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I have experience building social media platforms from the ground up, developing brand identities, creating content strategies, managing advertising budgets, and producing engaging content across Instagram, TikTok, and Facebook. My approach combines creativity with data-driven insights to increase visibility, engagement, and business growth. As part of my services, I create comprehensive social media and business audits that provide an in-depth analysis of a brand's digital presence. By reviewing content, branding, customer journey, competitors, audience behaviour, and overall business strategy, I identify opportunities for growth and provide actionable recommendations that help businesses scale more effectively.…I have experience building social media platforms from the ground up, developing brand identities, creating content strategies, managing advertising budgets, and producing engaging content across Instagram, TikTok, and Facebook. My approach combines creativity with data-driven insights to increase visibility, engagement, and business growth. As part of my services, I create comprehensive social media and business audits that provide an in-depth analysis of a brand's digital presence. By reviewing content, branding, customer journey, competitors, audience behaviour, and overall business strategy, I identify opportunities for growth and provide actionable recommendations that help businesses scale more effectively.

Shanaya Evans

Social Media Freelancer, Social Media Manager, Content Creator, +5

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I have experience building social media platforms from the ground up, developing brand identities, creating content strategies, managing advertising budgets, and producing engaging content across Instagram, TikTok, and Facebook. My approach combines creativity with data-driven insights to increase visibility, engagement, and business growth. As part of my services, I create comprehensive social media and business audits that provide an in-depth analysis of a brand's digital presence. By reviewing content, branding, customer journey, competitors, audience behaviour, and overall business strategy, I identify opportunities for growth and provide actionable recommendations that help businesses scale more effectively.…I have experience building social media platforms from the ground up, developing brand identities, creating content strategies, managing advertising budgets, and producing engaging content across Instagram, TikTok, and Facebook. My approach combines creativity with data-driven insights to increase visibility, engagement, and business growth. As part of my services, I create comprehensive social media and business audits that provide an in-depth analysis of a brand's digital presence. By reviewing content, branding, customer journey, competitors, audience behaviour, and overall business strategy, I identify opportunities for growth and provide actionable recommendations that help businesses scale more effectively.

Available to hire

I have experience building social media platforms from the ground up, developing brand identities, creating content strategies, managing advertising budgets, and producing engaging content across Instagram, TikTok, and Facebook. My approach combines creativity with data-driven insights to increase visibility, engagement, and business growth.

As part of my services, I create comprehensive social media and business audits that provide an in-depth analysis of a brand’s digital presence. By reviewing content, branding, customer journey, competitors, audience behaviour, and overall business strategy, I identify opportunities for growth and provide actionable recommendations that help businesses scale more effectively.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

TikTok

Expert

Facebook Ads

Intermediate

Language

English

Fluent

Work Experience

Content Creator at Shanayas Travel

October 20, 2025 - Present

- Built and managed a travel-focused TikTok account, producing engaging short-form content in collaboration with GetYourGuide and Skyscanner. - Grew account reach organically to 4M+ video views within 6 months through trend-driven travel storytelling and audience engagement. - Created high-performing travel content optimised for TikTok algorithms, increasing visibility, engagement, and brand awareness. - Collaborated with travel brands on sponsored campaigns, aligning content with marketing objectives while maintaining authentic audience appeal. - Managed end-to-end content production including filming, editing, scripting, and social media strategy for short-form video campaigns.

Social Media Manager at TMDirect Ibiza

October 24, 2024 - September 27, 2025

- Lead content creation, editing, and publishing across Instagram, TikTok, and Facebook. - Strategise content tailored to diverse audiences and client needs. - Liaise with local businesses to craft tailored promotional posts representing their aesthetic and purpose. - Oversee ad budget and audience segmentation for optimal engagement. - Write business proposals to further growth and development. - Attend events and meetings in Ibiza to shoot and plan content calendar.

Social Media Marketing Director at Ibiza (Business Directory)

October 1, 2024 - January 1, 2026

Built and managed a travel-focused TikTok account, produced engaging short-form content in collaboration with GetYourGuide and Skyscanner. Grew account reach to 4M+ video views within 6 months; developed content optimized for TikTok algorithm; increased visibility, engagement, and brand awareness. Led end-to-end brand operations including social media marketing, blog writing, branding, product sourcing, photography & videography, PR & communications, customer service, and admin.

Social Media Manager at Rest Your Head (property management)

October 20, 2023 - May 27, 2026

- Established and manage all social media platforms from scratch (Instagram, TikTok, Facebook). - Developed brand identity and long-term digital strategy. - Create, edit, and publish engaging content aligned with brand values. - Write captions, manage paid ads, set ad budgets, and develop custom audiences. - Document new properties and business developments alongside interior designers and founders.

Social Media Marketing Director at Rest Your Head (Property Management / Airbnb company)

October 1, 2023 - Present

In Design, Photoshop, Illustrator, After Effects; wrote captions; managed paid ads; set ad budgets; developed tailored audience; liaised with local businesses to craft tailored promotional posts; oversaw ad budget and audience segmentation; wrote business proposals; attended events and meetings in Ibiza to shoot and plan content calendar.

Founder at The Th3rd Brand

April 14, 2021 - Present

- Founded a wellness brand offering crystals, aromatherapy, and sound healing tools. - Built an organic social media following of nearly 3,000 with viral videos reaching 500K+ views. - Collaborated with media outlets and public figures, including Yasmin Evans. - Manage end-to-end brand operations including: Social media marketing, blog writing, branding, product sourcing, photography & videography, PR & communications, customer service, admin.

Founder at The Third Brand

January 1, 2021 - Present

Marketing and brand strategy; trend research; contributed to product development; built a luxury-focused social media presence; curated visuals and collaborative content; oversaw end-to-end content production; attended events and led campaigns.

Sales Assistant at Waitrose & Partners, Wolverhampton

January 1, 2017 - December 31, 2020

Provided frontline customer support and operated self-checkouts. Covered supervisor duties and contributed to health and safety compliance.

Retail Assistant (Christmas Temp) at Next, Wolverhampton

November 1, 2015 - January 1, 2017

Supported peak retail operations; stock handling; visual merchandising.