Shalini Sharon

Collaborating with the founding team to validate a technology-driven vehicle care platform prior to launch. Conducted structured market research to assess demand and search intent; performed competitor benchmarking and industry trend analysis; identified target audience segments and positioning opportunities; compiled research insights to support early-stage planning and go-to-market direction.

Joined during the company’s growth phase, supported inbound client enquiries, project onboarding, and structured delivery of digital initiatives across education and corporate sectors. Key Clients: IIT Madras, Anna University, Sony, Johnson’s Lift. Managed inbound client enquiries and gathered detailed project requirements; prepared tailored proposals aligned to client objectives and scope discussions; coordinated leadership-led client meetings and documented requirements and action points; supported onboarding documentation and agreements; led internal project kick-off meetings to align teams on scope, timelines, and deliverables; owned project tracking from onboarding through execution and delivery; managed timelines, documentation, approvals, and cross-functional coordination; acted as primary liaison between clients and internal teams throughout the project lifecycle; contributed to workflow improvements to enhance delivery efficiency.

Supported social media scheduling and engagement tracking; assisted with keyword research and basic SEO analysis; monitored performance metrics and contributed to reporting insights; conducted competitor and industry research; updated website content and ensured brand alignment; assisted in executing email marketing campaigns; gained foundational experience in digital execution and performance tracking.