I am a results-driven digital marketing professional with 5+ years of experience across healthcare, technology, education, and e-commerce. I develop data-driven marketing strategies and excel in social media management, email marketing, lead generation, content creation, and CRM integration. I transform brand narratives into measurable outcomes through strategic campaigns, analytics-driven optimization, and cross-functional collaboration. I have hands-on experience managing multi-platform campaigns and leveraging AI-powered tools to boost marketing effectiveness. I thrive in fast-paced environments and enjoy collaborating with cross-functional teams to align brand voice with business objectives, drive growth, and deliver compelling experiences for customers and communities.

Shameen Khan

I am a results-driven digital marketing professional with 5+ years of experience across healthcare, technology, education, and e-commerce. I develop data-driven marketing strategies and excel in social media management, email marketing, lead generation, content creation, and CRM integration. I transform brand narratives into measurable outcomes through strategic campaigns, analytics-driven optimization, and cross-functional collaboration. I have hands-on experience managing multi-platform campaigns and leveraging AI-powered tools to boost marketing effectiveness. I thrive in fast-paced environments and enjoy collaborating with cross-functional teams to align brand voice with business objectives, drive growth, and deliver compelling experiences for customers and communities.

Available to hire

I am a results-driven digital marketing professional with 5+ years of experience across healthcare, technology, education, and e-commerce. I develop data-driven marketing strategies and excel in social media management, email marketing, lead generation, content creation, and CRM integration. I transform brand narratives into measurable outcomes through strategic campaigns, analytics-driven optimization, and cross-functional collaboration. I have hands-on experience managing multi-platform campaigns and leveraging AI-powered tools to boost marketing effectiveness.

I thrive in fast-paced environments and enjoy collaborating with cross-functional teams to align brand voice with business objectives, drive growth, and deliver compelling experiences for customers and communities.

See more

Experience Level

Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Digital Marketing Strategist at Sindh Enterprise Incubation Center (SEIC)
January 1, 2026 - Present
Manage the organization’s digital presence and content strategy for startup programs, events, and ecosystem initiatives; develop compelling narratives highlighting founder stories and regional startup growth to increase community engagement; collaborate with cross-functional teams to maintain a consistent brand voice across digital platforms; implement data‑driven strategies to enhance SEIC’s positioning as a leading startup hub in the region.
Senior Digital Marketing Executive at TechMatter (Pvt) Ltd
August 1, 2023 - August 1, 2025
Managed full-scale digital marketing operations for multiple brands, achieving 20% follower growth through optimized content strategies; designed and executed integrated email and social media campaigns driving organic lead generation and brand awareness; utilized AI tools including ChatGPT to develop high-converting marketing copy, campaign concepts, emails, taglines, and scripts; leveraged LinkedIn Sales Navigator and analytics to identify and engage target audiences; led research initiatives, provided design direction for marketing collateral, and managed complete social media operations; coordinated event marketing support and implemented CRM strategies aligned with business objectives.
Digital Marketing Executive at Arthur Lawrence
May 1, 2022 - July 1, 2023
Executed comprehensive digital marketing campaigns across email and social media for multiple client brands; collaborated with creative teams to conceptualize and produce engaging marketing content and collateral; conducted organic lead generation using LinkedIn Sales Navigator and SalesQL; enhanced website functionality and optimized customer resource organization to improve user experience; developed marketing strategies utilizing AI-powered tools for copywriting, campaign ideation, and content development; managed end-to-end social media operations, email marketing campaigns, and event promotional activities.
Social Media Executive at Digital Minds Pakistan
January 1, 2021 - July 1, 2021
Managed social media channels for multiple clients, creating engaging daily content and maintaining consistent posting schedules; developed content calendars and wrote compelling captions to enhance brand presence and audience engagement; handled customer inquiries and community management to strengthen online brand relationships.
Social Media & Sales Intern at Click5
August 1, 2020 - December 1, 2020
Designed and executed social media campaigns to grow brand networks across multiple platforms; provided customer support including Facebook platform assistance and issue resolution; contributed to sales initiatives through strategic social media engagement and lead nurturing.

Education

Master of Business Administration (MBA) – Marketing at Iqra University, Karachi, Pakistan
January 1, 2022 - January 1, 2024
Bachelor of Business Administration – Business Management & Administration at Iqra University, Karachi, Pakistan
January 1, 2017 - January 1, 2019

Qualifications

HubSpot Digital Marketing Certification – HubSpot Academy
January 11, 2030 - April 3, 2026
WordPress Mastery Course – Digital Minds Pakistan
January 11, 2030 - April 3, 2026

Industry Experience

Healthcare, Education, Software & Internet, Professional Services, Retail, Real Estate & Construction, Gaming, Government, Manufacturing