- Art Director
- Brand Designer
- Brand Strategist
- +2
Shadi Kassem
- France
- 7 projects
I’m a creative director and consultant with 22 years of international experience shaping brand strategies, experiential environments, and integrated campaigns across Europe and the Middle East.
About
I’m a creative director and consultant with 22 years of international experience shaping brand strategies, experiential environments, and integrated campaigns across Europe and the Middle East. I combine strategic vision with creative excellence—leading multidisciplinary teams and delivering high-impact projects from concept through execution for global brands, governments, and major international events.
Co-founder of The House of Mad (registered in France), I believe the most effective solutions come from multidisciplinary collaboration. Over my career I’ve led creative ecosystems exceeding €72M, directed large-scale teams (up to 125, scaling higher for major moments), and created brand platforms deployed across 26 international markets—alongside recognition for work connected to cultural heritage and major global conferences.
- Joined October 2026
Skills· 8
Languages
- EnglishFluent
- ArabicFluent
- FrenchBeginner
Industry experience
- Media & Entertainment
- Government
- Energy & Utilities
- Education
- Professional Services
- Travel & Hospitality
- Other
- Financial Services
Projects · 7
- Art Director
- Brand Designer
- Brand Strategist
- +2
- Art Director
- Brand Designer
- Brand Strategist
- +2
- Art Director
- Brand Designer
- Brand Strategist
- +2
- Art Director
- Brand Designer
- Brand Strategist
- +2
- Art Director
- Brand Designer
- Brand Strategist
- +2
- Art Director
- Brand Designer
- Brand Strategist
- +2
Work experience· 9 roles
Freelance Creative Director & ConsultantJan 2024 – Present · 2 yrs 11 mos
Independent creative consultant working with brands, agencies, and organizations on brand strategy, creative direction, experiential design, and integrated campaigns. Leads projects from concept development through final execution, collaborating with multidisciplinary teams across Europe and the Middle East. Example clients include Ferrari, Doha Bank, Millennium Hotels, Meryal Waterpark, Texas A&M University, DIMDEX, Qatar Tourism, and the University of Doha for Science and Technology.
Freelance Creative Director & Consultant · IndependentJan 2024 – Present · 2 yrs 11 mos
Independent creative consultancy supporting brands, agencies, and organisations across brand strategy, creative direction, experiential design, and integrated campaigns. Leads projects end-to-end from concept through execution, coordinating multidisciplinary teams across Europe and the Middle East. Recent clients include Ferrari, Doha Bank, Millennium Hotels, Meryal Waterpark, Texas A&M University, DIMDEX, Qatar Tourism, and the University of Doha for Science and Technology.
Design Director & Marketing & EventsJan 2022 – Jan 2024 · 2 yrs 1 mo
Creative leadership for international events and experiential platforms within a production ecosystem exceeding €72M. Directed teams of up to 125 professionals across design, production, and live environments, scaling to larger teams during major activities. Experience includes creative direction for major global events such as FIFA World Cup Qatar 2022, Expo 2023 Doha, and Qatar Rail.
Associate Creative Director · FP7 MCCANN WORLDGROUPJan 2021 – Jan 2022 · 1 yr 1 mo
Creative Director · The Look CompanyJan 2016 – Jan 2019 · 3 yrs 1 mo
Associate Creative Director · Sixty DegreesJan 2013 – Jan 2016 · 3 yrs 1 mo
Senior Art Director · DDBJan 2010 – Jan 2013 · 3 yrs 1 mo
Branding & Identity (Branding/Identity) · BEEDESIGN (Bahrain) & Al Mohtaraf Assaudi (KSA)Jan 2006 – Jan 2010 · 4 yrs 1 mo
Education· 5
bachelor of arts · AUST2000 – 2005
Bachelor of Arts in Graphic Design · American University of Science & Technology (AUST)2001 – 2005
Deanship: Art Education · Lebanese University - Faculty of Education2000 – 2002
Bachelor of Arts in Graphic Design · American University of Science & Technology (AUST)2001 – 2005
Certifications and awards
Authorized to work in France until2025 – 2029
concept and creative direction2026
Authorized to work until 2029 (work authorization)2029
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