Senior UX/UI/Product Designer with 7 years of experience shipping consumer mobile and web products at marketplace scale, specializing in end-to-end product design, tokenized design systems, and WCAG 2.2 AA accessibility. Strong craft in discovery research, information architecture, user flows, and visual/interaction design with motion and micro-interactions. Known for evidence-led decision-making through usability testing and iteration, weekly design critiques with engineering and product partners, and clean dev handoffs in Figma Dev Mode. Leads internal design system and accessibility initiatives, mentors teams, and delivers accessible, on-brand experiences that improve task success and conversion.

Muhammad Shahryar Baig

Senior UX/UI/Product Designer with 7 years of experience shipping consumer mobile and web products at marketplace scale, specializing in end-to-end product design, tokenized design systems, and WCAG 2.2 AA accessibility. Strong craft in discovery research, information architecture, user flows, and visual/interaction design with motion and micro-interactions. Known for evidence-led decision-making through usability testing and iteration, weekly design critiques with engineering and product partners, and clean dev handoffs in Figma Dev Mode. Leads internal design system and accessibility initiatives, mentors teams, and delivers accessible, on-brand experiences that improve task success and conversion.

Available to hire

Senior UX/UI/Product Designer with 7 years of experience shipping consumer mobile and web products at marketplace scale, specializing in end-to-end product design, tokenized design systems, and WCAG 2.2 AA accessibility. Strong craft in discovery research, information architecture, user flows, and visual/interaction design with motion and micro-interactions.

Known for evidence-led decision-making through usability testing and iteration, weekly design critiques with engineering and product partners, and clean dev handoffs in Figma Dev Mode. Leads internal design system and accessibility initiatives, mentors teams, and delivers accessible, on-brand experiences that improve task success and conversion.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Senior UX/UI & Product Designer at Primitive
January 1, 2020 - Present
Led discovery research on a consumer ordering app and courier ops console serving 18M monthly active users, running moderated interviews and contextual ride-alongs with couriers plus unmoderated tests in Maze. Synthesized 64 interviews into journey maps and conducted 28 studies per year to inform quarterly product strategy. Owned information architecture and user flows, restructuring navigation around verticals (food, groceries, pharmacy) with cross-vertical search and saved-place shortcuts. Ran card sorting and tree testing across 84 screens, cutting steps-to-checkout by 38% on the consumer side. Shipped production prototypes and tested iterations before dev handoff in Figma Dev Mode. Drove visual and interaction design improvements aligned to the Glovo brand system and motion guidelines, shipping 120 releases and lifting add-to-cart conversion by 14%. Owned tokenized Figma design systems with variables and auto-layout, governed shared components with contribution governance, and im
UX/UI Designer at OTC UX/UI
September 1, 2015 - October 1, 2018
Worked across product squads with PMs, front-end engineers, and research/content to deliver end-to-end launches under dual-track agile with weekly design and dev syncs. Facilitated weekly design critiques (90+ sessions), presented work to stakeholders, and wrote design rationale docs for each shipped flow. Connected design to product strategy and OKRs, co-authored a form-builder vision, and improved form completion by 19%. Owned end-to-end design for a form-builder canvas (research, IA, wireframes, high-fidelity Figma, prototypes in Principle, and launch QA), shipping 14 net-new canvas features with consistent interaction and visual patterns.
UX/UI Designer at OTC UX/UI Designer
September 1, 2015 - October 1, 2018
Worked cross-functionally with Product, engineering, research, and content across three product squads, from kickoff through design QA, delivering 22 end-to-end launches under dual-track agile with weekly design/development syncs. Facilitated weekly design critiques (90+ sessions) and authored design rationale documents for every shipped flow, translating trade-offs into shared design principles used for roadmap planning. Connected design work to activation, completion, and retention OKRs and co-authored a form-builder vision, improving form completion rate by 19%. Owned end-to-end design for the form-builder canvas (research, IA, wireframes, high-fidelity Figma, prototypes in Principle, and dev QA), shipping 14 net-new canvas features with consistent interaction patterns.
OTC UX/UI Designer
September 1, 2015 - October 1, 2018
Worked cross-functionally with PMs and front-end engineers from kickoff through design QA, embedded across three product squads with Research and Content involved from day one. Shipped 22 end-to-end launches under dual-track agile cadence with weekly design/dev syncs. Facilitated weekly design critiques, presented work to stakeholders, and authored design rationale docs in Notion for every shipped flow, enabling shared design principles referenced in roadmap planning. Connected design work to activation, completion, and retention OKRs and co-authored a form-builder vision with the Head of Design, increasing form-completion rate by 19%. Owned the end-to-end form-builder canvas including research, IA, wireframes, high-fidelity Figma, prototypes in Principle, and launch QA, shipping 14 net-new canvas features with consistent visual and interaction patterns.

Education

Master's degree at San Jose State University
January 1, 2018 - June 1, 2020
Bachelors in Computer Science at Becon house National University
March 1, 2014 - January 1, 2019
Bachelor's in Computer Science at Becon house National University
March 1, 2014 - January 1, 2019

Qualifications

Interaction Design Foundation certifications
January 11, 2030 - August 19, 2026
NN/g UX Certification
January 11, 2030 - August 19, 2026
Google UX Design Certificate
January 11, 2030 - August 19, 2026
IAAP CPACC
January 11, 2030 - August 19, 2026
Material Design 3
January 11, 2030 - August 19, 2026
Apple Human Interface Guidelines
January 11, 2030 - August 19, 2026
Interaction Design Foundation certifications
January 11, 2030 - August 19, 2026
NN/g UX certification
January 11, 2030 - August 19, 2026
Google UX Design Certificate
January 11, 2030 - August 19, 2026
IAAP CPACC
January 11, 2030 - August 19, 2026
Material Design 3
January 11, 2030 - August 19, 2026
Apple Human Interface Guidelines
January 11, 2030 - August 19, 2026
Lean UX
January 11, 2030 - August 19, 2026
Design Thinking
January 11, 2030 - August 19, 2026
Interaction Design Foundation certifications
January 11, 2030 - August 19, 2026
NN/g UX Certification
January 11, 2030 - August 19, 2026
Google UX Design Certificate
January 11, 2030 - August 19, 2026
IAAP CPACC
January 11, 2030 - August 19, 2026
Material Design 3
January 11, 2030 - August 19, 2026
Apple Human Interface Guidelines
January 11, 2030 - August 19, 2026
Lean UX
January 11, 2030 - August 19, 2026
Design Thinking
January 11, 2030 - August 19, 2026
WCAG 2.2 AA (accessibility practice)
January 11, 2030 - August 19, 2026
EN 301 549 (accessibility practice)
January 11, 2030 - August 19, 2026

Industry Experience

Software & Internet, Consumer Goods, Media & Entertainment, Professional Services, Retail, Financial Services, Education, Computers & Electronics, Healthcare, Transportation & Logistics