Hi, I’m Shaala, a Senior Events and Marketing Executive with a track record of delivering brand, social and digital campaigns that boost awareness, engagement and revenue. I lead end-to-end marketing programmes, from concept and planning through to execution and reporting, building strong relationships with stakeholders and clients. I enjoy shaping brand narratives, driving community growth and mentoring teams to reach their potential. Based in Manchester, I collaborate with B2B clients and consumer brands, crafting content that resonates and deploying multi-channel campaigns across web, social, events and PR. I’m passionate about turning insights into action and helping brands make a meaningful impact.

Hi, I’m Shaala, a Senior Events and Marketing Executive with a track record of delivering brand, social and digital campaigns that boost awareness, engagement and revenue. I lead end-to-end marketing programmes, from concept and planning through to execution and reporting, building strong relationships with stakeholders and clients. I enjoy shaping brand narratives, driving community growth and mentoring teams to reach their potential. Based in Manchester, I collaborate with B2B clients and consumer brands, crafting content that resonates and deploying multi-channel campaigns across web, social, events and PR. I’m passionate about turning insights into action and helping brands make a meaningful impact.

Available to hire

Hi, I’m Shaala, a Senior Events and Marketing Executive with a track record of delivering brand, social and digital campaigns that boost awareness, engagement and revenue. I lead end-to-end marketing programmes, from concept and planning through to execution and reporting, building strong relationships with stakeholders and clients. I enjoy shaping brand narratives, driving community growth and mentoring teams to reach their potential.

Based in Manchester, I collaborate with B2B clients and consumer brands, crafting content that resonates and deploying multi-channel campaigns across web, social, events and PR. I’m passionate about turning insights into action and helping brands make a meaningful impact.

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Language

English
Fluent

Work Experience

Freelance Brand & Social/Digital Marketing Consultant at Self-employed / Freelance
January 1, 2025 - Present
Delivered brand, social and digital marketing consultancy for finance-sector clients and a consumer-facing vegan chocolate brand. Supported brand development from conception, including brand positioning, tone of voice, visual direction and messaging frameworks. Conducted in-depth audience and market research to identify target segments, customer needs and competitive positioning. Developed and executed organic and paid social media strategies to drive awareness, engagement and lead generation. Advised clients on content strategy, platforms selection and community-building approaches.
Senior Community Marketing & Events Executive
June 1, 2024 - Present
End-to-end events planning & delivery; Brand strategy & positioning; Social media & community management. Led audience development, engagement and lead generation initiatives.

Education

MSc Marketing at Durham University
January 11, 2030 - January 1, 2023
BA Sociology at Durham University
January 11, 2030 - January 1, 2020

Qualifications

CIM Strategic Brand Management
January 11, 2030 - March 17, 2026
Google Fundamentals of Digital Marketing
January 11, 2030 - March 17, 2026
NCFE Mental Health Awareness
January 11, 2030 - March 17, 2026
NAS E Student Employee of the Year Award
January 11, 2030 - January 1, 2020

Industry Experience

Media & Entertainment, Financial Services, Professional Services, Software & Internet, Retail, Other