With over 15 years of experience in global brand strategy, category leadership, and business development across beauty, lifestyle, and FMCG, I bring a strong track record of delivering structured, insight‑driven solutions for complex business challenges. Across my roles at Reliance Retail (Tira Beauty) and Nykaa, I have led international brand launches, managed large product portfolios, and built data‑driven strategies that improved category performance and accelerated growth. My work has consistently involved deep market research, competitive benchmarking, financial modeling, and cross‑functional execution—skills that translate seamlessly into high‑impact consulting assignments. As a consultant, I offer the ability to quickly understand business needs, synthesize information from multiple sources, and deliver clear, actionable outputs. I am comfortable managing end‑to‑end projects, collaborating with diverse teams, and working independently with accountability and speed. My experience with stakeholder management, vendor partnerships, and strategic communication ensures smooth execution and strong alignment throughout the engagement. Having recently relocated to Australia, I am keen to support organizations that value analytical thinking, structured problem‑solving, and strategic clarity. I am confident that my background enables me to add immediate value to such projects.

Shabbir Diwan

With over 15 years of experience in global brand strategy, category leadership, and business development across beauty, lifestyle, and FMCG, I bring a strong track record of delivering structured, insight‑driven solutions for complex business challenges. Across my roles at Reliance Retail (Tira Beauty) and Nykaa, I have led international brand launches, managed large product portfolios, and built data‑driven strategies that improved category performance and accelerated growth. My work has consistently involved deep market research, competitive benchmarking, financial modeling, and cross‑functional execution—skills that translate seamlessly into high‑impact consulting assignments. As a consultant, I offer the ability to quickly understand business needs, synthesize information from multiple sources, and deliver clear, actionable outputs. I am comfortable managing end‑to‑end projects, collaborating with diverse teams, and working independently with accountability and speed. My experience with stakeholder management, vendor partnerships, and strategic communication ensures smooth execution and strong alignment throughout the engagement. Having recently relocated to Australia, I am keen to support organizations that value analytical thinking, structured problem‑solving, and strategic clarity. I am confident that my background enables me to add immediate value to such projects.

Available to hire

With over 15 years of experience in global brand strategy, category leadership, and business development across beauty, lifestyle, and FMCG, I bring a strong track record of delivering structured, insight‑driven solutions for complex business challenges.
Across my roles at Reliance Retail (Tira Beauty) and Nykaa, I have led international brand launches, managed large product portfolios, and built data‑driven strategies that improved category performance and accelerated growth. My work has consistently involved deep market research, competitive benchmarking, financial modeling, and cross‑functional execution—skills that translate seamlessly into high‑impact consulting assignments.
As a consultant, I offer the ability to quickly understand business needs, synthesize information from multiple sources, and deliver clear, actionable outputs. I am comfortable managing end‑to‑end projects, collaborating with diverse teams, and working independently with accountability and speed. My experience with stakeholder management, vendor partnerships, and strategic communication ensures smooth execution and strong alignment throughout the engagement.
Having recently relocated to Australia, I am keen to support organizations that value analytical thinking, structured problem‑solving, and strategic clarity. I am confident that my background enables me to add immediate value to such projects.

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Language

English
Fluent
Hindi
Fluent
Gujarati
Advanced
French
Intermediate
Marathi (Marāṭhī)
Advanced

Work Experience

Assistant Vice President – Global Business at Reliance Retail (Tira Beauty), Mumbai
March 1, 2023 - February 1, 2025
Identified and sourced international brands by participating in major beauty events, conferences, and global market visits, facilitating their successful launch in India through Tirabeauty. Spearheaded category strategies across haircare, bath & body, appliances, men, fragrances; curated product assortments, managed lifecycle, and cultivated strong vendor relationships. Leveraged data analytics to drive pricing, promotions and inventory management; partnered with marketing, sales, and supply chain teams for seamless category execution.
Senior Manager – Global Business at Nykaa.com, Mumbai
April 1, 2016 - Present
Identified, approached, and launched brands on Nykaa’s offline & online platforms. Managed business development lifecycle from lead generation to final launch; oversaw compliance, supply chain, and inventory management; developed marketing strategies tailored to Indian audiences to drive growth; managed inventory metrics including Days Cover, Excess, OOS and Expiry; oversaw brand portfolio management to maximize market coverage.
Manager – Marketing & Alliances at Nord51.com, Mumbai
November 1, 2014 - March 1, 2016
Developed and implemented online marketing, affiliate campaigns, and PPC initiatives; managed external agencies; identified partnerships and alliances to expand brand reach; led territory sales teams; contributed to product sales growth.
Senior Marketing Manager at In Rhythm LLC, Mumbai
March 1, 2013 - October 1, 2014
Created consumer marketing strategies across social media; analyzed campaign results to measure achievement of goals; developed route to market for brands across India; ensured regular communication with trade to keep brands engaged; established an efficient route to market across 8 major cities; organized Brand Showcase events for SeaDream Yacht Club across 3 major cities.
Brand Marketing Manager at Suntory Narang Pvt Ltd, Mumbai
June 1, 2012 - February 1, 2013
Consumer marketing – planned and executed initiatives for Lindt in India; led sampling programs and social media presence; designed trade marketing campaigns and in-market sales tools; developed point-of-sale materials and trade programs to boost in-market volumes.
Brand Manager at Menezes Cosmetics Pvt Ltd, Mumbai
May 1, 2008 - May 1, 2012
Led development and execution of BTL marketing campaigns; contributed to ATL campaigns (TV, Radio, and print); guided brand strategy based on market research and NPD; tracked category and competition for trends; achieved doubling of brand sales in 3 years and expanded channels including institutions, hotels, and e-commerce adding 3% to topline.
Assistant Manager at Narang Group, Mumbai
January 1, 2007 - January 1, 2008
Launched QUA Natural Mineral Water pan-India and established as No. 1 brand in HORECA.
Channel Communication, Sales & Business Development at HP, France
January 1, 2006 - January 1, 2007
Managed channel communication, sales and business development. Achievements include launching Russian Standard Vodka brand across 5 cities in premium institutions and increasing sales by 22% by implementing a CDP in 7 countries across EMEA.

Education

Masters in Business Administration (PMI Certified) at SKEMA Business School, Paris, France
January 11, 2030 - January 1, 2006
IMiM - 1st Year (Marketing) at SKEMA Business School, Lille, France
January 11, 2030 - January 1, 2004
Bachelors of Arts (Double Majors – Economics & Commerce) at St. Xaviers College, Mumbai, India
January 11, 2030 - January 1, 2002

Qualifications

PMI Certified
January 11, 2030 - January 7, 2026

Industry Experience

Retail, Consumer Goods, Software & Internet, Media & Entertainment, Professional Services