I’m an accomplished creative professional with the unique combination of strategic design leadership within agency and consultancy environments that will help organizations move into its next phase. As a dedicated champion of the consumer I have delivered engaging and award-winning digital experiences to an ever-growing portfolio of global clients. I’ve had great success as a team-builder and leader. I have recruited, hired, trained and managed many talented, creative professionals from graphic and user-experience designers to writers and project managers. I have achieved rapid professional advancement in all my leadership roles. I am adept at juggling multiple priorities and projects while still performing quality work that delivers on the consumer’s and the client’s goals and objectives. Notable clients include; Scotiabank, Bank of Montreal, Royal Bank of Canada, TD Bank, CIBC Mellon, Genuine Parts Canada, Sanofi Canada, Cadillac Fairview, MLB, NHL, NBA, NFL, Warner Bros., Lucas Films, Kraft Canada, AstraZeneca, Johnson and Johnson, EMC, Cisco, Ford Motor Company, DuPont, LCBO, Michelin, and USAA. On-line portfolio can be found at _Website not available. Sign in: https://www.twine.net/signup_/shanemorgenstern .

Shane Morgenstern

PRO

I’m an accomplished creative professional with the unique combination of strategic design leadership within agency and consultancy environments that will help organizations move into its next phase. As a dedicated champion of the consumer I have delivered engaging and award-winning digital experiences to an ever-growing portfolio of global clients. I’ve had great success as a team-builder and leader. I have recruited, hired, trained and managed many talented, creative professionals from graphic and user-experience designers to writers and project managers. I have achieved rapid professional advancement in all my leadership roles. I am adept at juggling multiple priorities and projects while still performing quality work that delivers on the consumer’s and the client’s goals and objectives. Notable clients include; Scotiabank, Bank of Montreal, Royal Bank of Canada, TD Bank, CIBC Mellon, Genuine Parts Canada, Sanofi Canada, Cadillac Fairview, MLB, NHL, NBA, NFL, Warner Bros., Lucas Films, Kraft Canada, AstraZeneca, Johnson and Johnson, EMC, Cisco, Ford Motor Company, DuPont, LCBO, Michelin, and USAA. On-line portfolio can be found at _Website not available. Sign in: https://www.twine.net/signup_/shanemorgenstern .

Available to hire

I’m an accomplished creative professional with the unique combination of strategic design leadership within agency and consultancy environments that will help organizations move into its next phase. As a dedicated champion of the consumer I have delivered engaging and award-winning digital experiences to an ever-growing portfolio of global clients. I’ve had great success as a team-builder and leader. I have recruited, hired, trained and managed many talented, creative professionals from graphic and user-experience designers to writers and project managers. I have achieved rapid professional advancement in all my leadership roles. I am adept at juggling multiple priorities and projects while still performing quality work that delivers on the consumer’s and the client’s goals and objectives.

Notable clients include; Scotiabank, Bank of Montreal, Royal Bank of Canada, TD Bank, CIBC Mellon, Genuine Parts Canada, Sanofi Canada, Cadillac Fairview, MLB, NHL, NBA, NFL, Warner Bros., Lucas Films, Kraft Canada, AstraZeneca, Johnson and Johnson, EMC, Cisco, Ford Motor Company, DuPont, LCBO, Michelin, and USAA. On-line portfolio can be found at Website not available. Sign in: https://www.twine.net/signup/shanemorgenstern .

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Language

English
Fluent

Work Experience

Creative and UX Director / National Communications Practice Leader at Gallagher Benefits Services (formerly Buck, Conduent, Xerox HR Services and ACS)
September 1, 2025 - October 24, 2025
As Creative and UX Director, responsible for translating business, technology and user objectives into compelling creative strategies, designs and user experiences across multiple platforms and mediums. As National Communications Practice Leader, responsible for the continuous growth of Canada’s Communications Practice that includes business development, account management and project delivery. Formally Global Creative Director within the Marketing Department responsible for the creative strategy and implementation of the Buck brand. More than doubled practice revenue within 18 months after taking over the lead, applying consumer-grade design, marketing and branding principles to 80+ clients. Created design and user-interface strategies for large-scale data-driven employee portals ensuring attractive, intuitive and effective user experiences that also meet business objectives. Former leader of Buck’s Canadian Innovation Council with a goal of creating new viable products and servic
Creative Director at Activa Global Sports & Entertainment (formerly Activa Consumer Promotions Corp.)
December 31, 2008 - October 24, 2025
Provided the creative direction, vision and leadership to set new standards in design, marketing and product development in the highly competitive, extremely past-paced, sports marketing industry. Played a key role in the over 1000% growth in four years making Activa Consumer Promotions one of the fastest growing sports and entertainment licensing companies in North America. Executed over 120 sports and entertainment marketing programs in over 50 cities across Canada, the United States, Latin America and Europe, including NHL, NBA, NFL, MLB, Hockey Canada, IIHF, SPL, Rugby World Cup, Warner Bros., and Lucas Film. Forged strong relationships with teams, players associations, media partners and suppliers to maintain positive and productive experiences. Worked directly with international manufacturers and patent lawyers to develop and bring new licensed sports and entertainment collectible products to market. Hired, trained and managed a team of graphic designers. Conducted fair and timel
Creative Director at Interactive Solutions new media inc.
December 31, 2003 - October 24, 2025
Led designers, production artists, writers and developers in the delivery of award-winning interactive programs. Areas of focus included; e-learning, employee communication, corporate and onboarding solutions, sales and marketing presentations, game development and point-of-sale digital kiosks. Achieved improved creative standards, accuracy and quality control through team building, motivation, mentoring and continuous process improvement resulting in increased product quality, faster turnaround times, consistent customer satisfaction and higher levels of employee engagement. Developed and delivered a full-scale brand transformation of Interactive Solutions new media including new logo design, website, visual and verbal style and all business collateral. Managed and collaborated with designers, writers, video directors, producers and editors in the creation of digital video resulting in enhanced user-experiences and increased engagement for clients including; LCBO, AstraZeneca and Dupo

Education

Strategic Marketing Certificate at Ted Rogers School of Management at Ryerson University
January 1, 2012 - October 24, 2025
Diploma in Advertising and Graphic Design at Humber College of Applied Arts and Technology
January 11, 2030 - January 1, 1985

Qualifications

Managing Multiple Projects, Objectives and Deadlines
January 1, 2006 - October 24, 2025
How to Excel at Managing and Supervising People
January 1, 2005 - October 24, 2025
Flash Course
January 1, 2001 - October 24, 2025
Strategic Marketing Certificate
January 1, 2012 - October 24, 2025

Industry Experience

Professional Services, Media & Entertainment, Financial Services, Retail, Education