I help startups/ small businesses grow and scale through industry and business model specific, result - driven strategies. Hi, I'm Shahnoza, a professional Digital Marketing Strategist and founder of Catsoul ( e-commerce) Jewelry Brand. After building a successful brand in less than 2 years and more than 5 years of building tech companies with growing ROI, I'm glad to help you grow. How can I help? Target Audience Analysis Competitor analysis Content calendar Content pillars Facebook Paid ads testing and developing Instagrams Paid Ads TikTok Paid Ads Marketing Consultancy ( Social media and Website analysis and optimization) Conversion funnel Value Proposition Identification Unique Selling Points Identification Communication Tactics( Messaging)…

Shahnoza Kurbonshoeva

I help startups/ small businesses grow and scale through industry and business model specific, result - driven strategies. Hi, I'm Shahnoza, a professional Digital Marketing Strategist and founder of Catsoul ( e-commerce) Jewelry Brand. After building a successful brand in less than 2 years and more than 5 years of building tech companies with growing ROI, I'm glad to help you grow. How can I help? Target Audience Analysis Competitor analysis Content calendar Content pillars Facebook Paid ads testing and developing Instagrams Paid Ads TikTok Paid Ads Marketing Consultancy ( Social media and Website analysis and optimization) Conversion funnel Value Proposition Identification Unique Selling Points Identification Communication Tactics( Messaging)…

Available to hire

I help startups/ small businesses grow and scale through industry and business model specific, result - driven strategies.

Hi, I’m Shahnoza, a professional Digital Marketing Strategist and founder of Catsoul ( e-commerce) Jewelry Brand. After building a successful brand in less than 2 years and more than 5 years of building tech companies with growing ROI, I’m glad to help you grow. How can I help? Target Audience Analysis Competitor analysis Content calendar Content pillars Facebook Paid ads testing and developing Instagrams Paid Ads TikTok Paid Ads Marketing Consultancy ( Social media and Website analysis and optimization) Conversion funnel Value Proposition Identification Unique Selling Points Identification Communication Tactics( Messaging)

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Skills

Experience Level

Figma
Expert
Jira
Expert
Microsoft Office
Expert
SEO
Expert
Google Ads
Expert
HubSpot
Expert
Copywriting
Intermediate
Data Visualization
Intermediate
Facebook Ads
Intermediate
WordPress
Intermediate

Language

English
Fluent
Russian
Fluent
Tajik
Fluent
Turkish
Intermediate
German
Beginner

Work Experience

Marketing Specialist at Jana Post
August 1, 2025 - September 18, 2025
Developed a marketing strategy and increased conversions by 2x for B2C clients. Identified and implemented 3 new B2B niches for the Logistics sector to increase conversion rates.
Marketing Specialist at Jana Post
August 1, 2025 - September 18, 2025
Developed a marketing strategy and increased conversions by 2x for B2C clients. Identified and implemented 3 new B2B niches for the Logistics Sector to increase conversion rates.
Product Marketing Specialist at Zypl Ai
June 1, 2023 - September 18, 2025
Addressed declining new customer acquisition by implementing a digital strategy focused on social media targeting, aligning landing pages with key credit and microloan segments, and integrating Google Analytics to track ROI. Achieved a 30% increase in online loan applications within six months and generated high-quality leads through tailored messaging.
Product Marketing Specialist at Zypl Ai
June 1, 2023 - September 18, 2025
S (Situation) The company experienced a decline in new customer acquisition due to rising competition and unclear market positioning. T (Task) Increase the number of qualified loan applications and improve conversion rates through online channels. A (Action) Implemented a new digital strategy focused on SMM targeting via social media platforms. Adapted the landing page to better align with key credit and microloan market segments. Integrated Google Analytics to track ROI and evaluated marketing channel efficiency by calculating LTV and CAC. R (Result) Increased online loan applications by 30% within six months. Generated high-quality leads by identifying target audiences and crafting tailored messaging for each segment on social media and the website.
Product Marketing Specialist at Zypl Ai
December 1, 2022 - June 1, 2023
S (Situation) : The company experienced a decline in new customer acquisition due to rising competition and unclear market positioning.T (Task) : Increase the number of qualified loan applications and improve conversion rates through online channelsA (Action) : Implemented a new digital strategy focused on SMM targeting via social media platforms.Adapted the landing page to better align with key credit and microloan market segments.Integrated Google Analytics to track ROI, and evaluated marketing channel efficiency by calculating LTV and CAC.R (Result) : Increased the number of online loan applications by 30% within six months.Generated high-quality leads by identifying target audiences and crafting tailored messaging for each segment on social media and the website
Junior Project Manager at Autodoc, Berlin
August 31, 2022 - September 18, 2025
Managed B2B and B2C projects and handled day-to-day operations. Created Jira workflows to streamline project management for the team. Coordinated cross-functional collaboration across 4 departments for the creation of sales materials such as leaflets, brochures, and packaging.
Junior Project Manager at Autodoc
August 1, 2022 - September 18, 2025
Managed B2B and B2C projects, created Jira workflows to streamline project management, and coordinated cross-functional collaboration across four departments for sales materials creation (leaflets, brochures, packaging).

Education

B.Sc. in Marketing Management at Eastern Mediterranean University, Cyprus
September 1, 2014 - January 1, 2017
M.Sc. in Corporate Finance Management at German International School of Management and Administration, Berlin
October 1, 2020 - December 1, 2021
M.Sc. in Corporate Finance Management at German International School of Management and Administration, Berlin
October 1, 2020 - December 1, 2021
B.Sc. in Marketing Management at Eastern Mediterranean University, Cyprus
September 1, 2014 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Transportation & Logistics, Media & Entertainment, Professional Services, Retail, Education
    Marketing Strategy Basic Deliverables

    The portfolio includes tools and tactics used for tech and SaaS startups projects with following impact: KPI Measured Impact: Website Conversion Rate Increase Sales Increase - SMM Churn Rate Decrease Improved ROI on Paid ads ( target + messaging) Repeat Purchase ( after sales strategy) Business Impact: Built Strong fundament for further marketing , product, sales development

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