Senior E-Merchandiser at DEPT/EBAY (eBay)

Managed eBay’s Motors P&A category, performing regular merchandising optimisations and landing page updates, and led a full category overhaul (banners, navigation, layout, merchandising) across hundreds of pages. Led juniors and supported marketing through seasonal campaigns and sale periods, including end-to-end EDM planning (selecting product, merchandising the category, reviewing the customer journey, reporting). Managed, trained and supported a junior e-merchandiser. Partnered with Marketing on EDM stories using data and trends, selecting imagery and building merchandising landing pages. Worked with the social team on ad content and image selection. Partnered with the Head of Product on back-end platform work: training the wider team, raising Jira tickets, working with developers, and producing a site review document to clean up legacy pages. Delivered weekly and quarterly category reporting to senior stakeholders with recommendations to improve sales and customer experience.

Senior E-Merchandiser at DEPT / eBay

Managed eBay’s motors P&A category including regular merchandising optimisation and landing page updates, plus a full category overhaul (banners, navigation, layout and merchandising) across hundreds of pages. Led juniors and marketing teams through seasonal campaigns and sale periods; planned and executed EDMs end-to-end (story from data/trends, product selection, merchandising landing pages, KPI reporting). Supported junior e-merchandiser via training and platform guidance. Partnered with Marketing and Social teams to select products and imagery and ensure ad/content experience continuity. Worked with Head of Product on back-end platform work: raised JIRA tickets, partnered with developers, created a full site review document to clean legacy pages. Delivered weekly and quarterly reporting across the main category and smaller categories, presenting recommendations to senior stakeholders.

E-Commerce Manager at ATTAQUER

Led ongoing website upgrades (sourced agency, scoped features and UX fixes, ran tests and managed approvals). Ran e-commerce shoots including clothing prep, styling, file naming, model direction and image selection; sourced a new agency to reduce budget. Managed B2B and B2C websites and collection launches: set timelines with marketing and logistics, managed products/descriptions, shop-the-look, Okendo reviews, content and e-merchandising; built internal processes to improve task tracking and efficiency. Partnered with Marketing on CRM (campaigns, flows, segments, A/B testing, KPI reporting) and adjusted site elements to support CRM objectives. Produced weekly/monthly reporting (Shopify, GA, Klaviyo, Looker Studio) and built Looker dashboards reducing reporting time by ~70%. Coordinated Meta/Google campaign work with agency (ad ideas based on stock and product performance, tracked spend/results, ensured experience carried through to site). Led an SEO project (sourced agencies, identifi

E-commerce Content & Merchandised Manager at KSUBI

Built seasonal product stories based on buying inputs, industry trends, seasonal moments and past performance data. Owned content strategy across ecommerce shoots, EDM, social and paid ads using the same story-led approach. Directed ecommerce shoots (art director/production coordination, critical path, samples) and improved shoot processes. Owned EDM campaigns end-to-end across 7 accounts (design, linking, subject lines, audiences, send times), running testing and scheduling 3x weekly and monitoring KPIs to optimise. Directed collection launches: created critical path with stakeholders, delegated deliverables, and compiled a launch doc for the CEO covering products, e-merchandising and paid ads/email. Ran weekly e-merchandising reporting for the CEO across all 7 sites, balancing new arrivals, best/slow sellers, and partnering with Buying on stock and pricing to improve sell-through. Managed Searchspring rollout with the Ecommerce Manager. Designed paid ad content (Facebook/Google/YouTu

E-Commerce Content & Merchandise Manager at KSUBI

Built seasonal product stories from the buy, using industry trends, seasonal moments and past performance data to guide content across the business (e-comm shoots, EDM, social and paid ads) and maintain story consistency across channels.

E-Commerce Experience Manager at KSUBI

Managed collection launches across 7 sites including images, descriptions, SEO copy creation/upload and e-merchandising. Hired, trained and managed e-commerce coordinator and customer service specialist plus two offshore reports; ran yearly reviews and weekly WIPs, tracked KPIs and maintained strong review performance. Led all EDM campaigns: developed seasonal product stories, designed/built/tested EDMs, reviewed segments and scheduled sends to all 7 regions 3x weekly, then supported landing page merchandising. Oversaw paid digital ads with agency: concepted stories, designed content, briefed ad builds, strategised funnels/audiences and reported weekly to optimise ROAS; onboarded Digital Marketing Manager on story-led ad processes. Owned full site e-merchandising (reordering based on inventory, sales, seasonality and creative look/feel). Ran CRO/ROI reporting across Klaviyo, GA, Meta and Shopify (CRO/AOV/ROAS) and presented improvements to stakeholders. Partnered with Head of Online, I

E-Commerce Specialist at KSUBI

Assisted Hybris-to-Shopify migration by feeding requirements, identifying UX opportunities and working with Head of Online to build in Shopify. Collaborated with Art Director and stakeholders on paid ads and EDM content: planned stories, briefed collections, tested links and scheduled emails. Managed 7 stores and collection launches (product info, collection pages, stock, homepage assets and merchandising). Led/partnered with SEO agency, writing descriptions and driving collection page copy strategy while keeping everything on-brand. Supported e-comm shoots (managed samples, naming images, shoot-day logistics).

