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I’m a design leader with 15+ years of experience driving UX strategy, digital transformation, and product innovation across APAC and EMEA. I’m passionate about turning business goals into user-centered experiences, building design systems, and growing high-performing teams. I enjoy collaborating with cross-functional partners to deliver measurable impact and mentor teams to elevate UX maturity. From eCommerce to enterprise platforms, I’ve led multi-market initiatives, accelerated MVP delivery, and helped organizations scale design capability. I thrive in cross-functional environments and believe great design starts with clear user insight and strong collaboration, delivering outcomes that matter for both users and the business.…I’m a design leader with 15+ years of experience driving UX strategy, digital transformation, and product innovation across APAC and EMEA. I’m passionate about turning business goals into user-centered experiences, building design systems, and growing high-performing teams. I enjoy collaborating with cross-functional partners to deliver measurable impact and mentor teams to elevate UX maturity. From eCommerce to enterprise platforms, I’ve led multi-market initiatives, accelerated MVP delivery, and helped organizations scale design capability. I thrive in cross-functional environments and believe great design starts with clear user insight and strong collaboration, delivering outcomes that matter for both users and the business.

Shafiq Hanapi

UX Designer, Product Designer, Designer, +2

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I’m a design leader with 15+ years of experience driving UX strategy, digital transformation, and product innovation across APAC and EMEA. I’m passionate about turning business goals into user-centered experiences, building design systems, and growing high-performing teams. I enjoy collaborating with cross-functional partners to deliver measurable impact and mentor teams to elevate UX maturity. From eCommerce to enterprise platforms, I’ve led multi-market initiatives, accelerated MVP delivery, and helped organizations scale design capability. I thrive in cross-functional environments and believe great design starts with clear user insight and strong collaboration, delivering outcomes that matter for both users and the business.…I’m a design leader with 15+ years of experience driving UX strategy, digital transformation, and product innovation across APAC and EMEA. I’m passionate about turning business goals into user-centered experiences, building design systems, and growing high-performing teams. I enjoy collaborating with cross-functional partners to deliver measurable impact and mentor teams to elevate UX maturity. From eCommerce to enterprise platforms, I’ve led multi-market initiatives, accelerated MVP delivery, and helped organizations scale design capability. I thrive in cross-functional environments and believe great design starts with clear user insight and strong collaboration, delivering outcomes that matter for both users and the business.

Available to hire

I’m a design leader with 15+ years of experience driving UX strategy, digital transformation, and product innovation across APAC and EMEA. I’m passionate about turning business goals into user-centered experiences, building design systems, and growing high-performing teams. I enjoy collaborating with cross-functional partners to deliver measurable impact and mentor teams to elevate UX maturity.

From eCommerce to enterprise platforms, I’ve led multi-market initiatives, accelerated MVP delivery, and helped organizations scale design capability. I thrive in cross-functional environments and believe great design starts with clear user insight and strong collaboration, delivering outcomes that matter for both users and the business.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior UX Consultant at Born Group (Tech Mahindra)

February 1, 2021 - March 1, 2026

Led UX strategy across multi-market eCommerce and telco platforms; accelerated MVP delivery by 30% using lean and agile methodologies; led cross-functional product teams to deliver scalable digital platforms; developed high-fidelity prototypes to align stakeholders and speed decisions; mentored designers and contributed to building internal UX capabilities and standards.

UX Designer at Singtel

January 1, 2019 - January 1, 2021

Designed end-to-end customer journeys and UX flows for enterprise B2B platforms; collaborated with transformation and product teams to align user needs with business goals; delivered research-driven improvements that increased self-service platforms adoption by 18%.

Creative Director at Make & Think Pte Ltd

February 1, 2017 - February 1, 2021

Co-founded and scaled a boutique agency delivering branding, digital, and eCommerce solutions; led creative direction for Shopify and WordPress builds, winning Best Shopify eCommerce Site (SWA); managed client relationships, scoping, and end-to-end delivery across multiple accounts.