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With over 9 years of experience in product growth and marketing transformation, I excel in data-driven decision making, stakeholder management, and executing high-impact growth initiatives. I have successfully designed and optimized user acquisition, engagement, and retention strategies, driving measurable product adoption and revenue growth.…

Shalini Sinha

Product Marketer, Growth Marketer, Marketing Strategist, +4

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With over 9 years of experience in product growth and marketing transformation, I excel in data-driven decision making, stakeholder management, and executing high-impact growth initiatives. I have successfully designed and optimized user acquisition, engagement, and retention strategies, driving measurable product adoption and revenue growth.…

Available to hire

With over 9 years of experience in product growth and marketing transformation, I excel in data-driven decision making, stakeholder management, and executing high-impact growth initiatives.

I have successfully designed and optimized user acquisition, engagement, and retention strategies, driving measurable product adoption and revenue growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

GTM Strategy Lead at Money UPI

January 1, 2022 - November 1, 2025

Lead GTM strategy for Money UPI (launched Aug 2024); owning product marketing from 0 → 1 including positioning, messaging and adoption strategy. Built end-to-end GTM plans, acquisition funnels, onboarding flows, and retention levers. Managed customer insights and feedback loops to refine product-market fit; led early GTM initiatives for Xare Card & Xare Club.

AVP - Marketing at TruckBook

January 1, 2022 - January 1, 2022

Designed and implemented retargeting campaigns, improving visit-to-paid conversion by 130%. Launched end-to-end job portal marketing strategy, onboarding 130+ partners and generating $120,000 in monthly revenue. Established data-driven performance marketing frameworks to optimize acquisition costs and campaign effectiveness. Led multi-channel automation for GIRF, driving revenue growth.

Product Marketing Manager at Dineout

January 1, 2021 - January 1, 2021

Owned revenue growth for Dineout Pay, optimizing user acquisition & retention. Increased bookings by 20% and Dineout Pay transactions by 65%, reaching INR GMV/month through gamification strategies. Cut transactional communication costs by 70% and marketing tool expenses by 60% through cost optimization. Integrated Google Maps reservations, leading to a 15% rise in bookings and Dineout Pay transactions.

Customer Success Manager at Kenscio Digital Marketing Pvt. Ltd.

June 1, 2017 - June 1, 2017

Led onboarding and customer lifecycle strategies for enterprise clients, improving retention metrics for 60% of accounts. Conducted webinars and training sessions on lifecycle marketing automation and growth best practices. Managed a team of 6.

Freelance Marketing Consultant at Sonam Missie Private Limited

December 1, 2024 - December 1, 2024

Led growth initiatives for Taktsan gri-La Hotel, Wangdue Eco Lodge, and White Mountain Travel, enhancing market reach. Upgraded certification to 5-star readiness and managed multi-location operations.

Marketing Lead at OneCode (India)

March 1, 2022 - March 1, 2022

Led strategy, creative development & execution of 200+ automated lifecycle & trigger campaigns. Managed end-to-end marketing platform integration across all communication channels. Built custom reports to track weekly progress & campaign performance. Optimized marketing tools to reduce costs.

Marketing Manager at Leap Club (India)

June 1, 2022 - June 1, 2022

Managed high-impact email & paid marketing campaigns (Facebook/LinkedIn). Led weekly forecasting to drive marketing initiatives. Improved campaign quality control with the tech team, eliminating errors.

Marketing Automation Lead at Sernes (Canada)

November 1, 2022 - November 1, 2022

Led marketing automation at scale, streamlining lifecycle journeys and increasing engagement efficiency. Led weekly forecasting to drive marketing initiatives. Conducted keyword research, planned 275 SEO-optimized blog posts and managed a team of 3 writers. Improved campaign quality control with the tech team.

Intern - Marketing Research at IMRB International Limited

September 1, 2015 - September 1, 2015

Project Topic 1: Analyzed the impact of brand sponsorship and advertising in the IPL on consumer perception.

Volunteer at Avodhan Foundation

January 1, 2022 - November 1, 2025

Active member supporting senior citizen welfare initiatives.