Shahroz Shakeel

Leading marketing strategy and execution with a focus on brand consistency and measurable ROI. Developing strategies around messaging and ROI optimization, leading campaigns end-to-end with brand storytelling and visuals, and managing reputation and competitor analysis. Overseeing visual branding, collaborating with brand ambassadors, and leading the marketing team. Analyzing feedback, managing budgets for cost-effective growth, and guiding clients to keep marketing aligned with their goals.

Ideated and developed digital marketing campaigns, coordinating with content writers, graphic designers, and motion graphic designers to build social media assets. Built content and social media funnels for various brands, created periodic social media and digital marketing strategies across platforms, and managed online reputation (ORM). Devised ROI strategies based on brand maturity and allocated budget.

Assisted in developing and managing digital marketing campaigns, creating content with an in-house designer for Facebook, Instagram, LinkedIn, and Twitter. Built monthly digital media plans for social and display ad campaigns, researched trends and Google's latest tools, and developed social media strategy for internal and external brands. Constructed PR plans, monitored competitor activity, ran Custom Audience retargeting on Facebook, and managed budget and financial strategy for marketing plans.