Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Shaheen Kanwal, a passionate digital marketing professional specializing in Demand Generation and Account-Based Marketing (ABM). I've successfully led multi-channel campaigns and go-to-market strategies that drove significant increases in customer engagement and marketing qualified leads. I thrive on using data-driven insights to optimize campaign performance and streamline marketing processes. With a strong background in marketing technology and automation tools like Salesforce, HubSpot, and 6Sense, I am committed to delivering measurable business outcomes. I enjoy collaborating with cross-functional teams across sales, operations, and vendors to maximize brand visibility and accelerate campaign execution. Let's create meaningful marketing experiences together!…Hi, I'm Shaheen Kanwal, a passionate digital marketing professional specializing in Demand Generation and Account-Based Marketing (ABM). I've successfully led multi-channel campaigns and go-to-market strategies that drove significant increases in customer engagement and marketing qualified leads. I thrive on using data-driven insights to optimize campaign performance and streamline marketing processes. With a strong background in marketing technology and automation tools like Salesforce, HubSpot, and 6Sense, I am committed to delivering measurable business outcomes. I enjoy collaborating with cross-functional teams across sales, operations, and vendors to maximize brand visibility and accelerate campaign execution. Let's create meaningful marketing experiences together!

Shaheen Kanwal

Digital Marketer, Marketing Strategist, ABM Marketer





Hi, I'm Shaheen Kanwal, a passionate digital marketing professional specializing in Demand Generation and Account-Based Marketing (ABM). I've successfully led multi-channel campaigns and go-to-market strategies that drove significant increases in customer engagement and marketing qualified leads. I thrive on using data-driven insights to optimize campaign performance and streamline marketing processes. With a strong background in marketing technology and automation tools like Salesforce, HubSpot, and 6Sense, I am committed to delivering measurable business outcomes. I enjoy collaborating with cross-functional teams across sales, operations, and vendors to maximize brand visibility and accelerate campaign execution. Let's create meaningful marketing experiences together!…Hi, I'm Shaheen Kanwal, a passionate digital marketing professional specializing in Demand Generation and Account-Based Marketing (ABM). I've successfully led multi-channel campaigns and go-to-market strategies that drove significant increases in customer engagement and marketing qualified leads. I thrive on using data-driven insights to optimize campaign performance and streamline marketing processes. With a strong background in marketing technology and automation tools like Salesforce, HubSpot, and 6Sense, I am committed to delivering measurable business outcomes. I enjoy collaborating with cross-functional teams across sales, operations, and vendors to maximize brand visibility and accelerate campaign execution. Let's create meaningful marketing experiences together!

Available to hire

Hi, I’m Shaheen Kanwal, a passionate digital marketing professional specializing in Demand Generation and Account-Based Marketing (ABM). I’ve successfully led multi-channel campaigns and go-to-market strategies that drove significant increases in customer engagement and marketing qualified leads. I thrive on using data-driven insights to optimize campaign performance and streamline marketing processes.

With a strong background in marketing technology and automation tools like Salesforce, HubSpot, and 6Sense, I am committed to delivering measurable business outcomes. I enjoy collaborating with cross-functional teams across sales, operations, and vendors to maximize brand visibility and accelerate campaign execution. Let’s create meaningful marketing experiences together!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Manager, Americas Marketing at Vialto Partners, Toronto

April 1, 2025 - Present

Led multi-channel demand generation campaigns across email, social, and events, driving a 25% increase in MQL volume by aligning content strategy with 6Sense and Salesforce-driven segmentation and targeted messaging. Orchestrated go-to-market plans for product launches and global events, improving campaign speed-to-market by 40%. Revamped brand messaging and marketing asset library across multiple channels, boosting content engagement by 60% and ensuring consistency. Developed CRO-informed web content and campaign pages on WordPress, enhancing lead capture and on-page engagement.

Marketing Specialist at Dayforce, Toronto

March 31, 2025 - September 4, 2025

Spearheaded integrated marketing campaigns across digital, social, email, and paid media, driving a 30% increase in customer engagement. Developed customer nurturing programs, increasing retention by 18% through personalized content and targeted remarketing. Led GTM launch strategy for Dayforce Learning, optimizing budget and reducing wasted ad spend by 20%, increasing platform adoption by 30%. Managed flagship campaigns including webinars, trade shows, and networking events, ensuring on-time execution and maximizing brand visibility. Developed performance dashboards in Google Analytics and Power BI to track campaign effectiveness. Streamlined marketing intake process, reducing SLA turnaround times by 30%.

Marketing Manager at RocSearch, Delhi India

January 1, 2022 - September 4, 2025

Planned and executed acquisition strategies generating $1M additional revenue using data-driven email marketing campaigns. Developed customer acquisition and engagement marketing strategies, increasing lead response rates from 8% to 22% through post-webinar marketing automation. Optimized content for SEO and SEM, resulting in a 20% increase in organic website traffic to support lead generation and brand authority.

Regional Sales and Marketing Manager at SmartSchool Education, Delhi, India

December 1, 2019 - September 4, 2025

Increased conversion rates by 30% through targeted product demonstrations and live Q&A sessions. Executed targeted Google Ads and Facebook Ads campaigns expanding brand presence, leading to regional growth and two new franchise openings.