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I build brands that work - not just visually, but strategically. My process starts before Illustrator opens: a discovery brief, competitor analysis, and a clear answer to why this brand needs to exist differently. I bring the execution range of a multimedia designer, the systems thinking of someone who has set visual standards for 22,000 people across 16 divisions, and the instinct to spot broken systems and fix them with design. I don't wait for briefs - I identify problems, propose solutions, get alignment, and ship. What makes me different is not the breadth of tools I use. It's that I can build the brand, explain every decision, teach others to see the way a designer sees, and automate the work that shouldn't require a human.…I build brands that work - not just visually, but strategically. My process starts before Illustrator opens: a discovery brief, competitor analysis, and a clear answer to why this brand needs to exist differently. I bring the execution range of a multimedia designer, the systems thinking of someone who has set visual standards for 22,000 people across 16 divisions, and the instinct to spot broken systems and fix them with design. I don't wait for briefs - I identify problems, propose solutions, get alignment, and ship. What makes me different is not the breadth of tools I use. It's that I can build the brand, explain every decision, teach others to see the way a designer sees, and automate the work that shouldn't require a human.

Mohammed Shakeef

Brand Designer, Graphic Designer, Designer, +5

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I build brands that work - not just visually, but strategically. My process starts before Illustrator opens: a discovery brief, competitor analysis, and a clear answer to why this brand needs to exist differently. I bring the execution range of a multimedia designer, the systems thinking of someone who has set visual standards for 22,000 people across 16 divisions, and the instinct to spot broken systems and fix them with design. I don't wait for briefs - I identify problems, propose solutions, get alignment, and ship. What makes me different is not the breadth of tools I use. It's that I can build the brand, explain every decision, teach others to see the way a designer sees, and automate the work that shouldn't require a human.…I build brands that work - not just visually, but strategically. My process starts before Illustrator opens: a discovery brief, competitor analysis, and a clear answer to why this brand needs to exist differently. I bring the execution range of a multimedia designer, the systems thinking of someone who has set visual standards for 22,000 people across 16 divisions, and the instinct to spot broken systems and fix them with design. I don't wait for briefs - I identify problems, propose solutions, get alignment, and ship. What makes me different is not the breadth of tools I use. It's that I can build the brand, explain every decision, teach others to see the way a designer sees, and automate the work that shouldn't require a human.

Available to hire

I build brands that work - not just visually, but strategically. My process starts before Illustrator opens: a discovery brief, competitor analysis, and a clear answer to why this brand needs to exist differently.

I bring the execution range of a multimedia designer, the systems thinking of someone who has set visual standards for 22,000 people across 16 divisions, and the instinct to spot broken systems and fix them with design. I don’t wait for briefs - I identify problems, propose solutions, get alignment, and ship. What makes me different is not the breadth of tools I use. It’s that I can build the brand, explain every decision, teach others to see the way a designer sees, and automate the work that shouldn’t require a human.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Fluent

Kannada

Fluent

Arabic

Advanced

Work Experience

Brand & Communication Designer at Expertise

May 1, 2022 - Present

Sole designer across a 22,000-person organization spanning 16 divisions. Responsible for all brand identity, visual communication, training content design, and AI workflow development. Designed the official Safety First identity and led a discovery session to uncover a strategic insight, delivering a full concept rationale and deployment across safety communications.

Independent Freelance Designer & Video Editor at Self-employed

January 1, 2019 - January 1, 2021

Built a freelance brand design practice — logos, brand identities, and visual communication for businesses and entrepreneurs across India and the Gulf. Developed an end-to-end client process: discovery brief via structured questionnaire, concept presentation with full rationale, and brand handover.

Graphic & Multimedia Designer at Alter Marketing Solutions

February 1, 2021 - March 1, 2022

Designed conceptual brand identities and visual systems for startups across media, fashion, food, and service sectors. Produced brand storytelling videos and product explainers for client marketing campaigns; presented creative rationale directly to clients.