I am a dedicated and resourceful Email Marketing Specialist with a comprehensive understanding of best practices in digital communication. My approach centers on developing personalized and relevant email content that resonates with subscribers at every stage, fostering loyalty and driving desired actions. I am looking for an opportunity to leverage my technical skills and strategic mindset to build highly effective and scalable email marketing programs.

Shalini Radhakrishnan

I am a dedicated and resourceful Email Marketing Specialist with a comprehensive understanding of best practices in digital communication. My approach centers on developing personalized and relevant email content that resonates with subscribers at every stage, fostering loyalty and driving desired actions. I am looking for an opportunity to leverage my technical skills and strategic mindset to build highly effective and scalable email marketing programs.

Available to hire

I am a dedicated and resourceful Email Marketing Specialist with a comprehensive understanding of best practices in digital communication. My approach centers on developing personalized and relevant email content that resonates with subscribers at every stage, fostering loyalty and driving desired actions. I am looking for an opportunity to leverage my technical skills and strategic mindset to build highly effective and scalable email marketing programs.

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Work Experience

Email Marketing Specialist at Digitas
October 1, 2021 - October 27, 2025
Managed the end-to-end execution of email marketing campaigns and automated journeys within Braze, effectively targeting over 2.5 million unique customer segments. Built and optimized automated customer journeys, significantly improving customer lifecycle engagement and increasing retention.
Senior Analyst Marketing Communications at Dell
January 1, 2020 - January 1, 2020
Tested and ensured email compatibility across various platforms. Collaborated with internal and APAC Region team members to provide assistance and recommendations on best practices for email marketing.
Senior Business System Analyst at Epsilon
April 1, 2019 - April 1, 2019
Liaised with production team, client, and other agencies/vendors, tracking post-event responses and sending data analytics to the sales team.
Business Process Lead at Tata Consultancy Services
December 1, 2017 - December 1, 2017
Created Emails, Forms, and landing pages in Eloqua Application. Conducted exhaustive research for the validation of business partners.
Accounts Payable Specialist at Capgemini Ltd
June 1, 2013 - June 1, 2013
Handled accounts payable duties in a timely manner, ensuring efficiency and compliance with company policies.

Education

Master of Applied Management at NMIT, Nelson
January 1, 2019 - April 1, 2021
Bachelor of Commerce at Vijaya College
January 1, 2015 - January 1, 2018

Qualifications

Salesforce Marketing Cloud Email Specialist Certification
January 1, 2020 - October 27, 2025
Braze Certified Practitioner
January 1, 2020 - October 27, 2025
Braze Certified Marketer
January 1, 2020 - October 27, 2025
Braze Certified Digital Strategist
January 1, 2020 - October 27, 2025
Braze Certification Email Deliverability Skills
January 1, 2020 - October 27, 2025

Industry Experience

Computers & Electronics, Professional Services, Software & Internet, Retail