I am a Deputy Manager - UI/UX Design with over 14 years of experience specializing in graphic design, wireframing (low and high fidelity), visual design, and mobile app UI design. I lead end-to-end UI processes from ideation to polished interfaces across web and mobile platforms, and I am proficient in Figma, Sketch, Adobe Creative Suite, and responsive web design. I have a proven track record of delivering visually compelling, user-centric designs that strengthen brand identity and boost customer engagement. I enjoy mentoring teams, collaborating with product managers and developers, and turning research insights into intuitive interfaces while ensuring on-time delivery within scope and technical constraints. I thrive in fast-paced environments and foster a culture of continuous learning and design excellence.

Shafeeque A

I am a Deputy Manager - UI/UX Design with over 14 years of experience specializing in graphic design, wireframing (low and high fidelity), visual design, and mobile app UI design. I lead end-to-end UI processes from ideation to polished interfaces across web and mobile platforms, and I am proficient in Figma, Sketch, Adobe Creative Suite, and responsive web design. I have a proven track record of delivering visually compelling, user-centric designs that strengthen brand identity and boost customer engagement. I enjoy mentoring teams, collaborating with product managers and developers, and turning research insights into intuitive interfaces while ensuring on-time delivery within scope and technical constraints. I thrive in fast-paced environments and foster a culture of continuous learning and design excellence.

Available to hire

I am a Deputy Manager - UI/UX Design with over 14 years of experience specializing in graphic design, wireframing (low and high fidelity), visual design, and mobile app UI design. I lead end-to-end UI processes from ideation to polished interfaces across web and mobile platforms, and I am proficient in Figma, Sketch, Adobe Creative Suite, and responsive web design.

I have a proven track record of delivering visually compelling, user-centric designs that strengthen brand identity and boost customer engagement. I enjoy mentoring teams, collaborating with product managers and developers, and turning research insights into intuitive interfaces while ensuring on-time delivery within scope and technical constraints. I thrive in fast-paced environments and foster a culture of continuous learning and design excellence.

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Language

English
Fluent
Hindi
Advanced
Malayalam
Advanced
Tamil
Intermediate
Kannada
Intermediate

