SD

Shadi Dehghani

Available to hire

I am a growth-focused marketing leader with 10+ years of commercial ownership across pipeline, revenue performance, and full-funnel demand in complex EMEA markets.

About

I am a growth-focused marketing leader with 10+ years of commercial ownership across pipeline, revenue performance, and full-funnel demand in complex EMEA markets. I design and scale acquisition engines that integrate full-funnel customer journeys, multi-channel campaigns, paid media strategy, ABM programs, and multi-touch attribution to deliver predictable revenue expansion.

I drive experimentation-led growth through hypothesis-driven A/B testing, intent-based segmentation, and performance analytics to optimize CAC, ROAS, LTV, and funnel progression from MQL to SQL. I have led six-EMEA-region demand engines delivering 112% YoY pipeline growth and a 110% YoY increase in marketing-driven revenue, while aligning marketing, sales, and product teams to ensure scalable, repeatable outcomes.

  • 11 years' experience
  • Joined March 2026

Languages

  • EnglishFluent

Industry experience

  • Software & Internet
  • Professional Services
  • Manufacturing
  • Media & Entertainment

More experts in Budapest, Hungary

Work experience· 4 roles

Demand Generation Manager, EMEA · DILIGENT CORPORATIONJan 2023 – Dec 2026 · 4 yrs

Owned regional growth strategy and full-funnel demand optimization across six EMEA sub-regions (UKI, DACH, France & Benelux, Nordics, Middle East & Africa, and EMEA Other), driving marketing-driven revenue contribution and aligning with sales, SDR, finance, and product leadership.

Product Marketing Manager · CHEMAXONJan 2022 – Dec 2023 · 2 yrs

Drove product-led growth experiments across acquisition, activation, and conversion funnels; translated customer insights into structured optimization initiatives; improved funnel performance and aligned messaging with funnel analytics and product priorities.

Brand Communication Executive · CASTROL UK (Remote)Jan 2017 – Dec 2021 · 5 yrs

Aligned brand strategy with commercial objectives; managed a $4M annual budget; increased lead generation by 70% through multi-channel demand campaigns; launched a new corporate website and a six-month PPC program contributing to YoY revenue growth and strong ROI.

B2B Marketing Manager · VDM METALS GROUP GmbH (Germany, Remote & MEA)Jan 2015 – Dec 2017 · 3 yrs

Education

Master of Science (MSc) in Enterprise & Business Development (Full Scholarship) · University of Pécs2030 – 2022
Executive Master of Business Administration (EMBA) in Executive Marketing · University of Tehran2030 – 2015
Bachelor of Engineering (BE) in Chemical Engineering · Azad University (Science & Research Branch)2030 – 2014

Certifications and awards· 8

Data Analytics Essentials Certification2030 – 2025
Certified Digital Product Manager2030 – 2023
Digital Product Manager2030 – 2022
Certified Economist in Business Growth2030 – 2022

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