Online Merchandiser at eBay / Feed Agency

Assisted the merchandising team with daily tasks (reordering product, updating pages and creative) and was responsible for updating primary deals by coordinating with wider teams to ensure promoted selection and correct merchandising. Reviewed EDM content including rank/de-rank events to align with marketing calendar, briefed weekly creatives, selected inventory to display and built events to match.

Ecom Buying Coordinator at KSUBI

Supported the Head of Buying on stock movements, raised POs, assisted trend forecasting and seasonal buys. Managed the digital ads agency with content design, ad brief creation, link testing and review of reporting.

E-Commerce Photography Studio Coordinator at General Pants

Coordinated all shoots by gathering samples, booking photographers, models and make-up artists; styled fits for e-commerce shoots and supported buying with styling briefs. Reviewed photos from retouchers, performed additional edits if required and uploaded image angles. Maintained the monthly studio calendar, coordinated dates with external departments, and managed weekly stock flow in/out of the studio and process checks. Supported online-merchandiser reporting: exported and manipulated Excel data to assess stock, high/low sellers, new arrivals and visually reposition product for balanced sell-through.

Photography Studio Manager at General Pants

Managed a studio team (2 photographers, assistant, interns and freelancers). Coordinated and executed in-house photoshoots (2–3 per week) including accessories flat lays and e-commerce on-body; supported Art Director on campaign shoots and created secondary content. Coordinated samples with warehouse and buying, restructured sample flow to improve distribution and efficiency. Owned studio BAU tasks: casting and booking models, styling, selects and retouching; managed studio budget, invoicing and spend reviews to reduce costs and align with KPIs.

Junior E-Commerce Coordinator at General Pants

Developed General Pants’ first online merchandising strategy and tested its impact on sales by circulating product throughout the website, prioritising high stock and new arrivals, reducing sale reliance and mixing sale/new product visually. Implemented tests by pulling sales data into Excel and iterating on data. Supported studio and creative teams with styling, sourcing samples and steaming, advised the EDM specialist on product selection and prepared pages for EDMs, and supported e-commerce coordinators across 4 websites with product info/angle updates.

E-Commerce Coordinator at General Pants

Supported GP, Ksubi, Insight and Metalicus e-commerce stores: attributed products, uploaded photos, assigned angles and helped with merchandising plus homepage asset/content design and upload. Managed site merchandising strategy including optimising best sellers, high stock and new product. Partnered with EDM specialist on stock checks and merchandising pages. Supported studio team via styling, sample management and calling in products.

Assistant Visual Merchandiser at General Pants

Supported the stock manager by unpacking stock, organising the stock room and replenishment. Worked with the Merchandise Manager on monthly store flips (adjusted walls, reordered product, changed mannequins) and took photos for the Cluster Manager. Supported the retail team with morning walkthroughs and training on new arrivals.

Visual Merchandising Cluster Manager at General Pants

Managed and maintained two major Sydney stores. Launched brand activations, updated windows and signage, styled mannequins, re-merchandised and marked down product. Conducted monthly store flips based on creative briefs, updated floor plans and campaign signage, reordered product into its own stories and trained team members on new product placement.

Stylist & Marketing Coordinator at Kelly Smythe

Organised and executed styling sessions including sourcing and loaning products, creating styling reports with retail workers, styling outfits, returning products and managing client expectations. Managed Instagram/Facebook/LinkedIn: planned content, posted and replied to comments. Executed shoots (creative briefs, booking models, photographers and make-up artists). Coordinated phone/email/invoicing and liaised with clients.

Sales Assistant at Surf Dive n Ski

Provided high-standard customer service, welcoming customers and assisting end-to-end shopping journey. Delivered daily KPIs by implementing SDS sales strategies and completing orders at the till. Built product knowledge across fabrication/design elements and apparel/accessories/sportswear. Assisted stock team with replanning store merchandising into specific categories. Supported retail manager with windows and store product flips.