Hi, I’m Shane Thomson. I’m a freelance creative director with a strategic mindset and hands-on production skills across print, digital, video, animation and photography. I’ve collaborated with brands and agencies to define purpose, build brand frameworks, and deliver creative solutions across strategy and execution. I’ve developed brand identities, directed campaigns, and produced content tailored to diverse platforms, while planning social media strategies to boost engagement and visibility. I also direct corporate video storytelling to support internal and external communications. I’ve led teams, shaped identities, and delivered end-to-end campaigns and experiences—from in-store brand environments to comprehensive digital storytelling. I thrive working behind the scenes as a reliable, on-brand contributor who adapts to your workflow and helps craft compelling brand narratives.

Shane Thomson

Hi, I’m Shane Thomson. I’m a freelance creative director with a strategic mindset and hands-on production skills across print, digital, video, animation and photography. I’ve collaborated with brands and agencies to define purpose, build brand frameworks, and deliver creative solutions across strategy and execution. I’ve developed brand identities, directed campaigns, and produced content tailored to diverse platforms, while planning social media strategies to boost engagement and visibility. I also direct corporate video storytelling to support internal and external communications. I’ve led teams, shaped identities, and delivered end-to-end campaigns and experiences—from in-store brand environments to comprehensive digital storytelling. I thrive working behind the scenes as a reliable, on-brand contributor who adapts to your workflow and helps craft compelling brand narratives.

Available to hire

Hi, I’m Shane Thomson. I’m a freelance creative director with a strategic mindset and hands-on production skills across print, digital, video, animation and photography. I’ve collaborated with brands and agencies to define purpose, build brand frameworks, and deliver creative solutions across strategy and execution. I’ve developed brand identities, directed campaigns, and produced content tailored to diverse platforms, while planning social media strategies to boost engagement and visibility. I also direct corporate video storytelling to support internal and external communications.

I’ve led teams, shaped identities, and delivered end-to-end campaigns and experiences—from in-store brand environments to comprehensive digital storytelling. I thrive working behind the scenes as a reliable, on-brand contributor who adapts to your workflow and helps craft compelling brand narratives.

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Language

Work Experience

Freelance Creative (Design + Direction) at Urchin Creative
January 1, 2017 - Present
Creative all-rounder with broad skills to offer from strategy (thinking) to hands on (making), across analogue and digital platforms. Collaborated with a wide range of brands and clients to develop and deliver creative solutions across strategy and execution. Developed brand frameworks and creative direction that strengthened identity and consistency. Produced digital content, graphic design, and video campaigns tailored to diverse platforms. Planned and executed social media content strategies to increase engagement and visibility. Directed and produced corporate video stories to support internal and external communications. As a freelance contributor I identify, articulate and express brand purpose, integrating into agency workflows as a competent gun for hire and ensuring on-brand output across print, video, animation, photography, and digital media.
Founder at Urchin Associates
January 1, 2000 - December 31, 2016
Founded and led a boutique creative studio in Fitzroy, delivering strategic and creative direction across diverse industries and global markets. Provided creative leadership on hundreds of projects, from local campaigns to international brand activations. Partnered in the early development and creative growth of Movember, establishing its distinctive identity and global impact. Oversaw end-to-end production including design, video, photography, editing, and digital content delivery. Designed and executed physical brand experiences including in-store layouts and installations. Built and led a creative team, managing workflows, client relationships, and brand consistency.

Education

First Class Honours at Swinburne School of Design
January 1, 1993 - January 1, 1996
Graduate of the Year at Swinburne School of Design
January 1, 1996 - January 1, 1996
Bachelor of Design at Gordon Institute
January 1, 1990 - January 1, 1992

Qualifications

First Class Honours
January 1, 1993 - January 1, 1996
Graduate of the Year
January 1, 1996 - January 1, 1996
Bachelor of Design
January 1, 1990 - January 1, 1992
Royal Society of Arts Award
January 11, 2030 - December 30, 2025

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet