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With over 20 years of experience in digital design and ecommerce, I've had the opportunity to grow from a Junior Web Designer to Head of Digital Design, leading creative projects and supporting talented teams along the way. I enjoy taking an idea and turning it into something that customers genuinely connect with. Whether it's planning a seasonal campaign, improving the online customer experience or bringing a new concept to life, I like finding creative solutions that balance great design with commercial goals. Throughout my career, I've worked closely with marketing, merchandising, copywriters, developers and photographers to deliver campaigns across ecommerce, email and digital marketing. I'm passionate about creating work that not only looks great but also performs and supports the wider business. One of the parts of my role I've enjoyed most is helping others grow. I take pride in mentoring designers, encouraging new ideas and creating an environment where people feel supported to do their best work. I believe the strongest results come from collaboration, open communication and a shared passion for great design. I'm naturally curious and always looking for ways to improve how we work. More recently, I've been exploring how AI can support the creative process, from generating new campaign concepts to extending the value of existing photography, helping teams work more efficiently while maintaining a premium creative standard. At the heart of everything I do is a passion for thoughtful design, attention to detail and creating digital experiences that people enjoy using.…With over 20 years of experience in digital design and ecommerce, I've had the opportunity to grow from a Junior Web Designer to Head of Digital Design, leading creative projects and supporting talented teams along the way. I enjoy taking an idea and turning it into something that customers genuinely connect with. Whether it's planning a seasonal campaign, improving the online customer experience or bringing a new concept to life, I like finding creative solutions that balance great design with commercial goals. Throughout my career, I've worked closely with marketing, merchandising, copywriters, developers and photographers to deliver campaigns across ecommerce, email and digital marketing. I'm passionate about creating work that not only looks great but also performs and supports the wider business. One of the parts of my role I've enjoyed most is helping others grow. I take pride in mentoring designers, encouraging new ideas and creating an environment where people feel supported to do their best work. I believe the strongest results come from collaboration, open communication and a shared passion for great design. I'm naturally curious and always looking for ways to improve how we work. More recently, I've been exploring how AI can support the creative process, from generating new campaign concepts to extending the value of existing photography, helping teams work more efficiently while maintaining a premium creative standard. At the heart of everything I do is a passion for thoughtful design, attention to detail and creating digital experiences that people enjoy using.

Amir Rama

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With over 20 years of experience in digital design and ecommerce, I've had the opportunity to grow from a Junior Web Designer to Head of Digital Design, leading creative projects and supporting talented teams along the way. I enjoy taking an idea and turning it into something that customers genuinely connect with. Whether it's planning a seasonal campaign, improving the online customer experience or bringing a new concept to life, I like finding creative solutions that balance great design with commercial goals. Throughout my career, I've worked closely with marketing, merchandising, copywriters, developers and photographers to deliver campaigns across ecommerce, email and digital marketing. I'm passionate about creating work that not only looks great but also performs and supports the wider business. One of the parts of my role I've enjoyed most is helping others grow. I take pride in mentoring designers, encouraging new ideas and creating an environment where people feel supported to do their best work. I believe the strongest results come from collaboration, open communication and a shared passion for great design. I'm naturally curious and always looking for ways to improve how we work. More recently, I've been exploring how AI can support the creative process, from generating new campaign concepts to extending the value of existing photography, helping teams work more efficiently while maintaining a premium creative standard. At the heart of everything I do is a passion for thoughtful design, attention to detail and creating digital experiences that people enjoy using.…With over 20 years of experience in digital design and ecommerce, I've had the opportunity to grow from a Junior Web Designer to Head of Digital Design, leading creative projects and supporting talented teams along the way. I enjoy taking an idea and turning it into something that customers genuinely connect with. Whether it's planning a seasonal campaign, improving the online customer experience or bringing a new concept to life, I like finding creative solutions that balance great design with commercial goals. Throughout my career, I've worked closely with marketing, merchandising, copywriters, developers and photographers to deliver campaigns across ecommerce, email and digital marketing. I'm passionate about creating work that not only looks great but also performs and supports the wider business. One of the parts of my role I've enjoyed most is helping others grow. I take pride in mentoring designers, encouraging new ideas and creating an environment where people feel supported to do their best work. I believe the strongest results come from collaboration, open communication and a shared passion for great design. I'm naturally curious and always looking for ways to improve how we work. More recently, I've been exploring how AI can support the creative process, from generating new campaign concepts to extending the value of existing photography, helping teams work more efficiently while maintaining a premium creative standard. At the heart of everything I do is a passion for thoughtful design, attention to detail and creating digital experiences that people enjoy using.

Available to hire

With over 20 years of experience in digital design and ecommerce, I’ve had the opportunity to grow from a Junior Web Designer to Head of Digital Design, leading creative projects and supporting talented teams along the way.

I enjoy taking an idea and turning it into something that customers genuinely connect with. Whether it’s planning a seasonal campaign, improving the online customer experience or bringing a new concept to life, I like finding creative solutions that balance great design with commercial goals.

Throughout my career, I’ve worked closely with marketing, merchandising, copywriters, developers and photographers to deliver campaigns across ecommerce, email and digital marketing. I’m passionate about creating work that not only looks great but also performs and supports the wider business.

One of the parts of my role I’ve enjoyed most is helping others grow. I take pride in mentoring designers, encouraging new ideas and creating an environment where people feel supported to do their best work. I believe the strongest results come from collaboration, open communication and a shared passion for great design.

I’m naturally curious and always looking for ways to improve how we work. More recently, I’ve been exploring how AI can support the creative process, from generating new campaign concepts to extending the value of existing photography, helping teams work more efficiently while maintaining a premium creative standard.

At the heart of everything I do is a passion for thoughtful design, attention to detail and creating digital experiences that people enjoy using.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Lead Digital Designer at Lands’ End Europe

January 1, 2012 - Present

Translate project briefs into user-focused digital solutions, creating wireframes, prototypes and high-fidelity designs before working with developers through to implementation. Create UX-led customer journeys, wireframes and UI design. Present concepts and creative direction to senior stakeholders. Work closely with developers to ensure accurate implementation. Creative leadership role responsible for all EU digital design output across web, email, social, and branding, ensuring consistent and impactful delivery of the Lands’ End brand. Lead digital design across web, email, landing pages and ecommerce experiences.

Senior Web Design Executive at Thomas Cook UK

January 1, 2008 - December 31, 2012

Progressed through three roles to lead e-commerce design for thomascook.com, overseeing digital platforms and campaigns across web and mobile. Managed the e-commerce design team and offshore developers. Delivered optimisation and personalisation of thomascook.com and portfolio websites. Partnered with digital marketing, development and commercial teams to deliver KPIs, strengthening brand identity and customer journey across multiple digital channels.