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I am a growth-focused marketing leader with 10+ years of commercial ownership across pipeline, revenue performance, and full-funnel demand in complex EMEA markets. I design and scale acquisition engines that integrate full-funnel customer journeys, multi-channel campaigns, paid media strategy, ABM programs, and multi-touch attribution to deliver predictable revenue expansion. I drive experimentation-led growth through hypothesis-driven A/B testing, intent-based segmentation, and performance analytics to optimize CAC, ROAS, LTV, and funnel progression from MQL to SQL. I have led six-EMEA-region demand engines delivering 112% YoY pipeline growth and a 110% YoY increase in marketing-driven revenue, while aligning marketing, sales, and product teams to ensure scalable, repeatable outcomes.…I am a growth-focused marketing leader with 10+ years of commercial ownership across pipeline, revenue performance, and full-funnel demand in complex EMEA markets. I design and scale acquisition engines that integrate full-funnel customer journeys, multi-channel campaigns, paid media strategy, ABM programs, and multi-touch attribution to deliver predictable revenue expansion. I drive experimentation-led growth through hypothesis-driven A/B testing, intent-based segmentation, and performance analytics to optimize CAC, ROAS, LTV, and funnel progression from MQL to SQL. I have led six-EMEA-region demand engines delivering 112% YoY pipeline growth and a 110% YoY increase in marketing-driven revenue, while aligning marketing, sales, and product teams to ensure scalable, repeatable outcomes.

Shadi Dehghani

Performance Marketer, Growth Marketer, Digital Marketer, +2

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I am a growth-focused marketing leader with 10+ years of commercial ownership across pipeline, revenue performance, and full-funnel demand in complex EMEA markets. I design and scale acquisition engines that integrate full-funnel customer journeys, multi-channel campaigns, paid media strategy, ABM programs, and multi-touch attribution to deliver predictable revenue expansion. I drive experimentation-led growth through hypothesis-driven A/B testing, intent-based segmentation, and performance analytics to optimize CAC, ROAS, LTV, and funnel progression from MQL to SQL. I have led six-EMEA-region demand engines delivering 112% YoY pipeline growth and a 110% YoY increase in marketing-driven revenue, while aligning marketing, sales, and product teams to ensure scalable, repeatable outcomes.…I am a growth-focused marketing leader with 10+ years of commercial ownership across pipeline, revenue performance, and full-funnel demand in complex EMEA markets. I design and scale acquisition engines that integrate full-funnel customer journeys, multi-channel campaigns, paid media strategy, ABM programs, and multi-touch attribution to deliver predictable revenue expansion. I drive experimentation-led growth through hypothesis-driven A/B testing, intent-based segmentation, and performance analytics to optimize CAC, ROAS, LTV, and funnel progression from MQL to SQL. I have led six-EMEA-region demand engines delivering 112% YoY pipeline growth and a 110% YoY increase in marketing-driven revenue, while aligning marketing, sales, and product teams to ensure scalable, repeatable outcomes.

Available to hire

I am a growth-focused marketing leader with 10+ years of commercial ownership across pipeline, revenue performance, and full-funnel demand in complex EMEA markets. I design and scale acquisition engines that integrate full-funnel customer journeys, multi-channel campaigns, paid media strategy, ABM programs, and multi-touch attribution to deliver predictable revenue expansion.

I drive experimentation-led growth through hypothesis-driven A/B testing, intent-based segmentation, and performance analytics to optimize CAC, ROAS, LTV, and funnel progression from MQL to SQL. I have led six-EMEA-region demand engines delivering 112% YoY pipeline growth and a 110% YoY increase in marketing-driven revenue, while aligning marketing, sales, and product teams to ensure scalable, repeatable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Demand Generation Manager, EMEA at DILIGENT CORPORATION

January 1, 2023 - December 31, 2026

Owned regional growth strategy and full-funnel demand optimization across six EMEA sub-regions (UKI, DACH, France & Benelux, Nordics, Middle East & Africa, and EMEA Other), driving marketing-driven revenue contribution and aligning with sales, SDR, finance, and product leadership.

Product Marketing Manager at CHEMAXON

January 1, 2022 - December 31, 2023

Drove product-led growth experiments across acquisition, activation, and conversion funnels; translated customer insights into structured optimization initiatives; improved funnel performance and aligned messaging with funnel analytics and product priorities.

Brand Communication Executive at CASTROL UK (Remote)

January 1, 2017 - December 31, 2021

Aligned brand strategy with commercial objectives; managed a $4M annual budget; increased lead generation by 70% through multi-channel demand campaigns; launched a new corporate website and a six-month PPC program contributing to YoY revenue growth and strong ROI.

B2B Marketing Manager at VDM METALS GROUP GmbH (Germany, Remote & MEA)

January 1, 2015 - December 31, 2017

Implemented B2B go-to-market and launch strategies; executed 120+ multi-channel campaigns contributing to revenue growth; localized global marketing programs for regional demand dynamics.