Shania Thilini Mcfaul

Produced integrated B2B and B2C marketing content for Volkswagen, Audi, and Honda across digital, social, paid advertising, and print channels to support sales initiatives, service campaigns, community activations, and dealership events. Scripted, directed, filmed, and produced a Volkswagen Newcomer Program video recognized by VW Head Office as a model for other dealerships. Planned and executed monthly Meta and Google Ads campaigns, optimized budgets and targeting based on analytics. Delivered end-to-end multimedia production (4K video with Sony gear) and created promotional assets for digital channels. Wrote conversion-focused copy for vehicle walkarounds and promos; produced photography for websites and ads. Edited video content with Premiere Pro/After Effects and managed dealership social media strategy and WordPress content updates. Collaborated with sales, service, and leadership to align marketing with operational goals.

Managed day-to-day B2C social media across Instagram, Facebook, TikTok, and LinkedIn, maintaining brand consistency and driving engagement. Handled online reputation management by monitoring Google reviews. Planned and designed digital/print advertising assets using Illustrator, Photoshop, and InDesign for campaigns, magazines, and billboards. Captured photo/video content, built a versatile visual library, and edited marketing content with Photoshop and Premiere Pro. Developed monthly email campaigns to thousands of customers via Stripo and VIN Solutions. Tracked campaign performance, optimizing content strategy. Collaborated on promotions with service and detailing departments; supported event planning and sponsorship activations. Maintained website content with WordPress.

Supported B2B/B2C marketing with product launches, campaign assets, and digital content across social, email, and print. Designed compliant product labels for chemical products using InDesign/Photoshop and led branding/packaging for Old Country Brands. Ensured CCCR compliance in packaging and collaborated with chemists. Built and launched social media presence (Facebook, Instagram, TikTok) to increase awareness, produced product photography for e-commerce, and designed promotional flyers and marketing collateral. Developed email campaigns via MailChimp, wrote marketing copy, conducted competitive research, and produced promotional video content. Assisted with order processing during peak periods.