Available to hire
I am a dedicated and resourceful Email Marketing Specialist with a comprehensive understanding of best practices in digital communication. My approach centers on developing personalized and relevant email content that resonates with subscribers at every stage, fostering loyalty and driving desired actions. I am looking for an opportunity to leverage my technical skills and strategic mindset to build highly effective and scalable email marketing programs.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
Email Marketing Specialist at Digitas
October 1, 2021 - October 27, 2025Managed the end-to-end execution of email marketing campaigns and automated journeys within Braze, effectively targeting over 2.5 million unique customer segments. Built and optimized automated customer journeys, significantly improving customer lifecycle engagement and increasing retention.
Senior Analyst Marketing Communications at Dell
January 1, 2020 - January 1, 2020Tested and ensured email compatibility across various platforms. Collaborated with internal and APAC Region team members to provide assistance and recommendations on best practices for email marketing.
Senior Business System Analyst at Epsilon
April 1, 2019 - April 1, 2019Liaised with production team, client, and other agencies/vendors, tracking post-event responses and sending data analytics to the sales team.
Business Process Lead at Tata Consultancy Services
December 1, 2017 - December 1, 2017Created Emails, Forms, and landing pages in Eloqua Application. Conducted exhaustive research for the validation of business partners.
Accounts Payable Specialist at Capgemini Ltd
June 1, 2013 - June 1, 2013Handled accounts payable duties in a timely manner, ensuring efficiency and compliance with company policies.
Education
Master of Applied Management at NMIT, Nelson
January 1, 2019 - April 1, 2021Bachelor of Commerce at Vijaya College
January 1, 2015 - January 1, 2018Qualifications
Salesforce Marketing Cloud Email Specialist Certification
January 1, 2020 - October 27, 2025Braze Certified Practitioner
January 1, 2020 - October 27, 2025Braze Certified Marketer
January 1, 2020 - October 27, 2025Braze Certified Digital Strategist
January 1, 2020 - October 27, 2025Braze Certification Email Deliverability Skills
January 1, 2020 - October 27, 2025Industry Experience
Computers & Electronics, Professional Services, Software & Internet, Retail
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
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