● Full-stack design, contributing to $5M+ sales deals (Cisco) by leading end-to-end UX/UI from research to development handoff. ● Created enterprise design systems and Gen AI apps, while optimising user adoption across consumer and B2B applications through collaboration with developers, PMs, and CEOs.…

Shabia

● Full-stack design, contributing to $5M+ sales deals (Cisco) by leading end-to-end UX/UI from research to development handoff. ● Created enterprise design systems and Gen AI apps, while optimising user adoption across consumer and B2B applications through collaboration with developers, PMs, and CEOs.…

Available to hire

● Full-stack design, contributing to $5M+ sales deals (Cisco) by leading end-to-end UX/UI from research to development handoff.
● Created enterprise design systems and Gen AI apps, while optimising user adoption across consumer and B2B applications through collaboration with developers, PMs, and CEOs.

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Skills

Experience Level

Product Design
Expert
Figma
Expert
JavaScript
Expert
Adobe Illustrator
Expert
HTML5
Expert
UI
Expert
CSS
Expert
Webflow
Expert
Data Visualization
Expert
Adobe XD
Expert
Adobe Photoshop
Expert
ChatGPT
Expert
Adobe After Effects
Expert
TypeScript
Expert
Vue.js
Expert
GitHub
Expert
Tableau
Expert
Power BI
Expert
Sketch
Expert
Tailwind
Intermediate
3D Model
Intermediate
InVision
Intermediate
Blender
Intermediate
3D Animation
Intermediate
Framer
Intermediate
AI Data Labelling
Intermediate
AI Chatbot
Intermediate
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Language

Work Experience

UI Designer (Freelance) at Jellyfish DAO
June 1, 2024 - September 1, 2024
Redesigned Web3 platform, grew early engagement to 3,400 users, crafted intuitive UX blending film, longevity, biotech and crypto elements; coordinated with blockchain devs, film directors and community managers.
UX & UI Designer (Freelance) at Novus Wallet
May 1, 2024 - Present
Drove data-driven feedback, improved branding and UI components, created brand identity and improved user perception; remote freelance role focused on health-tech and fintech wallet design.
Senior UX Designer (Freelance) at Bloop AI
June 1, 2022 - November 1, 2022
Led AI code search UX research; achieved high adoption through user interviews and rapid prototype iterations; unified search UX and reduced query time with AI-assisted navigation patterns.
Senior UX Designer (Freelance) at Blooop AI (YC)
June 1, 2022 - November 1, 2022
Led AI code search design, achieved 120 early users; conducted UX research with 70% adoption; built unified search UX and design system to boost development efficiency.
Lead UX / UI Designer at Cisco Systems Inc.
February 1, 2019 - January 1, 2024
Led the design of Cisco's cloud-based network tools platform (dCloud) and related UX/UI initiatives; conducted research with 10,000+ users to drive end-to-end UX improvements and contributed to multi-million sales deals by delivering intuitive interfaces and optimized UX flows.
Lead UX/UI Designer at Cisco Systems Inc.
February 1, 2019 - January 31, 2024
Led the design of the topology Builder network tool, conducted user research with 10,000+ users, created intuitive interfaces for sales engineers, and optimized UX workflows. Also launched AI-powered Cloud Assistant and designed a mobile-only demo booking app with a consumer-like scheduling experience.
Senior Product Designer at Cisco Systems Inc.
October 1, 2013 - August 31, 2018
Transformed Cisco's cloud demo platform, increased adoption and sales by 40% through user-centered design, built scalable design system with 2,000+ participants, led mobile-first strategy, and improved sprint speed.

Education

BSc (Hons) Computing for Business at Northumbria University
January 11, 2030 - January 9, 2026
BSc (Hons) Computing for Business - AI-Integrated Design: Human-AI Interaction, Adaptive Interfaces, ML-Driven Personalisation, NLP/Conversational UI at Northumbria University
January 11, 2030 - January 9, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Healthcare, Financial Services, Professional Services, Media & Entertainment, Education
    Aeon Biomarkers

    https://www.twine.net/signin

    Aeon Biomarkers is a longevity health tech startup innovating advanced tools for clinicians to monitor and reverse biological aging.

    Working closely with the CEO and medical advisors, I was responsible for shaping how clinicians would explore interconnected biomarkers for age-related health planning, turning conceptual medical goals into a usable product

    Final Design and Outcomes
    Used in seed fundraising round
    Influenced product roadmap pivot
    Helped non-technical stakeholders understand the product vision
    Set foundation for MVP development
    Onboarded initial users

    Topology Builder Genesis

    https://www.twine.net/signin

    After the success of Topology builder version 2, more users adopting it, with a plan to release the tool outside of Cisco sellers, additional features were required to cater to user goals.

    According to internal user signup tools, the number of new users went from 10,422 to 31,867. The number of topology projects created increased from 21,316 to 56,863, and with that we had a lot of user feedback on what features were missing.

    Appari - AI Dressing Room

    https://www.twine.net/signin

    Appari is a gen AI try-on app that helps shoppers visualise clothing on themselves before buying. I led the end-to-end design of the MVP from user research and strategy through to a live product with 250+ early users and two retail partners signed for pilot testing.

    The goal was to reduce purchase uncertainty, lower return rates, and give users confidence in their online fashion choices through a simple, mobile-first experience.

    250+ email sign-ups within three weeks via landing page
    Launched full working MVP on mobile (React + Tailwind + Fashn API)
    87 beta users
    Referral programme added with tiered rewards
    60% try-on completion rate for first-time users (within one minute)
    Two retail brands signed up for B2B pilot after seeing demo