Shane Sircar

Brand and marketing internship focusing on concept development and communications for internal and external audiences. Created a confidential brand concept for raw material communications, defined positioning and core messaging, and produced a comprehensive brand booklet for internal stakeholders. Wrote event coverage and leveraged cross-functional collaboration to align brand strategy with business objectives, delivering high-impact marketing assets using Canva and Google Workspace. Supported corporate event planning and brand activations through venue research, site coordination, and logistics execution. Streamlined cross-functional workflows between design, accounts, and strategy teams to reduce content approval delays and improve multi-client campaign execution.

Managed social media operations for 6 international clients across 4 countries (UAE, USA, UK, Australia, India). Planned daily content schedules, handled community engagement, and tracked performance on Instagram, Facebook, and LinkedIn. Analyzed KPIs using Meta Business Suite and Hootsuite, providing weekly performance insights and optimization recommendations that improved audience engagement across client accounts. Oversaw end-to-end content lifecycle management for multi-client accounts including ideation, copywriting, proofreading, creative review, and brand consistency enforcement across all digital touchpoints. Prepared comprehensive performance reports and action plans using Google Sheets, Google Slides, and Microsoft Excel to support data-informed campaign adjustments and client decision-making. Streamlined cross-functional workflows between design, accounts, and strategy teams to reduce content approval delays and improve execution speed.