I am a dynamic and seasoned commercial director with over a decade of experience creating impactful commercial videos for prominent clients including Tencent, Audi, and BMW. I excel in storytelling, copywriting, and producing compelling visual content that clearly conveys client messages and enhances brand visibility. Being multilingual and fluent in Mandarin, Cantonese, English, and having intermediate Spanish skills, I am adept at managing diverse projects and fostering strong client relationships. My background extends to public relations and media communications, contributing to organizational reputation and stakeholder engagement.

Xiaonan MA

I am a dynamic and seasoned commercial director with over a decade of experience creating impactful commercial videos for prominent clients including Tencent, Audi, and BMW. I excel in storytelling, copywriting, and producing compelling visual content that clearly conveys client messages and enhances brand visibility. Being multilingual and fluent in Mandarin, Cantonese, English, and having intermediate Spanish skills, I am adept at managing diverse projects and fostering strong client relationships. My background extends to public relations and media communications, contributing to organizational reputation and stakeholder engagement.

Available to hire

I am a dynamic and seasoned commercial director with over a decade of experience creating impactful commercial videos for prominent clients including Tencent, Audi, and BMW. I excel in storytelling, copywriting, and producing compelling visual content that clearly conveys client messages and enhances brand visibility.

Being multilingual and fluent in Mandarin, Cantonese, English, and having intermediate Spanish skills, I am adept at managing diverse projects and fostering strong client relationships. My background extends to public relations and media communications, contributing to organizational reputation and stakeholder engagement.

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Language

English
Fluent
Spanish; Castilian
Beginner
Chinese
Fluent

Work Experience

Commercial Producer Chief Commercial Director at Not Invisible Studio — Budapest
December 31, 2025 - September 5, 2025
Led commercial video projects by translating client visions into impactful visual narratives. Fostered strong client relationships, ensured clear communication and client satisfaction, and managed coordination across creative and administrative teams.
Commercial Producer at Not Invisible Studio
December 31, 2025 - July 28, 2025
Spearheaded commercial video projects, translating client visions into impactful visual narratives. Fostered strong client relationships, ensuring clear communication and satisfaction.
Chief Commercial Director at Maxma Visual and Media — Guangzhou
December 31, 2022 - September 5, 2025
Directed commercial video productions to enhance brand visibility and effectively deliver client messages. Oversaw project execution and maintained client communication for satisfaction.
Chief Commercial Director at Maxma Visual and Media
December 31, 2022 - July 28, 2025
Managed diverse media projects, coordinating efforts across creative and administrative teams. Executed commercial video directions that enhanced brand visibility and conveyed client messages effectively.
Commercial Director at Not Invisible Studio — Budapest
December 31, 2020 - September 5, 2025
Directed commercial video projects, contributing creative vision and execution to marketing campaigns for major brands.
Director of Communications at Hong Kong Re.Store Group Co.,Ltd
December 31, 2020 - July 28, 2025
Maintained corporate communication strategies, liaising with companies, government entities, and media outlets. Upheld strong public relations, enhancing organizational reputation and stakeholder engagement.
Journalist at Southern Metropolis Daily — Guangzhou
December 31, 2016 - September 5, 2025
Specialized in sports journalism focusing on soccer, crafting engaging stories and reports for wide audiences.
Journalist at Southern Metropolis Daily
December 31, 2016 - July 28, 2025
Specialized in sports journalism, with a focus on soccer, crafting engaging stories and reports for a wide audience.
Management Staff at Sun Yat-sen University — Guangzhou
December 31, 2010 - September 5, 2025
Supervised campus management, facilitated communication between university departments and students, and delivered public photography classes.
Management Staff at Sun Yat-sen University
December 31, 2010 - July 28, 2025
Oversaw campus management and facilitated communication between university departments and students. Delivered public classes in photography, demonstrating a commitment to education and skill sharing.

Education

Bachelor of Science at Sun Yat-sen University
January 1, 2004 - December 31, 2008
Master of Arts at Hong Kong Baptist University
January 1, 2008 - December 31, 2009
Bachelor of Science in Applied Chemistry at Sun Yat-sen University
January 1, 2004 - January 1, 2008
Master of Arts in International Journalism Studies at Hong Kong Baptist University
January 1, 2008 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education