications, digital platforms, and advocacy campaigns. Designed full event branding systems for annual global conferences across multiple countries. Spoke at international conferences on storytelling in driving the sustainability narrative. Collaborated with cross-cultural teams to translate sustainability initiatives into compelling visual communication.
Creative Director, Visual Brand Management at Office of Anita Otubu | Sustainable Energy for All (SEforALL)
January 1, 2024 - December 31, 2025
Led visual brand management and creative direction supporting the office of Anita Otubu, Senior Director at Sustainable Energy for All. Developed strategic visual communication across sustainability, energy access, and development advocacy initiatives. Designed social media campaigns, digital content, promotional creatives, and branded communication assets. Directed cohesive brand presence across online platforms, conference visibility materials, and thought leadership communications. Ensured consistent visual identity alignment across multiple stakeholder touchpoints, strengthening global brand perception.
Creative Lead, Brand and Marketing Communications at Daikin Partnership via Aaztek Nigeria Limited
February 1, 2022 - October 31, 2025
Directed creative strategy supporting Daikin brand presence in Nigeria. Designed advertising campaigns, branded merchandise, and promotional materials for offline activations. Led branding rollout for Abuja office environment and corporate collateral. Designed and supervised development of corporate website and digital content ecosystem. Produced consistent marketing content aligned with global brand standards.
Creative Director, Brand Identity and Publications at AS Roma Academy Abuja
January 1, 2022 - November 30, 2022
Led subtle brand refresh aligned with AS Roma's global identity. Directed design of official team bus branding and academy environmental graphics. Designed corporate profile and institutional publications. Provided creative oversight across marketing and communication materials.
Founder and Creative Director at Tactica Zone
May 1, 2013 - Present
Founded and lead multidisciplinary brand, design, and digital agency serving corporate, development, and commercial clients. Led multiple cross-functional teams in brand design, software development, videography and digital marketing for 12+ years, achieving measurable success on 2000+ projects. Led product design and product management on two successful full-stack application development projects in logistics and media. Led brand designer and creative director on 510+ successful brand identity development projects. Increased staff strength by 40% in 2021 and quadrupled the percentage by 2025, with very little staff churn. Executed the full construction of the agency's new office and studio, resulting in a 75% increase in employee satisfaction and space utilization. Director and video editor on 60+ video productions. Lead Motion designer on 108 motion flyer/ad projects.

Education

Barrister of The Nigerian Supreme Court - BL at Nigerian Law School
January 1, 2020 - December 31, 2021
Bachelor of Laws (Intellectual Property) - LLB at Obafemi Awolowo University
April 1, 2013 - March 1, 2019

Qualifications

Barrister of The Nigerian Supreme Court - BL
January 1, 2020 - December 31, 2021

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Education, Energy & Utilities
    paper The Telairvision Project

    Please see project here <https://www.twine.net/signin

    Led product strategy, design direction, and brand development for Telairvision, a pan-African streaming platform built to amplify African stories through accessible digital media distribution. I guided the project from research and brand identity creation through UX/UI design, application development, and marketing rollout. The work covered cross-platform product design for web and mobile apps, visual identity systems, marketing assets, and user experience optimisation. I also helped drive the platform’s repositioning and renaming strategy to improve discoverability across app marketplaces while ensuring strong brand differentiation.

    paper Rheevo Brand & Product Development

    View Project here: <https://www.twine.net/signin

    Served as Creative Director for the brand development, product packaging, and visual communication strategy for Rheevo, a beauty brand focused on simplifying business operations within the makeup industry through innovative cosmetic solutions. I led brand identity design, packaging systems, merchandise, print production, and promotional assets, shaping a refined minimalist aesthetic that aligned with the brand’s market positioning. The project included creative direction for the launch of Queek, a makeup brush cleaning solution, ensuring cohesive branding across product packaging, advertising, and retail touchpoints while maintaining strong visual clarity and consumer appeal.

    paper Ultraviolet Microfinance Bank

    View project here: <https://www.twine.net/signin

    Served as Creative Director for the brand development and digital experience of Ultraviolet Microfinance Bank, a financial institution focused on advancing financial inclusivity for underserved individuals and small businesses across Africa. I led the creative strategy, brand identity design, UX/UI direction, website development, and multi-channel visual communications, including print, merchandise, and brand guidelines. The project centred on building a distinctive yet approachable financial brand that communicates trust, accessibility, and forward-looking growth while delivering a cohesive digital and physical brand presence.