Available to hire
After nearly seven years launching my career in digital media, I’m thrilled I chose this field. Working as a Content & Social Media Manager has given me amazing exposure to content creation, online advertising, consumer behavior and insights, as well as creative writing and event coverage.
I specialize in Arabic and English content creation, managing communities, social customer care, reporting, ideation and creative project management. I’ve led influencer outreach programs and celebrity collaborations, and I enjoy shaping brand voice and engaging audiences across social channels.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Arabic
Fluent
English
Advanced
Work Experience
Content & Social Media Manager at Sticky Ginger PR Communications
January 1, 2021 - PresentBranding, social media management; rebranding of social channels; influencer outreach; planning and executing campaigns; analytics.
Content & Social Media Manager at New Media Academy
January 1, 2021 - PresentContent & Social Media Manager at Sticky Ginger PR Communications
January 1, 2021 - PresentContent & Social Media Manager at OSN
July 1, 2020 - October 8, 2025Day-to-day channel management; interact with fans; maintain a flawless customer care process; create in-depth social media reports and suggest improvements; plan annual strategies and key social media activations (contests, large video productions, and major event coverage for The Oscars, Disney Mall activations, new series launches, and more); liaise with in-house creative teams, specialized agencies, show producers and advertising specialists to create content and report on reach and engagement; suggest and implement creative ways to increase web traffic; responsible for improving and proofreading Arabic copy across numerous platforms (Disney, Arabic shows, Turkish shows, awards, and American movies).
Content & Social Media Manager at OSN
July 1, 2020 - August 28, 2025Social media at OTeek Media
January 1, 2020 - PresentFounded and led a digital media agency; responsible for client relations, content strategy, branding, and campaign execution.
CEO & Content & Social Media Manager at Teek Media
January 1, 2020 - PresentConceptualized and executed engaging campaigns with the creative team; developed bilingual Arabic and Egyptian humor-driven copy for posts; led a new direction for posts with lighter-hearted copy that mixed Khaleeji and Egyptian humor; collaborated with in-house teams, agencies, show producers and advertisers to create content and report on reach and engagement. Initiated influencer outreach and content partnerships to drive brand growth.
CEO at Oteek Media
January 1, 2020 - PresentContent & Social Media Manager at SS Production & Content Manager
December 1, 2016 - PresentResponsible for various types of digital content for clients such as InterContinental RAK, ARM Holding & Dubai Real Estate Center. Created and proofread bilingual copy. Conceptualized and executed engaging campaigns with the creative team. Led Account Management for World Green Economy Organization, managing content deliverables and liaising with in-house creative teams. Provided live coverage of social media events and created in-depth social media reports with suggested improvements. Planned annual strategies and key social media activations such as contests, large video productions, and major event coverage including The Oscars, Disney mall activations, and new series launches. Collaborated with in-house creative teams, specialized agencies, show producers, and advertising specialists. Suggested and implemented creative ways to increase web traffic. Improved and proofread Arabic copy across multiple platforms including Disney, Arabic shows, Turkish shows, awards, and American movies
Education
Bachelor's Degree at Social Media Executive, Business of Commerce majoring in Marketing
January 1, 2015 - January 1, 2015Bachelor's Degree at University of Wollongong Dubai
January 1, 2015 - October 8, 2025New Media Academy at New Media Academy
January 1, 2021 - October 8, 2025Public Relations & Communications Training at Sticky Ginger PR Communications
January 1, 2021 - October 8, 2025Bachelor's Degree in Social Media Executive at The University of Wollongong Dubai
January 1, 2015 - October 8, 2025Qualifications
The University of Wollongong - Dubai
January 1, 2015 - August 28, 2025O2 Advertising Agency
August 1, 2015 - December 1, 2016Bachelor’s Degree in Social Media Executive
January 11, 2030 - October 8, 2025New Media Academy
January 1, 2021 - October 8, 2025Industry Experience
Retail, Media & Entertainment, Real Estate & Construction, Non-Profit Organization, Education, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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