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I’m a Humber College Advertising and Graphic Design graduate with over five years of experience supporting B2B and B2C marketing initiatives across digital marketing, social media, advertising, and content production. Three of those years were in the automotive industry, where I helped execute campaigns, produce multimedia marketing content, and boost brand awareness and customer engagement across multiple platforms. I recently completed a Data Analytics certificate from the University of Toronto, developing strong data cleaning, analysis, and visualization skills using Python, Pandas, and Tableau. I blend creative storytelling with data-informed strategy to produce marketing that is engaging and results driven. I enjoy producing video content, designing campaign assets, and analyzing performance metrics to translate insights into smarter marketing decisions. I’m comfortable across content production, campaign support, and digital channels, and I’m open to relocating to explore new opportunities and collaborate with cross-functional teams to drive growth.…I’m a Humber College Advertising and Graphic Design graduate with over five years of experience supporting B2B and B2C marketing initiatives across digital marketing, social media, advertising, and content production. Three of those years were in the automotive industry, where I helped execute campaigns, produce multimedia marketing content, and boost brand awareness and customer engagement across multiple platforms. I recently completed a Data Analytics certificate from the University of Toronto, developing strong data cleaning, analysis, and visualization skills using Python, Pandas, and Tableau. I blend creative storytelling with data-informed strategy to produce marketing that is engaging and results driven. I enjoy producing video content, designing campaign assets, and analyzing performance metrics to translate insights into smarter marketing decisions. I’m comfortable across content production, campaign support, and digital channels, and I’m open to relocating to explore new opportunities and collaborate with cross-functional teams to drive growth.

Shania Thilini Mcfaul

Content Producer, Content Creator, Brand Designer, +2

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I’m a Humber College Advertising and Graphic Design graduate with over five years of experience supporting B2B and B2C marketing initiatives across digital marketing, social media, advertising, and content production. Three of those years were in the automotive industry, where I helped execute campaigns, produce multimedia marketing content, and boost brand awareness and customer engagement across multiple platforms. I recently completed a Data Analytics certificate from the University of Toronto, developing strong data cleaning, analysis, and visualization skills using Python, Pandas, and Tableau. I blend creative storytelling with data-informed strategy to produce marketing that is engaging and results driven. I enjoy producing video content, designing campaign assets, and analyzing performance metrics to translate insights into smarter marketing decisions. I’m comfortable across content production, campaign support, and digital channels, and I’m open to relocating to explore new opportunities and collaborate with cross-functional teams to drive growth.…I’m a Humber College Advertising and Graphic Design graduate with over five years of experience supporting B2B and B2C marketing initiatives across digital marketing, social media, advertising, and content production. Three of those years were in the automotive industry, where I helped execute campaigns, produce multimedia marketing content, and boost brand awareness and customer engagement across multiple platforms. I recently completed a Data Analytics certificate from the University of Toronto, developing strong data cleaning, analysis, and visualization skills using Python, Pandas, and Tableau. I blend creative storytelling with data-informed strategy to produce marketing that is engaging and results driven. I enjoy producing video content, designing campaign assets, and analyzing performance metrics to translate insights into smarter marketing decisions. I’m comfortable across content production, campaign support, and digital channels, and I’m open to relocating to explore new opportunities and collaborate with cross-functional teams to drive growth.

Available to hire

I’m a Humber College Advertising and Graphic Design graduate with over five years of experience supporting B2B and B2C marketing initiatives across digital marketing, social media, advertising, and content production. Three of those years were in the automotive industry, where I helped execute campaigns, produce multimedia marketing content, and boost brand awareness and customer engagement across multiple platforms. I recently completed a Data Analytics certificate from the University of Toronto, developing strong data cleaning, analysis, and visualization skills using Python, Pandas, and Tableau. I blend creative storytelling with data-informed strategy to produce marketing that is engaging and results driven.

I enjoy producing video content, designing campaign assets, and analyzing performance metrics to translate insights into smarter marketing decisions. I’m comfortable across content production, campaign support, and digital channels, and I’m open to relocating to explore new opportunities and collaborate with cross-functional teams to drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Producer at Crosby Auto

September 1, 2023 - February 1, 2025

Produced integrated B2B and B2C marketing content for Volkswagen, Audi, and Honda across digital, social, paid advertising, and print channels to support sales initiatives, service campaigns, community activations, and dealership events. Scripted, directed, filmed, and produced a Volkswagen Newcomer Program video recognized by VW Head Office as a model for other dealerships. Planned and executed monthly Meta and Google Ads campaigns, optimized budgets and targeting based on analytics. Delivered end-to-end multimedia production (4K video with Sony gear) and created promotional assets for digital channels. Wrote conversion-focused copy for vehicle walkarounds and promos; produced photography for websites and ads. Edited video content with Premiere Pro/After Effects and managed dealership social media strategy and WordPress content updates. Collaborated with sales, service, and leadership to align marketing with operational goals.

Content Creator / Digital Marketing Associate at Heffner Lexus Toyota

January 1, 2022 - September 1, 2023

Managed day-to-day B2C social media across Instagram, Facebook, TikTok, and LinkedIn, maintaining brand consistency and driving engagement. Handled online reputation management by monitoring Google reviews. Planned and designed digital/print advertising assets using Illustrator, Photoshop, and InDesign for campaigns, magazines, and billboards. Captured photo/video content, built a versatile visual library, and edited marketing content with Photoshop and Premiere Pro. Developed monthly email campaigns to thousands of customers via Stripo and VIN Solutions. Tracked campaign performance, optimizing content strategy. Collaborated on promotions with service and detailing departments; supported event planning and sponsorship activations. Maintained website content with WordPress.

Social Media Coordinator & Graphic Designer at GPSupply Ltd

June 1, 2021 - December 1, 2021

Supported B2B/B2C marketing with product launches, campaign assets, and digital content across social, email, and print. Designed compliant product labels for chemical products using InDesign/Photoshop and led branding/packaging for Old Country Brands. Ensured CCCR compliance in packaging and collaborated with chemists. Built and launched social media presence (Facebook, Instagram, TikTok) to increase awareness, produced product photography for e-commerce, and designed promotional flyers and marketing collateral. Developed email campaigns via MailChimp, wrote marketing copy, conducted competitive research, and produced promotional video content. Assisted with order processing during peak periods.

Content Creator at LoyoboFIT

January 1, 2021 - June 1, 2021

Created marketing content for social media, newsletters, and website using Adobe Creative Suite and Canva. Designed engaging social posts and visuals, wrote captions and short blog content, and analyzed analytics to optimize posting strategy. Scheduled and managed content with Later, built structured calendars, filmed reels and short-form videos, and captured photography for campaigns. Maintained strong time management and coordinated approvals with supervisors.

Graphic Designer / Screen Printer at Uplifted Society Inc

March 1, 2020 - September 1, 2020

Screen printed apparel for multiple clients and provided graphic design for UPSO branding. Managed time effectively, collaborated with clients to ensure print quality and satisfaction, and organized workspace to maintain efficiency.

Graphic Design Intern at Your Listing Expert

May 1, 2020 - July 1, 2020

Designed posts for multiple clients, wrote image-text for posts, and completed design tasks efficiently. Prepared social media reports using analytics, demonstrated rapid growth and adaptability in a fast-paced environment.