Work Experience

Deputy Manager - UI/UX Design at Lyca Digital Pvt Ltd
November 1, 2022 - Present
Lead a team of 4 UI designers, providing technical leadership, mentorship, and ongoing skill development to enhance team performance. Collaborated with UX designers, product managers, and developers to transform user needs and research insights into intuitive, visually compelling interfaces. Oversaw end-to-end design processes, from wireframes and prototypes to final UI assets, ensuring design consistency and user-centricity across all touchpoints. Managed project timelines, resources, and budgets, ensuring on-time delivery of high-quality UI solutions within scope and technical constraints. Proactively identified opportunities for design improvement and innovation, fostering a culture of continuous learning and design excellence within the team.
Senior Designer at TiLa.com (FP Tech Science)
June 1, 2021 - November 1, 2022
Created and presented comprehensive brand guidelines to ensure visual consistency across TILAA's digital platforms. Designed promotional sale templates for key marketing events, boosting engagement and conversion. Optimized store pages and campaign landing pages to improve user experience and drive sales performance. Developed high-fidelity mockups with a strong focus on usability and intuitive design. Revamped TILAA's homepage and category pages to enhance user navigation and brand aesthetics. Collaborated cross-functionally on key initiatives, including the Sanad grocery section and social commerce subcategories. Developed responsive email templates for internal communications and customer outreach, aligning with branding and campaign goals.
Lead Designer at Flipkart India Pvt Ltd
August 1, 2019 - June 1, 2021
Designed engaging and innovative pages for high-impact campaigns like the Big Billion Days Sale, enhancing visual storytelling and user engagement. Managed and maintained fashion store interfaces on 2Gud, ensuring a consistent and appealing user experience. Created refurbished category page designs for Flipkart, focused on intuitive layout and customer clarity. Developed mockups for sales templates, social media creatives, and emailers aligned with seasonal campaigns and marketing goals. Contributed to Flipkart's brand guidelines, helping define UI standards and maintain design consistency across platforms. Designed and presented a full brand guideline deck for 2Gud, standardizing visual identity and UI usage. Managed 5 in-house designers, ensuring consistent creative direction and high-quality output.
Graphics / Web Designer at Renaissance Technologies Pvt Ltd
June 1, 2009 - May 1, 2015
Began career as a Graphic Designer, creating visual content such as YouTube thumbnails, Facebook posters, and marketing assets, building a strong foundation in layout, color, and typography. Transitioned into UI/UX design, applying those foundational skills to create user-centric digital interfaces. Contributed to the UI design and updates for Toyota India dealer websites and the main Toyota Bharat website, ensuring brand consistency and enhancing user experience across platforms.
Graphics Design Executive at Robosoft Technologies Pvt Ltd
February 1, 2016 - August 1, 2019
Collaborated with the Digital Marketing team to design and execute impactful email campaigns, social media creatives, e-books, case study landing pages, and other promotional materials. Developed compelling presentation decks to visually communicate project narratives and key marketing insights. Conceptualized creative design solutions to address complex communication challenges, ensuring user-centric outcomes. Established and maintained brand-aligned design guidelines, ensuring consistent visual identity across all digital touchpoints.
Senior Designer at TiLa.com (FP Tech Science) - Bengaluru, India
June 1, 2021 - November 1, 2022
Created and presented comprehensive brand guidelines to ensure visual consistency across digital platforms. Designed promotional sale templates, optimized store pages and campaign landing pages, and developed high-fidelity mockups with a strong focus on usability. Revamped homepage and category pages to enhance navigation and brand aesthetics. Collaborated cross-functionally on initiatives including the Sanad grocery section and social commerce subcategories. Developed responsive email templates for internal communications and customer outreach.
Lead Designer at Flipkart India Pvt Ltd - Bangalore, India
August 1, 2019 - June 1, 2021
Designed engaging pages for high-impact campaigns (e.g., Big Billion Days). Managed fashion store interfaces on 2Gud, created refurbished category page designs, and developed mockups for sales templates, social media creatives, and emailers. Contributed to Flipkart's brand guidelines and designed a full brand guideline deck for 2Gud. Managed 5 in-house designers, ensuring consistent creative direction and high-quality output.
Graphics / Web Designer at Renaissance Technologies Pvt Ltd - Bangalore, India
June 1, 2009 - May 1, 2015
Began as Graphic Designer creating YouTube thumbnails, posters, and marketing assets; transitioned into UI/UX design, applying foundational layout and typography skills to digital interfaces. Contributed to UI design and updates for Toyota India dealer websites and the Toyota Bharat site, ensuring brand consistency and improved user experience.
Graphics Design Executive at Robosoft Technologies Pvt Ltd - Bangalore, India
February 1, 2016 - August 1, 2019
Collaborated with the Digital Marketing team to design and execute email campaigns, social media creatives, e-books, case studies, and landing pages. Developed compelling presentation decks to visually communicate project narratives and key marketing insights. Conceptualized creative design solutions to address complex communications challenges and established brand-aligned design guidelines.

Education

Bachelor of Arts: English Literature at Bharathiar University, Coimbatore, India
June 1, 2016 - March 1, 2019
Comprehensive Diploma in Multimedia at Xplora Design Skool, Ahmedabad, India
April 1, 2006 - January 1, 2008
Higher Secondary at E.M.E.A HSS, Kerala
June 1, 2004 - March 1, 2006
Bachelor of Arts at Bharathiar University | Coimbatore, India
June 1, 2016 - March 1, 2019
Comprehensive Diploma in Multimedia at Xplora Design Skool | Ahmedabad, India
April 1, 2006 - January 1, 2008
Higher Secondary at Kerala State Board E.M.E.A HSS | Kerala
June 1, 2004 - March 1, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services