Hi, I’m Shane Vicencio, a Waterloo-based videographer and visual director crafting captivating content for brands across the Greater Toronto Area. I currently lead NorthShore Creatives as Owner & Visual Media Director, building relationships, guiding creative direction, and delivering video work on tight timelines. I specialize in planning, shooting, and editing social media content, producing promotional videos for events and athletes, and helping clients grow engagement and reach. My work blends strong narrative, cinematic visuals, and practical deliverables across Instagram, TikTok, and more.

Shane Vicencio

Hi, I’m Shane Vicencio, a Waterloo-based videographer and visual director crafting captivating content for brands across the Greater Toronto Area. I currently lead NorthShore Creatives as Owner & Visual Media Director, building relationships, guiding creative direction, and delivering video work on tight timelines. I specialize in planning, shooting, and editing social media content, producing promotional videos for events and athletes, and helping clients grow engagement and reach. My work blends strong narrative, cinematic visuals, and practical deliverables across Instagram, TikTok, and more.

Available to hire

Hi, I’m Shane Vicencio, a Waterloo-based videographer and visual director crafting captivating content for brands across the Greater Toronto Area. I currently lead NorthShore Creatives as Owner & Visual Media Director, building relationships, guiding creative direction, and delivering video work on tight timelines.

I specialize in planning, shooting, and editing social media content, producing promotional videos for events and athletes, and helping clients grow engagement and reach. My work blends strong narrative, cinematic visuals, and practical deliverables across Instagram, TikTok, and more.

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Experience Level

Intermediate
Intermediate
Intermediate

Work Experience

Owner & Visual Media Director at NorthShore Creatives
June 1, 2025 - Present
Owner & visual media creator generating 100K+ views across social platforms for brands and business’s around the Greater Toronto Area. Plan, shoot, & edit social media content while managing client relationships, creative direction, and delivery timelines. Generating 100K profile visits & views, contributing to a 15% increase in sales.
Freelance Videographer & Editor at Thrusvlense
January 1, 2021 - Present
Produce promotional & event videos for clients, delivering engaging content optimized for Instagram & TikTok under tight deadlines. Focusing on compelling visuals & strong narrative flow. Working with athletes to further collegiate careers. Produce & deliver promotional content that increased client media engagement and growth with fast turnaround time.
Sports Videography Co-op at Simcoe Muskoka County District School Board
January 1, 2022 - December 31, 2024
Produced high quality visuals for Simcoe Muskoka County Athletic Department capturing footage, highlights, and promotional content for a range of sports. Coordinated shoots at live sporting events, manage video equipment, and deliver polished media used for athletic promotion. Filmed & edited sports coverage that increased audience reach, strengthened the athletic department’s social media presence, and boosted student sign ups.

Education

Bachelor of Arts: Global Business & Digital Arts at University of Waterloo
January 1, 2024 - January 1, 2028

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education